Senior Vice President, Sales Enablement Solutions at ntara
Greater Philadelphia Area
- Current
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- Senior Vice President, Sales Enablement Solutions at ntara
- Past
- Education
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- Wharton School of Business, University of Pennsylvania
- Drexel University
- Gettysburg College
- Recommended
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4 people have recommended Tim - Connections
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245
connections
- Industry
- Information Technology and Services
- Websites
Tim Lambert’s Summary
A proven and successful executive with deep skills and expertise driving results with integrated solutions, marketing and sales programs that emphasize sales enablement. Demonstrated ability leading organizations to a new or renewed focus by identifying and communicating a strategic vision and driving business impact. Over twenty years experience developing and executing cost effective programs including strategy, business case, budget, metrics, positioning, segmentation, forecasting, pricing, messaging, digital marketing, demand creation, analyst relations, alliances, sales enablement and field marketing in a global organization.
Tim Lambert’s Specialties:
Integrated Marketing Programs: Industry award winning global campaign contributed to $257M in orders and $253M in new opportunities.
Sales Enablement and Marketing Effectiveness: Led an award winning sales and marketing effectiveness program to increase customer penetration resulting in $40M in new business.
Account Based Demand Creation: Organized around target account and stakeholders. First year results included 71% of touches from target accounts and $145M in opportunities.
Tim Lambert’s Experience
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Senior Vice President, Sales Enablement Solutions
ntara
(Privately Held; Marketing and Advertising industry)
April 2009 — Present (8 months)
Lead the sales enablement solutions business with the objective of helping n-tara’s clients improve sales effectiveness with programs that are tailored to their business objectives. Responsible for the strategy, execution and growth of the company’s sales enablement solutions. n-tara is a digital media company dedicated to combining strategy, creative and technology to solve the challenges of sales and marketing organizations with solutions that increase revenue, lower cost, and improve productivity.
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Vice President Global Field Enablement Programs
Unisys
(Public Company; UIS; Information Technology and Services industry)
September 2008 — March 2009 (7 months)
Lead the (25) person Global Field Enablement team to drive client centric integrated marketing through packaged programs that are centered on the portfolio and fueled by strategic marketing content and tactics. Accountable for alignment of corporate marketing strategy and field execution to drive profitable market penetration and revenue growth.
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Vice President, Global Field Marketing
Unisys
(Public Company; UIS; Information Technology and Services industry)
October 2007 — August 2008 (11 months)
Accountable for global field marketing strategy and program execution to drive $5B in corporate sales. Directed (55) person organization responsible for account based marketing, demand generation, sales enablement and local execution of advertising, thought leadership, media and analyst programs.
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Director, Global Marketing Outsourcing
Unisys
(Public Company; 10,001 or more employees; UIS; Outsourcing/Offshoring industry)
2003 — August 2007 (4 years )
Marketing budget, organizational and performance accountability for $3B Outsourcing business. Responsible for executing marketing programs to penetrate targeted segments and sales enablement programs to engage in consultative selling to assigned accounts.
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Director, Global Service Program Marketing
Unisys
(Public Company; UIS; Information Technology and Services industry)
1996 — 2003 (7 years )
Directed the Program Marketing team responsible for the global strategy, development, and go-to-market plan for a $2 billion portfolio of service offerings in the areas of Enterprise Network and Security Services, Managed Infrastructure Services, and Infrastructure Support Services.
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PC Program Marketing Manager, United States
Unisys
(Public Company; 10,001 or more employees; UIS; Outsourcing/Offshoring industry)
1991 — 1995 (4 years )
Responsible for the marketing of PC and related products in the U.S. through direct and indirect channels. Directed the launch of new products and managed marketing initiatives for $100M program. Duties included product planning and definition, market validation of products under development, channel strategy, competitive analysis, forecasting, pricing models and strategies, program profitability, service programs, telesales, customer presentations, and consultation with sales. Developed and implemented a PC marketing strategy for the Network Integration Business Unit including product positioning, channel strategy, sales resource requirements, and marketing programs. Defined sourcing strategy to ensure optimal profit margins. Implemented a PC Warranty Program to promote product differentiation. Developed and launched a PC Telesales program for new business development.
Tim Lambert’s Education
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Wharton School of Business, University of Pennsylvania
Executive Development Program , Management , September 1999 — October 1999
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Drexel University
MBA , Management Information Systems , 1983 — 1987
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Gettysburg College
BA , International Relations/Political Science , September 1978 — June 1982
Additional Information
Tim Lambert’s Websites:
Tim Lambert’s Honors:
IT Service Marketing Association (ITSMA) Gold award for Generating Demand: global campaign with an integrated mix of advertising, events, media and analyst relations, digital marketing, thought leadership, sales enablement and hyper-targeting to create awareness, interest, demand and revenue. Resulted in $257M in orders and $253M in new opportunities
