
Sydney Area, Australia

Sydney Area, Australia
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Goals :
To bring the future to life by creating smart products and high-growth companies with talented people.
Professional Experience:
After completing an engineering PhD and establishing my aerospace career in London in the early 90’s, a secondment to the BBC to write and present a 1 hour TV documentary led to a change in direction towards the exploding world of “Online / New Media”. Since then I’ve worked with over 100 clients worldwide like AMEX, Apple Computer, Audi, Drambuie, Honda, Kodak, Mazda Japan, McDonalds, National Geographic Channel, Nikon, Southcorp Wines, Amnesty International, Toyota, and Woolworths.
Find me via:
* Twitter: http://www.twitter.com/timparsons
* Online portfolio: http://www.sugar.com.au
Select Achievements :-
2009 : Medical Society Co-Op
- Grew online sales by 300%.
2008 : GDN Pty Ltd
- Successfully pitched global Fortune 50 partner (90,000 locations in $20 billion global market).
2007 : Netforce Pty Ltd
- Delivered 5-fold increase in CeBIT-generated leads.
2006-09 : Mobile Monday Sydney
- Grew membership to 1,500 while winning sponsors like Microsoft, Paypal, Nokia...
2006 : Drove online strategy at The One Centre for AUDI, AMEX, DRAMBUIE, and FERMISCAN.
2005 : Helped Profero pitch campaigns around the world for APPLE, MEDTRONIC, PEPSI, NATGEO.
2001: Oven Digital
- Achieved profitability for pan-Asian creative & tech crew (Sydney, Tokyo, HK) within the global group.
1999 : Insentiv Media
- Successfully pitched and delivered global online branded content project for Toyota World Motorsports.
1997 : Completed PhD in Hypersonic Spacecraft Re-entry Vehicle Simulation and Design.
1996 : Spike Wireless
- Launched websites for brands like Toyota, Greater Union, Honda, Southcorp Wines, AGNSW, MCA Sydney, Amnesty International, Intel …
1993 : BBC 2
- Gained 1.5m audience for ‘Cyberpunks & Technophobes’, a 1 hour special I wrote and presented onscreen.
Enthusiastic and effective leadership, online/brand strategy, user experience design, technical direction, product/service evangelism, product positioning, branding and creative / technical / logistical execution strategy and direction, project and account management, copywriting, corporate negotiations, public relations and representation, investor relations.