
New Media Entrepreneur & Conversational Marketing Strategist
Greater Minneapolis-St. Paul Area

New Media Entrepreneur & Conversational Marketing Strategist
Greater Minneapolis-St. Paul Area
I'm a marketer with a passion for social media. I have a traditional product and brand management background from over 12 years at Kodak. I have internet and relationship marketing skills honed over the past decade at various startups targeting both B-to-B and B-to-C. Today I run my own consulting company specializing in internet relationship and conversational marketing.
Marketing, social media, viral marketing, SEO, SEM, pricing strategy, product/service introduction, product management, business development, blogging, podcasting
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 2006 — Present (2 years 10 months)
Product and service marketing services, both strategic and execution. Specialties include direct to consumer marketing, new product introduction, SEO/SEM and social media. Have experience in both the wine industry and Web 2.0 sectors.
(Privately Held; Myself Only; Food & Beverages industry)
December 2004 — Present (3 years 11 months)
The first wine podcast and one of the Top 10 wine blogs according to AlaWine.com.
(Educational Institution; 51-200 employees; Higher Education industry)
December 2003 — Present (4 years 11 months)
Teach undergraduate courses in internet and relationship marketing.
(Public Company; 51-200 employees; DTLK; Information Technology and Services industry)
2003 — 2006 (3 years)
Responsible for leading professional services business plan, developing new storage services offerings, and creating tools & practices to enhance the company's service delivery capabilities.
(Privately Held; 501-1000 employees; Information Technology and Services industry)
March 1998 — April 2002 (4 years 2 months)
Led all product & segment marketing and communications activities for the company worldwide.
(Public Company; 10,001 or more employees; EK; Information Technology and Services industry)
1985 — 1998 (13 years)
Directed and implemented global marketing strategy for digital proofing, dry film, computer-to-plate and color management software.
MBA, Business, 1987 — 1999
BA, Communications, 1980 — 1982
none, Visual Art and film, 1978 — 1980