marketing - product development - brand management 732.672.6497
Greater Atlanta Area
- Current
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- Business Manager - Zinsser Primers at Rust-Oleum
- Past
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- Director, Business Development at Dinaco, Inc. - Houston, TX
- Director of Marketing - Monarch Brands at PPG Industries - Houston, TX
- Manager Design Resources at California Federal Bank (CalFed) - San Francisco, CA
- Account Manager at Eurocolor Corporation - San Francisco, CA
- Copyright Licensing Manager at ASCAP
- Manager Product Marketing at Kelly-Moore Paints - San Carlos, CA
- Education
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- University of Oklahoma
- Recommended
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4 people have recommended Tim - Connections
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82
connections
- Industry
- Marketing and Advertising
Tim O'Reilly’s Summary
My experience is in brand extension/development and creation of channel specific marketing programs for a portfolio of domestic and international products.
I have broad marketing strengths and specific skills in product development, brand management, creative direction, marketing operations, and legal/regulatory issues.
I work closely with sales, finance, manufacturing and supply chain, and have proven my ability to affect positive change and increase revenues.
My interests are in strategic and creative direction, assortment building, product differentiation, and increasing my accountability for company revenue and profit.
Tim O'Reilly’s Specialties:
• Business Strategy Development
• Product Development
• Channel Marketing
• Category Management
• Marketing Operations
• Vendor Negotiations
• Brand Management - International and Domestic
• Sales Training - Development and Presentation
• Industry Regulations - Presenter; Spokesperson
Tim O'Reilly’s Experience
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Business Manager - Zinsser Primers
Rust-Oleum
(Public Company; 1001-5000 employees; Consumer Goods industry)
March 2002 — Present (7 years 5 months)
Accountable for product strategy, development, and introduction, brand management, operations, regulatory issues, international affairs, sales training and account presentations.
I supervise two highly skilled brand and category managers, and work with senior executives in sales, R&D, purchasing, regulatory, manufacturing, and finance.
Major accomplishment: Branding overhaul & 50% growth in category over 6 years -
Director, Business Development
Dinaco, Inc. - Houston, TX
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2001 — February 2002 (1 year 1 month)
I was responsible for defining sales goals and identifying potential clients for this POP design firm specializing in fulfillment programs. Success required the ability to develop customized proposals and present them to key marketing decision-makers.
Major accomplishment: Developed Jiffy Lube into fulfillment client from a cold call. -
Director of Marketing - Monarch Brands
PPG Industries - Houston, TX
(Public Company; 10,001 or more employees; PPG; Chemicals industry)
February 1999 — February 2001 (2 years 1 month)
This position required an intense focus on brand strategies, product assortment & pricing, effectively managing relationships with creative agencies and suppliers of products, and the purchasing and marketing departments of acquiring company.
Major accomplishment: Integrated marketing programs and product assortment into operational structure of acquiring company. -
Manager Design Resources
California Federal Bank (CalFed) - San Francisco, CA
(Public Company; 501-1000 employees; Banking industry)
March 1998 — February 1999 (1 year)
Team Lead and creative point person for development of new collateral system as the result of a merger.
Major accomplishment: Development of a comprehensive online and pre-printed Marketing Resource Guide incorporating the new branding with the goal of providing easy access to customizable and legally approved promotional materials. -
Account Manager
Eurocolor Corporation - San Francisco, CA
(Privately Held; 11-50 employees; Graphic Design industry)
April 1997 — March 1998 (1 year)
Focus was on sales development for this print, design, and photographic studio that specialized in fulfillment programs, primarily catering to ad agencies and corporate marketing departments.
Major accomplishment: Developed Clorox as a client from a cold call. -
Copyright Licensing Manager
ASCAP
(Non-Profit; 501-1000 employees; Music industry)
June 1996 — April 1997 (11 months)
License copyright for the American Society of Composers, Authors, & Publishers.
Major accomplishment: Solid understanding of copyright law and legal process. -
Manager Product Marketing
Kelly-Moore Paints - San Carlos, CA
(Privately Held; 1001-5000 employees; Retail industry)
April 1985 — June 1996 (11 years 3 months)
Successful in advancing with company from counter sales in Norman, OK to Corporate Marketing, reporting to the VP of Marketing and Operations. Responsible for purchasing, operations and marketing for $56 MM product line. Experienced 5 acquisitions, opened 5 specialty sales and service centers, and managed staff of 10.
Major accomplishment: growth of category from 14% to 25% of total sales, ($28M to $55M).
Tim O'Reilly’s Education
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University of Oklahoma
English 1983 — 1988
Additional Information
Tim O'Reilly’s Interests:
family, camping, hiking, sailing, horticulture & landscaping, DIY projects
Tim O'Reilly’s Groups:
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280 Group: Product Management & Product Marketing -
Retail Industry Professionals Group -
PPG Professionals 500+ -
Paints & Coatings -
Chicago Paint & Coatings Association -
The Society for Protective Coatings Network -
Home Improvement Industry Executives
Tim O'Reilly’s Honors:
1994 Nominated for Radio Mercury Awards - co-authored campaign
1997 Dale Carnegie Sales Training
1998 Exemplary Performance, Brand and Strategic Marketing Team - CalFed/Glendale Federal Merger
2003 Popular Mechanics Product Innovation Award
2007 Teamwork Award, RustOleum National Sales Meeting
2008 Marketing Impact Award, RustOleum National Sales Meeting
Tim O'Reilly’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
