Head of Planning at scenarioDNA
Greater New York City Area
- Current
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- Managing Director / Head of Planning at scenarioDNA
- Adjunct Professor at Parsons the New School for Design
- Managing Director at scenarioDNA
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Tim Stock’s Summary
Tim is a veteran leader with experience ranging from early mobile development with Apple Newton in the early nineties to user experience with the first transactional online advertising, to building planning and research capabilities in the context of both traditional and digital agencies.
Tim currently runs a creative strategy shop specializing in segmentation strategies, cultural analysis and hybrid qualitative/quantitative research methods. He developed a culture mapping methodology to segment and measure consumer markets. This methodology was first published by WARC in 2005 and is now included in the 2009 edition of Prentice Hall's Consumer Behavior textbook. It is also currently being integrated into a global non-profit educational initiative called Sweat Equity Enterprises. A program that teaches design research and development in high schools around the world and pairs these students with companies for real world application. Tim has also developed cutting edge contextual research methods using social media and mobile technology that leverage partnerships with enterprise level technology and database companies.
Tim's insights have appeared in numerous media sources such as Advertising Age, Adweek, BBC Radio, The Financial Times and The Chicago Tribune on topics ranging from branding to celebrity endorsements. He also regularly contributes to leading advertising journals such as Admap and HSMAI's Marketing Review and judges annual industry awards such as the Effies.
Tim Stock’s Specialties:
account planning, brand strategy, semiotics, cultural analysis, consumer research, ethnography, emerging technologies, macro & micro trend analysis, channel planning, campaign concept strategy, partnership strategies
Tim Stock’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
