Strategic Business Networking Consultant at Platt Social Networking Consulting
Greater New York City Area
Strategic Business Networking Consultant at Platt Social Networking Consulting
Greater New York City Area
General business experience:
* Project and program development and reengineering under stringent deadlines.
* Strategic planning and alignment analysis.
* Single point of failure identification and risk analysis and mitigation.
* Business development center (BDC) and customer relations management (CRM) development and optimization with key performance metrics determination and tracking.
* Leads provider performance analysis and optimization.
* Business analysis and planning.
* Cost/benefits analysis for build/buy decisions for open source and proprietary solutions.
* Developing training/technical support.
* Multiple industry experience.
* International and multi-cultural work experience.
Online for Internet, Intranet and Extranet sites, Bulletin Boards, eNewsletters, Web 2.0 and other channels:
* Full life-cycle web site design, development and management.
* Developing and monitoring e-marketing campaigns.
* Search engine optimization (SEO)/search engine marketing (SEM).
* Information architecture, systems management.
* Manage front-end design and formatting for major web sites and intranets.
* Maintain quality and web optimization of web site images.
* Manage foreign language content (Spanish and French) on web sites.
* Maintain web site HonCode and TRUSTe certification.
* Manage web site projects and quality assurance testing.
* Manage e-marketing and email newsletters.
* Manage e-mail marketing, search engine marketing and ranking strategies, CRM strategies and web statistical analysis.
Experienced in general information technology management, developing systems that align with strategic plans and priorities, and business model. Web designer and developer with strong leadership and team building skills. Experienced in content management, online privacy, eMarketing, including e-mail marketing, search engine marketing and ranking strategies, CRM strategies. Experience developing branding, and eMarketing, eCommerce strategies that coordinate with print and other media.
(Information Services industry)
May 2009 — Present (7 months)
• Business oriented social networking and community building.
• Enterprise 2.0 and interactive intranets and information infrastructures.
• Strategic planning for Web 2.0 and customer outreach.
(International Affairs industry)
May 2008 — Present (1 year 7 months)
The UN Global Alliance for ICT & Development (GAID) Champions Network is a group of subject matter experts, consultants and activists who work in support the organizational mission of promoting innovation and development through improved information and communications technology (ICT). The mission of the UN GAID is to develop and provide an inclusive global forum and platform for cross-sectoral policy dialogue on the use of ICT for enhancing the achievement of internationally agreed development goals, notably reduction of poverty.
(Security and Investigations industry)
March 2008 — Present (1 year 9 months)
InfraGard is an FBI program dedicated to promoting ongoing dialogue and timely communication between the private sector and the FBI concerning critical infrastructure protection issues. The FBI and InfraGard members are engaged in this cooperative undertaking in recognition that a public/private strategic partnership is of vital importance to our nation’s security.
(Educational Institution; Higher Education industry)
January 2009 — April 2009 (4 months)
• Planned, managed and worked on the development of a comprehensive database system for managing records for over 30,000 Business School alumni including over 1000 from international EMBA programs.
• Managed content and information architecture for alumni-facing content areas on the Rutgers Business School web site.
• Managed alumni oriented eNewsletters.
• Developed online business-oriented social networking capabilities and resources for Business School alumni community.
• Worked with and coordinated efforts of Business School, general Rutgers University and outside stakeholders for these and related initiatives.
• Identified and working with online Rutgers Business School related online groups.
• Developed surveys and other supporting materials and resources in support of building a vigorous, coordinated alumni community.
• Prepared and presenting project proposals.
• Worked with a database programmer and web portal developer to produce a prototype alumni contact and information database with records for several key alumni groups (e.g. full time MBA, EMBA, IEMBA, MAACY and MQF alumni).
• Project canceled.
(Self-Employed; Writing and Editing industry)
August 2005 — December 2008 (3 years 5 months)
* Business, marketing and service-offering monetization planning for pre-launch startup offering local marketing-based web services to wireless and hand-held user community, working with senior management and staff.
* Served as CIO for $400 million retail business: developed integrated software systems for managing their business, set up a new business development center (BDC), measured performance of all leads sources and optimized to double closing ratio (double sales rate from leads), negotiated development of new web sites and upgrade of phone system. * Managed production of e-commerce and e-marketing web sites in several industries.
* Supervised production of informational web site and portal development projects. Managed program and project portfolios.
* Developed strategic planning and policy, business model planning, mission and vision statements, brand management and cross-channel marketing strategies.
* Provided training and training programs, and mentoring.
(Political Organization industry)
October 2008 — November 2008 (2 months)
• Participated in Camp Obama field organizer training.
• Gathered voter registrations for PA voter registration drive.
• Set up campaign field office in Hanover, PA and co-managed it.
• Managed phone banks and door to door canvassing.
