Tina Cush

Current

Owner at TCM Marketing Solutions

Past

Director, Marketing Communications at L.I.S.T. INCORPORATED
Marketing Coordinator, The Net Economy Magazine at Ziff Davis Media

Recommended

2 people have recommended Tina

Connections

74 connections

Industry

Marketing and Advertising

Tina Cush’s Summary

Seasoned marketing professional with more than 10 years experience in Marketing Communications and a primary background in Direct Marketing and Publishing. Hands-on experience and an overall passion for marketing have led to a progressive and diversified skill set in all aspects of marketing communications and public relations. A great understanding of existing and emerging interactive web platforms. Skilled in reducing marketing costs, managing cross-functional teams, and administering both small and large budgets.

Tina Cush’s Specialties:

• Web Marketing
• Database Management
• Email Design & Deployment
• Campaign Metrics & Analytics
• Search Engine Optimization
• Direct Mail & eNewsletters
• Website Management
• Budget Preparation/Administration

Tina Cush’s Experience

Owner

TCM Marketing Solutions

(Marketing and Advertising industry)

April 2005 — Present (4 years 4 months)

Responsible for all facets of sales and marketing, new business development, client relations, staff hiring and training, project management, work flow delegation and budget management. Client base consists of companies ranging from start-ups and charities to a multi- million dollar direct marketing firm. Cultivated in search engine optimization, pay-per-click advertising, social media/viral marketing, print advertising, e-mail broadcasts, brochure design, brand identity, trade show materials and displays, web design & development, database management, and public relations. Sought after by clients and peers for repositioning and redefining client value propositions, amidst limited budgets, while strengthening and driving corporate strategy from conception through delivery.
Director, Marketing Communications

L.I.S.T. INCORPORATED

(Partnership; Information Technology and Services industry)

2002 — December 2005 (3 years)

Worked directly with department heads and CEO on overall business development and strategies. Managed in-house team of direct reports responsible for sales and channel lead generation by analyzing market trends, strategizing and executing the following: PR, direct mail, e-mail broadcasts, sweepstakes, collateral development, Website design and content management, trade shows and corporate events, and web marketing. Managed department budget, including planning, estimating, creation, tracking and reporting. Also responsible for tracking and reporting in-house and client campaign metrics.

Accountable for development and implementation of annual marketing calendars for over 200 corporate clients within the informational technology publishing industries.
Marketing Coordinator, The Net Economy Magazine

Ziff Davis Media

(Privately Held; 5001-10,000 employees; Publishing industry)

1999 — 2002 (3 years)

Directly assisted the VP of Marketing and Publishing with sales and retention efforts for the magazine, including management of media such as trade shows, webinars, print, radio, direct mail, e-mail, news groups, etc. Worked within a team environment to carry out a full range of marketing functions. Conducted competitive research, collected data and reported market demographics, psychographics, and other market trends. Maintained company intranet for use by multiple departments including sales, editorial, marketing, accounting, upper management and vendors who relied the information on a daily basis.