Strategic Planning and Development
Greater New York City Area
Strategic Planning and Development
Greater New York City Area
General business experience:
* Project and program development and reengineering under stringent deadlines.
* Strategic planning and alignment analysis.
* Single point of failure identification and risk analysis and mitigation.
* Business development center (BDC) and customer relations management (CRM) development and optimization with key performance metrics determination and tracking.
* Leads provider performance analysis and optimization.
* Business analysis and planning.
* Cost/benefits analysis for build/buy decisions for open source and proprietary solutions.
* Developing training/technical support.
* Multiple industry experience.
* International and multi-cultural work experience.
Online for Internet, Intranet and Extranet sites, Bulletin Boards, eNewsletters, Web 2.0 and other channels:
* Full life-cycle web site design, development and management.
* Developing and monitoring e-marketing campaigns.
* Search engine optimization (SEO)/search engine marketing (SEM).
* Information architecture, systems management.
* Manage front-end design and formatting for major web sites and intranets.
* Maintain quality and web optimization of web site images.
* Manage foreign language content (Spanish and French) on web sites.
* Maintain web site HonCode and TRUSTe certification.
* Manage web site projects and quality assurance testing.
* Manage e-marketing and email newsletters.
* Manage e-mail marketing, search engine marketing and ranking strategies, CRM strategies and web statistical analysis.
Experienced in general information technology management, developing systems that align with strategic plans and priorities, and business model. Web designer and developer with strong leadership and team building skills. Experienced in content management, online privacy, eMarketing, including e-mail marketing, search engine marketing and ranking strategies, CRM strategies. Experience developing branding, and eMarketing, eCommerce strategies that coordinate with print and other media.
(Non-Profit; 11-50 employees; Philanthropy industry)
September 2007 — Present (11 months)
The Novum Institute (http://www.novuminstitute.org) will provide the framework for a whole new paradigm for entrepreneurial and innovation incubation borne from the real needs of innovative ideators and knowledge builders nascent in every community around the world. The Institute will champion the restitution of collaborative consortiums and develop and promote best practices. By creating new epicenters for the specific advancement of ethics and integrity in business development, The Novum flagship will lead the charge on cultivating localized entities that mirror the core ethos and drive education, innovation and commercial enterprise drawn from sustainable models. As a Not For Profit we depend on donations from Social Entrepreneurs who believe we need powerful change at the heart of business enterprise to accomplish true sustainable efforts.
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
March 2007 — Present (1 year 5 months)
Ethical Friends (http://www.ethicalfriends.com) is a social networking organization that focuses on the needs of the Nonprofit and Non-Governmental Organization (NGO) world. It provides a space where employees, members, contractors and consultants, and supporters of these organizations can come together to network, and to share ideas and leads. Ethical Friends, itself a nonprofit-oriented organization, has as its mission the creation of opportunities for people of shared interest to come together to build a community in which they can create and share best of breed solutions to problems held in common. Ethical Friends has as its vision, the goal of helping all Nonprofits and Non-Governmental Organizations participating, in advancing their missions and achieving their visions.
* Authored mission and vision statements, as outlined above.
(Self-Employed; Myself Only; Information Technology and Services industry)
August 2005 — Present (3 years)
* Business, marketing and service-offering monetization planning for pre-launch startup offering local marketing-based web services to wireless and hand-held user community, working with senior management and staff.
* Served as CIO for $400 million retail business: developed integrated software systems for managing their business, set up a new business development center (BDC), measured performance of all leads sources and optimized to double closing ratio (double sales rate from leads), negotiated development of new web sites and upgrade of phone system. * Managed production of e-commerce and e-marketing web sites in several industries.
* Supervised production of informational web site and portal development projects. Managed program and project portfolios.
* Developed strategic planning and policy, business model planning, mission and vision statements, brand management and cross-channel marketing strategies.
* Provided training and training programs, and mentoring.
(Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)
August 2000 — August 2005 (5 years 1 month)
* Managed front-end design for 8 web sites and intranet, worked with web editors, admins in over 100 offices in US and Canada.
* Reorganized information architecture, bringing search engine positioning on Google into top 5 for queries "leukemia" and "lymphoma" and into top 12 (from approx. 240) for "myeloma" - a major objective.
* Managed and edited foreign language content (Spanish and French).
* Maintained web site HonCode and TRUSTe certification. Negotiated 86% discount on TRUSTe fees below usual.
* Oversaw all web editor/admin privileges.
* Managed high volume public queries and help requests for web sites, BBS.
* Initiated taskforce on spam, provided technical support to CIO and taskforce; saved Society from loss of key online revenue sources.
* Saved over $500,000 in project savings and loss prevention.* Raised more than $5,000,000 in online donations (placing in top 1% of non-profit web sites) and raised over $5,000,000 of event registrations online in one year.
(Privately Held; 1-10 employees; Information Services industry)
May 1995 — August 2000 (5 years 4 months)
* Supervised information analysis and training services to a variety of industries including major law firms, development corporations and start-ups.
* Provided project and program development, analysis and reengineering.
* Developed and evaluated internet and intranet resources.
* Designed and developed web sites.
* Developed resources to effectively reach and retain new clients.
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
August 1993 — November 1997 (4 years 4 months)
* Developed and ran systematic, comprehensive research programs for twelve clinical services and subspecialties, and for hospital center as a whole.
* Successfully passed twenty departmental and institutional accreditation reviews in five years.
* Brought hospital center from having no organized clinical research to having approximately two hundred fifty ongoing projects.
Ph.D., Biobehavioral Science/Behavior Genetics, 1985
MS, Biobehavioral Science, 1981
MS, Mathematics, 1972 — 1975
BS, Unified Physical Sciences Program, 1969 — 1973
developing new networking contacts, new career opportunities, aligning online resources with business plans, strategic planning, building and fixing things
* E-Commerce Designer Program, New Horizons Computer Learning Centers.
* UNIX/C/C++ Certificate Program, Pace University.
* Member of Technology Executives Network Group (TENG).
* Member of International Association of Privacy Professionals (IAPP).
* President of Board, 530 4th Street Housing Cooperative.
* Member, Park Slope Civic Council, Brooklyn, NY
* Intensive Spanish program, Proyecto Lingüístico Francisco Marroquín, Guatemala.
* Working knowledge of Spanish, reading knowledge of French.
* Outward Bound School, Winter Course, Hurricane Island, Maine.
* Former member (7 years) New York City Regional Emergency Medical Advisory Committee (NYC-REMAC).
* Former member Standards for Technology in Automotive Retail (STAR) Dealer Advisory Group.
* Painter with work represented in group and single artist shows.
* Member of Sigma Xi, the scientific research and academic honors society.
* Published author in peer reviewed journals.