Tina Indalecio

Current

Director / Film Maker at Ponte Studios
Marketing & Sales - North America at Cicli Tommasini USA, Inc.

Past

Marketing & Communications Consultant at The Challenged Athletes Foundation
Agency Principal at Runaway Brandit, Inc.
Marketing Consultant / Director of Marketing / Creative Services Director at Independent Marketing and Business Consultant

Creative Services Director at 101communications
Pre-Press MAC department / Customer Service Rep at American Color / Pacific Color

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Education

Fielding Graduate University
University of California, Los Angeles
American Society for Training & Development

University of California, Irvine
University of Cambridge
Antioch High School

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3 more...

Recommended

19 people have recommended Tina

Connections

303 connections

Industry

Sporting Goods

Websites

Tina Indalecio’s Summary

Management:
My experience includes coaching and leading teams to improve performance, limit turnover and strengthen internal and external communication. I have handled all HR activities for my teams, including hiring, training, promoting, disciplining, firing, and managing layoffs. I also have experience creating & monitoring performance based incentive and bonus programs. I don’t believe in micromanaging, however, I do emphasize the importance of accountability and teamwork. I prefer the Deming Management Method approach to leading teams. I have managed sales, marketing, pr, creative and admin personnel.

Creative:
I have extensive experience in the creative direction & production of projects including: identity, brochures, displays, ad campaigns, websites, newsletters, magazines, pop displays, packaging, digital stories, film projects, etc. I am a skilled designer and proficient in Creative Suite, Dreamweaver, Final Cut Studio and more. I have worked side by side with my team on many occasions to get projects completed under tight deadlines. I have successfully managed production environments with 20 to 100+ projects in production and implemented quality control system and project tracking systems.

Marketing & PR:
I have experience developing marketing plans, programs and promotions for start-ups and existing companies – including lifestyle & luxury brands. My experience has focused on creating plans that are realistic and meet the goals and budget requirements of the company / product line. I always try to ensure that the marketing, pr, sales and creative efforts are in alignment. I have created co-op, spiff, partner/affiliate, referral and loyalty programs for wholesale & retail customers. My PR experience includes using strong communication skills to define and capitalize on media opportunities, as well as producing & editing copy for press releases, articles, white papers, campaigns, websites, etc.

Tina Indalecio’s Specialties:

Significant experience in marketing, use of social media and social networks, sales, creative and operations. Strong leadership, team building, change management, process improvement and organizational development skills. Direct P&L responsibilities as well as extensive experience in planning, negotiating, managing and executing strategy initiatives and budgets in a variety of industries.

Tina Indalecio’s Experience

Director / Film Maker

Ponte Studios

(Motion Pictures and Film industry)

June 2009 — Present (2 months)

Responsible for all the fundraising, research, production, filming, editing and directing of documentary films and digital stories for Ponte Studios. In addition, designed and launched a line of "Equality" products to assist with fundraising efforts and consistently use social media platforms and networks to increase brand awareness and product sales. Studio projects focus on equality and social justice issues that effect women, the LGBT community and other minority groups worldwide.
Marketing & Sales - North America

Cicli Tommasini USA, Inc.

(Sporting Goods industry)

April 2006 — Present (3 years 4 months)

Responsible for all marketing, pr, branding, and sales initiatives for the Tommasini brand in North America. Directly responsible for growing wholesale dealer base and increasing retail sales by 400% through the use of traditional sales methods and use of social media and social network platforms. Consistently secure media opportunities with national publications to feature and promote the brand and it's products. Responsible for developing and executing rider, team and club sponsorships, customer (retail) promotions and programs and dealer (wholesale) promotions and programs. Manage the entire ordering, customs and shipping process for the company.
Marketing & Communications Consultant

The Challenged Athletes Foundation

(Non-Profit Organization Management industry)

August 2008 — November 2008 (4 months)

Provided strategic (hands-on) marketing, communications and creative consulting support, to assist in growing and improving fundraising, events, programs, branding, marketing and pr efforts of the organization. Produced various graphic design projects, and managed outside print and promo vendors. Assisted with event set-up, support during event and event tear-down for the San Diego Triathlon Challenge (half-Ironman). As well as managed and directed the photo shoot for the athletes.
Agency Principal

Runaway Brandit, Inc.

(Privately Held; Marketing and Advertising industry)

August 2003 — June 2008 (4 years 11 months)

Responsible for all operations and sales initiatives for the marketing and creative agency. Worked and communicated on a daily basis with agency team and outside clients. Led companies in developing & executing strategies for marketing, branding, public relations, and advertising. Developed and executed marketing plans, sales plans, communication plans, promotions, programs and various media campaigns to increase branding, and sales for agency clients. Managed the creative direction and production process for all graphic design and web projects for print and the internet. Directly responsible for managing and leading a team of account managers, graphic designers, copy writers, marketing and public relations assistants and admin staff. Successfully negotiated with and maintained relationships with all outside vendors and clients. Developed and instructed seminars on business, marketing, branding, public relations, graphic design and web design for business owners and their staff.
Marketing Consultant / Director of Marketing / Creative Services Director

Independent Marketing and Business Consultant

(Management Consulting industry)

February 1998 — August 2003 (5 years 7 months)

Provided marketing, public relations, graphic design and web design services to businesses in a variety of industries. Worked directly with clients and with agencies on a contract basis. On-site, with client, positions held during this time included serving as the Creative Services Director for 101 Communications, and serving as the Marketing Director for Neostyle Eyewear. Neostyle responsibilities included being directly responsible for managing, launching and promoting the company's overall brand as well as it's multiple product lines of high-end boutique eyewear. At 101 communications, please see the next item for complete details.
Creative Services Director

101communications

(Privately Held; Publishing industry)

November 2000 — July 2001 (9 months)

Directly responsible for managing the creative and production process - from creative brief to fulfillment - for all marketing and graphic design projects for 8 different business units, 15 publications, and several conference divisions for this B2B publishing company. Responsible for all HR issues, management and team building for department staff which included an art director, production manager, copy writer, 5 graphic designers and several freelancers. Successfully implemented a production process to increase productivity and accuracy of all projects moving through the department.
Pre-Press MAC department / Customer Service Rep

American Color / Pacific Color

(Printing industry)

1989 — 1998 (9 years)

Managed the pre-press production process for a variety of marketing communication projects including: brochures, banners, pos / pop displays, advertising campaigns, magazines, packaging, large format printing, etc. Successfully managed the quality control process for a production environment with 100+ projects in production on a daily basis. Interacted with clients on a daily basis to process projects into production, handle questions and ensure delivery of proofs and final films. Hands-on pre-press experience includes pre-computer hand stripping and comping of films as well as scitex and mac stripping and pre-press work to prepare files for film and/or plate output. Extensive experience with color correcting, image manipulation, image outlining, trapping, etc.

Tina Indalecio’s Education

Fielding Graduate University

PhD , Psychology, emphasis in Media Psychology , 2009 — 2012 (expected)
University of California, Los Angeles

MA - course work only , Media Psychology and Social Change , 2008 — 2008
American Society for Training & Development

CERTIFICATE , Facilitating Organizational Change , 2007 — 2007

Change Management / Organizational Development
University of California, Irvine

BA , Criminology, Law and Society , 1995 — 1999
University of Cambridge

Education Abroad , Sociology, English and History , 1998 — 1998
Antioch High School

Diploma , College Prep , 1991