
Management, Marketing and Data Privacy Consulting, with expertise in Call Centres, Web Marketing, Closed Loop marketing
Reading, United Kingdom

Management, Marketing and Data Privacy Consulting, with expertise in Call Centres, Web Marketing, Closed Loop marketing
Reading, United Kingdom
I'm driven by a mixture of fun and success. I love the things I do. I get passionate about Data Protection and compliance with the law ensuring positive marketing from ethical corporations. Part of this is running regular Data Protection workshops for the BSI, still more is helping large corporations understand the positive PR and business benefits that accrue to them once they take the moral high ground.
I specialise in Direct Marketing, Data Protection, Permission Based Marketing, Campaign based Landing Pages and Offers, Web site consultancy and search engine optimisation. Strong additional skills in sales oriented call centre selection, setup, and operation.
(Privately Held; 1-10 employees; Sports industry)
March 2007 — Present (2 years 9 months)
HaveBalls.Net is for Sports and Teams that have Balls. It's a sporting opinion service, collecting and delivering those opinions globally. Up to the moment team and sports news as it's posted. It provides 24/7 news and views update from around the world at http://HaveBalls.Net
(Privately Held; 1-10 employees; Information Services industry)
March 2007 — Present (2 years 9 months)
Finance Mentor draws on a key set of experts and opinion formers, primarily in the US and UK, and collates their output, as it happens. Financial opinions are one of the key drivers of investment and divestment, and http://Finance-Mentor.com provides those regularly and in an easy to digest form.
(Privately Held; 1-10 employees; Online Media industry)
March 2007 — Present (2 years 9 months)
Having managed and edited this periodical and news portal for the Compliance, Privacy, and Online Security industry for the past 2 years I took it over on 1 March 2007. The focus is as the entry point of choice for the industry, and for its customers, and the site is at http://complianceandprivacy.com
(Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)
December 2006 — Present (3 years )
Spotting World, is the home of an increasing number of Wiki Fandoms, using the Wikimedia Foundation software to make it a growing community of like minded people. The first site to go live is http://Train.SpottingWorld.com, followed by http://Plane.SpottingWorld.com. These will be followed, in the time honoured way of Trains and Boats and Planes, by Ship.SpottingWorld.com
(Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)
June 2004 — Present (5 years 6 months)
Co-Founder and joint architect of partnermine.com which offers hints and tips for personals and introductions services
The public launch was on 7 April 2005 at 00:20 BST
(Management Consulting industry)
April 2003 — July 2009 (6 years 4 months)
Full service marketing consultancy, large projects. Services include: Call centres, eMarketing, Permission Based Marketing, ROI on Marketing Budget, Campaigns, Audit of Marketing Effectiveness.
My recent projects include:
*Editor of http://complianceandprivacy.com a respected niche web based news vehicle dealing with all aspects of Coimpliance, Privacy and Security
*Preparation for Safe Harbor and in the future Binding Corporate Rules for major US Software corporation
*Data Privacy Policies and Fair Processing Notices for major media corporation with major B2C client base
*Selection and set-up of outsourced multi-lingual sales call centre for major US corporation. Budget approx $2m per annum for the call centre operation.
*Implemented full Permission Based Marketing and total Data Protection compliance, conducted Data Protection Audit across Europe, prepared Binding Corporate Rules submission for Peoplesoft
*Delivery of regular Data Protection training courses for the BSI
(Public Company; IT; Information Technology and Services industry)
1998 — 2003 (5 years )
With the EEC Directive on Data protection and the UK Data Protection Act 1998 becoming law I was the champion for Data Provacy, driving awareness at senior management team/EVP level, creating the plan for implementation, driving the corporation out if its US Centric model for data handling and protection and creating and implementing the essential framework. My senior position as Director of Database Marketing in EMEA was the doorkey to being able to create this climate and make it work, as opposed to tying the corporation's hands behind its back
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1996 — 1998 (2 years )
Appointed by the shareholders to bring an unprofitable telesales and telemarketing company into profit, and to increase its reputation and revenues in a challenging marketplace. Major clients, including Lotus Development, Tivoli, Cadence Design, Powergen IT brought their business to Genesis because of a passionate and client oriented approach. We more than doubled revenues and the first year of restructuring set the trend for excellent profitability.
Alongside this I implemented ISO9001 in under 10 months, making Genesis then the only Thames Valley telemarkeitng company to be thus accredited
(Privately Held; 1-10 employees; Management Consulting industry)
1991 — 1996 (5 years )
Marketing and sales consultancy and interim executive services.
(Public Company; 10,001 or more employees; Computer Hardware industry)
1986 — 1991 (5 years )
(Public Company; 10,001 or more employees; Computer Hardware industry)
1982 — 1986 (4 years )
(Privately Held; 501-1000 employees; Computer Hardware industry)
1981 — 1982 (1 year )
(Computer Hardware industry)
1979 — 1981 (2 years )
(Public Company; 1001-5000 employees; Plastics industry)
1978 — 1979 (1 year )
(Government Agency; 10,001 or more employees; Law Enforcement industry)
1975 — 1978 (3 years )
Metallurgy 1971 — 1974
1965 — 1970