
Head of Digital Marketing at Archant
Norwich, United Kingdom

Head of Digital Marketing at Archant
Norwich, United Kingdom
(Privately Held; Newspapers industry)
May 2008 — Present (1 year 7 months)
Responsible for audience growth and new site developments to the key classified websites homes24, jobs24 and drive24. Responsible for the definition, management and execution of offline and online marketing strategy for the three digital classified sites.
Responsible for working with Regional MD's and key board members to identify and launch new digital and mobile initiatives. Responsible for the launch and growth of a range of new mobile content sites both newspaper brands and niche conent mobile sites.
(Privately Held; Newspapers industry)
December 2006 — April 2008 (1 year 5 months)
Working at group level to launch and develop new classified websites for Archant Limited homes24.co.uk, jobs24.co.uk and drive24.co.uk.
Also responsible for the launch and creation of new digital revenue streams particularly digital display revenue across the archant portfolio of 120 newspaper websites.
(Privately Held; Newspapers industry)
March 2005 — December 2006 (1 year 10 months)
Responsible for all marketing and branding of the 42 local newspapers of the new Archant London newspaper division as well as development of the newspaper websites. Included management of the 5 strong marketing and web team.
(Privately Held; 1001-5000 employees; Newspapers industry)
April 2001 — March 2005 (4 years )
Responsible for group and business unit stratgy, M&A projects including the successful £62m acquisition of Independent Regional London newspaper business in Dec03 from Indepedent News and Media PLC, innnovation and efficiency projects.
(Privately Held; Newspapers industry)
January 2000 — March 2001 (1 year 3 months)
Key responsibility of advising and defining group Digital Media strategy covering Internet, Mobile and Digital TV and creation and implementation of various new media initiatives
(Public Company; Broadcast Media industry)
January 1996 — December 1999 (4 years )
Sales and Marketing Manager for the Anglia Multimedia, Anglia Campus and Blackfirar Games division of United News and Media as was.
(Online Media industry)
1995 — 1996 (1 year )
Part of team that launched Anglia Multimedia retail operation (renamed United Interactive)
Responsible for strategic market planning, new product planning and implementation
Created key accounts for new business and was responsible for key account strategy
(Online Media industry)
1994 — 1995 (1 year )
Co-scripted, designed and authored Nelson and his Navy CD-ROM. Winner of top secondary school CD-ROM IL’96
Co-authored Artstore – Looking at Animals CD-ROM
BSC Hons Chemistry and Business Studies , Marketing, Economics, Management, Accountancy, Market Research, Applied Chemistry , 1990 — 1994