• Presented talks about the campaign and issues related to it to general public audiences and to other campaign workers.
• Managed and helped train volunteers, both from the local community and from out of state.
• Interviewed for local press on new campaign office.
• Researched location for staging office in Spring Grove, PA, and set up and managed it.
• Visited and analyzed potential issues and problems for voting sites through York County.
• Interviewed for YouTube presentations on campaign and related issues.
• Provided feedback for quality assurance and quality improvement issues for voter data gathering and data mining from it, as the campaign proceeded.
(Think Tanks industry)
September 2007 — August 2008 (1 year )
• Planned institute structure and organization, and organizational governance.
• Strategy architect and member of executive strategy team.
• Participated in development of marketing plan as member of core team.
The mission of the Novum Institute (http://www.novuminstitute.org) is to provide the framework for a whole new paradigm for entrepreneurial and innovation incubation borne from the real needs of innovative ideators and knowledge builders. The Institute will champion collaborative consortiums and develop and promote best practices. By creating new epicenters for the specific advancement of ethics and integrity in business development, The Novum flagship will lead the charge on cultivating localized entities that mirror the core ethos and drive education, innovation and commercial enterprise drawn from sustainable models.
(Non-Profit Organization Management industry)
March 2007 — August 2008 (1 year 6 months)
Ethical Friends (http://www.ethicalfriends.com) is a social networking organization that focuses on the needs of the Nonprofit and Non-Governmental Organization (NGO) world. It provides a space where employees, members, contractors and consultants, and supporters of these organizations can come together to network, and to share ideas and leads. Ethical Friends, itself a nonprofit-oriented organization, has as its mission the creation of opportunities for people of shared interest to come together to build a community in which they can create and share best of breed solutions to problems held in common. Ethical Friends has as its vision, the goal of helping all Nonprofits and Non-Governmental Organizations participating, in advancing their missions and achieving their visions.
* Authored mission and vision statements, as outlined above.
(Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)
August 2000 — August 2005 (5 years 1 month)
* Managed front-end design for 8 web sites and intranet, worked with web editors, admins in over 100 offices in US and Canada.
* Reorganized information architecture, bringing search engine positioning on Google into top 5 for queries "leukemia" and "lymphoma" and into top 12 (from approx. 240) for "myeloma" - a major objective.
* Managed and edited foreign language content (Spanish and French).
* Maintained web site HonCode and TRUSTe certification. Negotiated 86% discount on TRUSTe fees below usual.
* Oversaw all web editor/admin privileges.
* Managed high volume public queries and help requests for web sites, BBS.
* Initiated taskforce on spam, provided technical support to CIO and taskforce; saved Society from loss of key online revenue sources.
* Saved over $500,000 in project savings and loss prevention.* Raised more than $5,000,000 in online donations (placing in top 1% of non-profit web sites) and raised over $5,000,000 of event registrations online in one year.
(Privately Held; 1-10 employees; Information Services industry)
May 1995 — August 2000 (5 years 4 months)
* Supervised information analysis and training services to a variety of industries including major law firms, development corporations and start-ups.
* Provided project and program development, analysis and reengineering.
* Developed and evaluated internet and intranet resources.
* Designed and developed web sites.
* Developed resources to effectively reach and retain new clients.
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
August 1993 — November 1997 (4 years 4 months)
* Developed and ran systematic, comprehensive research programs for twelve clinical services and subspecialties, and for hospital center as a whole.
* Successfully passed twenty departmental and institutional accreditation reviews in five years.
* Brought hospital center from having no organized clinical research to having approximately two hundred fifty ongoing projects.
Ph.D. , Biobehavioral Science/Behavior Genetics , 1985
MS , Biobehavioral Science , 1981
MS , Mathematics , 1972 — 1975
BS , Unified Physical Sciences Program , 1969 — 1973
developing new networking contacts, new career opportunities, aligning online resources with business plans, strategic planning, building and fixing things
* E-Commerce Designer Program, New Horizons Computer Learning Centers.
* UNIX/C/C++ Certificate Program, Pace University.
* Member of Technology Executives Network Group (TENG).
* Member of International Association of Privacy Professionals (IAPP).
* President of Board, 530 4th Street Housing Cooperative.
* Member, Park Slope Civic Council, Brooklyn, NY
* Intensive Spanish program, Proyecto Lingüístico Francisco Marroquín, Guatemala.
* Working knowledge of Spanish, reading knowledge of French.
* Outward Bound School, Winter Course, Hurricane Island, Maine.
* Former member (7 years) New York City Regional Emergency Medical Advisory Committee (NYC-REMAC).
* Former member Standards for Technology in Automotive Retail (STAR) Dealer Advisory Group.
* Painter with work represented in group and single artist shows.
* Member of Sigma Xi, the scientific research and academic honors society.
* Published author in peer reviewed journals.