Tim van de Rijdt

Current

• Associate Product Marketing Manager at Google

Education

• Universiteit Twente
• Zwijsen College

Connections

285 connections

Industry

Internet

Tim van de Rijdt’s Summary

Tim van de Rijdt’s Specialties:

Online advertising, marketing strategy, market research, media trends, branding & positioning.

Tim van de Rijdt’s Experience

• Associate Product Marketing Manager

  Google

  (Public Company; GOOG; Internet industry)

  April 2009 — Present (4 months)

  Marketing Google's monetization products (b2b, Google AdWords) and consumer products (b2c, iGoogle). Main activities: advertiser & user acquisition, (online) branding campaigns (DM, telemarketing, events, advertising, database & targeted marketing), co-marketing partnerships, sales support, product launches.

Tim van de Rijdt’s Education

• Universiteit Twente

  MSc , Communication Studies , 2000 — 2005

  Master Marketing Communication:
  
  The field of marketing communication draws from a number of disciplines, including business administration, economics, psychology and communications, the latter two receiving the greatest emphasis in this track. Students encounter topics as:
  
  o the role of emotions in advertising and marketing communication
  o the influence of advertising on buying behaviour
  o the function of message elements in advertising
  o the application of similar principles to other marketing disciplines (e.g. government marketing, health care marketing and services marketing)
  
  Minor Entrepreneurship:
  
  The goal of the minor Entrepreneurship is to stimulate and develop an entrepreneurial and innovative attitude within students and UT-related entrepreneurs. In addition, the minor aims to develop academic knowledge on knowledge intensive entrepreneurship.

• Zwijsen College