Tim Tyrell-Smith

Current

Vice President of Marketing at Horizon Food Group

Past

Director of Marketing at Meguiar's, Inc.
Director of Marketing at Mauna Loa Macadamias (Hershey Foods)
Director of Product Management at Kensington Technology Group (ACCO Brands/Fortune Brands)

Director of Marketing at Tree Top, Inc
Marketing Manager at Nestle USA

see less...

2 more...

Education

St. Mary's College of California
San Diego State University-California State University

Recommended

8 people have recommended Tim

Connections

500+ connections

Industry

Consumer Goods

Tim Tyrell-Smith’s Summary

Tim Tyrell-Smith is a classically trained consumer products marketing executive. With 20 years of successful experience in food, beverage, computer accessories and automotive, he has a proven ability to drive revenue, improve EBITDA and build strong brands across a diverse set of industries.

Tim started his career with one of the great marketing boot camps in brand/product management - Carnation Company owned by Nestle USA. Since leaving Nestle, Tim has applied this experience and skill at a number of smaller, more nimble companies with a focus on brand revitalization and strong top line growth. He believes in a fix, build and drive strategy. This includes early attention on removing impediments to growth, the identification of new products, new categories, new channels and a focus on high impact growth opportunities. Tim is focused on branded companies looking for accelerated business growth and classic brand turnaround opportunities with a leaning toward, fast and pragmatic decision-making.

Tim Tyrell-Smith’s Specialties:

P&L Management, Branding, Positioning, Top Line Growth, Market Expansion, Line Rationalization, Product Innovation, Strategic Planning, Brand Extension, New Products, Margin Growth.

Tim Tyrell-Smith’s Experience

Vice President of Marketing

Horizon Food Group

(Food & Beverages industry)

December 2007 — Present (2 years )

Horizon Food Group is a new leader in the market for Sweet Baked Goods including both decadent desserts and healthy positioned snacks. Current brands include Ne-Mo's, Cutie Pie and La Tempesta. HFG is a private equity owned, growth oriented company.
Director of Marketing

Meguiar's, Inc.

(Privately Held; 51-200 employees; Consumer Goods industry)

March 2005 — September 2007 (2 years 7 months)

Meguiar’s is the #1 brand of automotive appearance care products. The privately held company manufactures and markets a complete line of chemicals and accessories under the Meguiar’s brand.
Director of Marketing

Mauna Loa Macadamias (Hershey Foods)

(Public Company; 10,001 or more employees; HSY; Food & Beverages industry)

January 2003 — March 2005 (2 years 3 months)

Hershey Foods Corporation is a leading snack food company with revenues of over $4 billion. Mauna Loa is the #1 brand of Macadamia Nut products in the world.
Director of Product Management

Kensington Technology Group (ACCO Brands/Fortune Brands)

(Public Company; 1001-5000 employees; FO; Consumer Goods industry)

2000 — 2003 (3 years )

ACCO Brands is the $1B office products division of Fortune Brands (Jim Beam, Titleist Golf, Footjoy Golf, Moen Faucets). Kensington, a division of ACCO Brands, is a leader in computer accessories.
Director of Marketing

Tree Top, Inc

(Privately Held; 501-1000 employees; Food & Beverages industry)

1997 — 2000 (3 years )

Tree Top is the #1 brand of Apple Juice and #2 brand of Apple Sauce in the U.S. Operated as a grower cooperative.
Marketing Manager

Nestle USA

(Public Company; 10,001 or more employees; NESN; Food Production industry)

1989 — 1996 (7 years )

Nestlé USA is a part of Nestlé S.A. in Vevey, Switzerland – the world's largest food company.

Tim Tyrell-Smith’s Education

St. Mary's College of California

MBA , Finance, Strategy , 1994 — 1996

Completed while working full time at Nestle USA.

Activities and Societies:

Twice received academic honors
San Diego State University-California State University

BA , English , 1984 — 1989

Internships with Pepsi Cola of San Diego, California State Games, and SDSU Marketing Group.

Activities and Societies:

Sigma Chi Fraternity, Interfraternity Council Executive Board, President - Order of Omega Honor Society, Dean's List.