Tim Ostler

Current

Senior User Experience Architect at Tribal DDB

Past

Consultant Information Architect (Self-employed)
Information Architect at Practiv Ltd
Senior Information Architect at Scient

Senior Information Architect at IXL/Scient/SBI

see less...

1 more...

Education

University of Westminster

Recommended

7 people have recommended Tim

Connections

226 connections

Industry

Internet

Tim Ostler’s Summary

• Designer of application user interfaces since April 1998
• Designer of information architectures across the full project cycle since January 2000
• Master’s degree with Distinction in Cognitive Science (1998)
• Professional writer and editor since December 1983
• Background in architecture, journalism/PR and lecturing
• My key interest: helping people make sense of complex bodies of information

Tim Ostler’s Specialties:

Designing web sites and applications with special reference to usability, credibility and accessibility

Tim Ostler’s Experience

Senior User Experience Architect

Tribal DDB

(Public Company; OMC; Marketing and Advertising industry)

May 2006 — Present (3 years 7 months)

Tribal DDB is the interactive digital marketing arm of DDB the global advertising network. Major clients include the Guardian, Philips and VW.
Consultant Information Architect

Self-employed

(Self-Employed; Myself Only; Internet industry)

October 2003 — May 2006 (2 years 8 months)

• Mook - Information Architect (Apr-May 2006)

• Optimum Web – Usability Consultant (Feb-Mar 2006)

• Harvest Digital – Information Architect (Jan 2006)

• Tribal DDB – Information Architect (Dec 2005-Jan 2006)

• Clark McKay Walpole – Information Architect (Dec 2005)

• DNA – Information Architect (Oct-Nov 2005)

• LB Greenwich – eForms Architect (May-Jun 2005)

• tmg – Information Architect (Mar-Apr 2005)

• Sapient – Information Architect (Dec 2004-Feb 2005)

• Harvest Digital – Information Architect (Regular contractor since Sep 2004)

• tmg – Information Architect (Sep 2004)

• tmg – Usability Consultant (Jul to Aug 2004)

• CBBC Online – Information Architect & Content Strategist (Apr to Jul 2004)

• tmg – Information Architect & Content Strategist (March 2004)

• Usability By Design (Nov 2003 to Feb 2004)

• Nigel Upchurch Associates (Dec 2003)

• Definiendum (Oct 2003 to Nov 2003)

• LB Greenwich (Oct 2003)
Information Architect

Practiv Ltd

(Privately Held; 11-50 employees; Internet industry)

December 2002 — August 2003 (9 months)

For the first six months I worked on site at Friends Provident in Salisbury.

As IA Lead I was responsible for:

- supervising the rebranding of FP’s web offerings. FP’s main site’s ease of use was later independently assessed as having improved from 88th to 26th amongst FTSE100 companies.

In addition I proposed::

- a strategy for Home Page Navigation. Like many other companies FP’s sites had grown up organically and the navigation structure was in severe need of rationalisation. My proposals won approval.

- a plan to ensure full compliance with the RNIB’s “See It Right” accessibility standard.

I was then transferred to Practiv’s new front-end design subsidiary BrandSalt. As the company was new it was clear to me that the path to success lay in emphasizing original thought. For this I wrote a series of White Papers, initialy on the Financial Services User Experience and on Accessibility.
Senior Information Architect

Scient

(Internet industry)

2001 — 2002 (1 year )
Senior Information Architect

IXL/Scient/SBI

(Internet industry)

January 2000 — November 2002 (2 years 11 months)

In January 2000 I joined iXL as an Information Architect. In 2001 the company merged with Scient, which was itself taken over in 2002 by SBI and Company. My work was exclusively for multinational bricks and mortar clients -- many of them financial -- and in most cases involving significant integration with legacy systems. My largest job was as lead IA on Create, a £1.8m project to design a wealth management portal for the mass affluent