
Marketing Communications Executive
Greater New York City Area

Marketing Communications Executive
Greater New York City Area
Tina has spent her entire career focusing on the marketing communications industry. At Ziff Davis Media in 2000, Tina focused on her business development skills as a Marketing Assistant for The Net Economy Magazine. Over the past 7 years as a Marketing Director for L.I.S.T. Incorporated, Tina was sought as a leader in business development and marketing communications. Through hard work and extensive training her skill set expanded into web marketing, both paid and organic, graphic design, trade show and event management, blogs, opt-in email management, in compliance with CAN-SPAM laws, newsletter broadcasts and social media marketing.
(Partnership; 1-10 employees; Marketing and Advertising industry)
April 2007 — Present (1 year 7 months)
We specialize developing general marketing counsel, a complete branding campaign, or seeing your business or organization featured in key media outlets that will reach your core audiences with carefully crafted messages, we offer a wide range of services to provide your company with exactly what you need to get you the results you want.
Our Services Include:
* branding
* business image enhancement
* brochures/newsletters
* media press kits
* contextual/behavior web marketing
* public relations campaigns
* web advertising
* logo design
* trade show and events production
* custom business software applications
* opt-in email campaigns
* search engine optimization
* direct mail
* website development and hosting
* strategic and creative marketing plans
* concepts and implementations
* business development programs
* flash and interactive development
* event planning and execution
* downloadable PDF brochures
(Privately Held; 1-10 employees; Import and Export industry)
2004 — Present (4 years)
My roles include maintaining high quality business to business partnerships as well as consumer retention and relationship management while surpassing our revenue projections over 100% in 2004. Managing a staff and the corporate structure hands-on daily. Maintaining a tight budget while succeeding with typical turbulences and challenges of any new small business. A strong marketing, business development, and customer relationship management strategy will continually grow in North American's everyday activities.
(Privately Held; Marketing and Advertising industry)
2001 — December 2005 (4 years)
Overall strategy of the market positioning and messaging. Implementation of the annual marketing communications plan including branding, brochures, multi-media, promotions, trade shows/events, websites, web advertising, and publicity.
(Public Company; 5001-10,000 employees; Publishing industry)
1999 — 2002 (3 years)
Directly managed sales and retention efforts for the magazine. This includes advising and assisting the VP of Marketing and Publisher and working with divisional marketing and sales teams on promotion and marketing.
Assist the marketing organization in managing efforts through utilizing media such tradeshow, webinars, print, radio, direct mail, e-mail, newsgroups, etc.
Researched, collected data and analyze market demographics, psychographics and competition to develop and report on cost effective marketing programs.
Development and execution of The Net Economy Magazine budgetary plans that utilize divisional strategy to achieve annual growth and financial goals.
Managing vendor relationships to secure the maximum amount of financial and promotional support.
Analysis and reporting of monthly and annual marketing statistics and forecasts.
Verne Epstein, UserEffect