
Principal, Wonderwheel Creative
Barnstable/Yarmouth, Massachusetts Area

Principal, Wonderwheel Creative
Barnstable/Yarmouth, Massachusetts Area
I started my career as a web designer for LendingTree.com in 1997. I went on to work for two agencies, marchFirst and InternetSoccer.com, designing for brands such as Laura Ashley, Lotus/IBM and Women's United Soccer Association. For five years after I was the Creative Director for a financial services software company, where I focused on usability and IA. I now run Wonderwheel Creative, a web, print and identity design agency specializing in standards-based, user-centered websites and content management using Drupal.
Branding and identity, Creative Direction, Information Architecture, Usability Testing & Design, Online Marketing, Search Engine Optimization (SEO), Consumer Packaging, Branding & Co-branding, Browser & OS Compatibility, Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Flash (Actionsctipting), XHTML, CSS, Javascript, Drupal, WordPress, Magento
(Graphic Design industry)
November 2007 — Present (2 years 1 month)
(Privately Held; 11-50 employees; Consumer Goods industry)
March 2007 — November 2007 (9 months)
(Privately Held; 11-50 employees; Financial Services industry)
December 2001 — March 2007 (5 years 4 months)
- Designed and produced corporate and consumer websites,
online ads, interactive demonstrations and extranet sites.
- Researched, recommended and implemented enhancements to
consumer website.
- Designed corporate identity pieces, including logo, business cards, letterhead, sales collateral, promotions and training materials.
- Coordinated trade show production, promotions, logistics and booth design.
(Privately Held; 51-200 employees; Sports industry)
April 2001 — December 2001 (9 months)
- Responsible for concept, design and production of client web sites, banner ads, CD-ROMs, and internal print collateral.
- Supervised corporate branding and maintained design standards.
- Clients: Washington Freedom, WUSA, Alltel.
(Public Company; 5001-10,000 employees; MRCH; Marketing and Advertising industry)
September 2000 — March 2001 (7 months)
- Responsible for concept, design and production of client web sites, demos and prototypes.
- Clients: Lotus, Wachovia, Belk, Hendricks Motor Sports.
(Public Company; TREE; Financial Services industry)
December 1997 — September 2000 (2 years 10 months)
- Responsible for concept, design and production of LendingTree.com.
- Developed and conducted usability testing.
- Designed and produce banner ads, mortgage centers, demonstrations and extranet sites.
B.Sc. , Neuropsychology , August 1991 — May 1995
Coursework included Fine Arts & Photography
American Institute of Graphic Arts (AIGA), Nantucket Web & Graphic Design, Refresh Cape Cod, Boston Drupal Users Group, The Nature Conservancy