Tim Whirledge

Current

Digital Strategist at Ogilvy Public Relations Worldwide

Past

Account Executive at OgilvyOne
PR Executive at Ogilvy
Account Executive at Ogilvy & Mather

see less...

Education

University of Leeds

Recommended

11 people have recommended Tim

Connections

95 connections

Industry

Public Relations and Communications

Websites

My Blog

Tim Whirledge’s Summary

I am interested in the new media landscape, how this is changing the way people communicate with each other and what implications this has for how brands should talk to them. From public sector rhetoric to the private sector blurring of corporate reputation and brand management. I am also passionate about the increasing need for brands to create their own content that their consumers are interested in and helping companies engage appropriately in the digital world. Having been part of the Ogilvy 360 graduate training programme, I have learnt that getting to the knitty gritty of what the brand is about, what it stands for and what it should be saying is key to developing engaging, media neutral ideas that resonate and "break through the clutter". I'm conscious of the amount of new media bullshit bingo I've just used so just to confirm, I'm not Nathan Barley and I try to avoid using the word "blogosphere" on a daily basis!

Tim Whirledge’s Specialties:

story-telling, branding, digital marketing, "social" media, blogging, online media outreach and distribution, virals, content creation, social networks, influencer marketing (otherwise known as PR), trying to help come up with bloody good advertising

Tim Whirledge’s Experience

Digital Strategist

Ogilvy Public Relations Worldwide

(Public Company; WPPGY; Public Relations and Communications industry)

2008 — Present (1 year)

I develop digital PR strategy from research, insight and a keen understanding of a client's consumer. I am responsible for digital thought leadership, contribute to business development and manage digital projects for many off-line clients.
Account Executive

OgilvyOne

(Public Relations and Communications industry)

September 2007 — April 2008 (8 months)

Worked on the BT Consumer retail account team as an Account Executive responsible for national DM campaigns
PR Executive

Ogilvy

(Public Company; WPP; Marketing and Advertising industry)

April 2007 — September 2007 (6 months)

PR Account Executive at Ogilvy Public Relations working on Sony, and FremantleMedia.
Account Executive

Ogilvy & Mather

(Public Company; WPP; Marketing and Advertising industry)

September 2006 — April 2007 (8 months)

Worked on the BP corporate and fuels account team working on ATL ad campaigns.