Timi Siytangco

Timi Siytangco

Director, Brands & Agencies, Outbrain Southeast Asia

Location
Singapore
Industry
Internet

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Timi Siytangco's Overview

Current
  • Director, Brands & Agencies at Outbrain
Connections

500+ connections

Timi Siytangco's Summary

Timi looks after the Brands & Agencies business for Outbrain in Southeast Asia, responsible for revenue, sustained growth and content marketing evangelism. Outbrain helps people discover what to read or watch next online, and is the world’s most-trusted content discovery platform.

She cut her digital teeth with fast-growing online media brands, executing Internet strategy, audience acquisition programs, and demand generation campaigns for GlobalSources.com (NASDAQ:GSOL) and CNET Networks (now CBS Interactive). At CNET, she also trained and managed a regional team of campaign managers across APAC and Europe.

While at digital agencies Metia, Possible Worldwide and Bite Communications, Timi planned and delivered digital marketing programs for brands like Microsoft, IBM, Starwood Hotels, Lenovo and Dow Corning. As digital strategy lead at Possible, she set up content marketing as a new agency practice.

Craving a return to a more entrepreneurial environment, Timi participated in the Founder Institute incubator program in 2013, where she was given the season's scholarship for a female founder. She joined Outbrain after graduating from FI.

Timi is a published writer and an award-winning poet, and holds a soft spot for content creators of all sorts.

Timi Siytangco's Publications

  • How Your Brand's Content Can Compete with Puppies Online

    • Outbrain Blog
    • June 5, 2014
    Authors: Timi Siytangco

    s content marketers, we invest great time and effort into creating content that is authentic, compelling and relevant, but how do we make sure it cuts through the noise to reach our intended audience?

  • The Singapore I Got To Know

    • Medium.com
    • January 2014
    Authors: Timi Siytangco

    Reflections after 12 years as an expatriate in Singapore.
    21k reads to-date and included in Medium Top 100 for January 2014.

  • Kill Your Darlings

    • e27 - Asia's leading resource for innovation-led businesses
    • June 12, 2013
    Authors: Timi Siytangco

Timi Siytangco's Experience

Director, Brands & Agencies

Outbrain

July 2013Present (1 year 4 months) Singapore

Timi Siytangco's Skills & Expertise

  1. Digital Marketing
  2. Online Publishing
  3. Digital Strategy
  4. B2B Marketing
  5. Content Marketing
  6. Campaign Planning
  7. Social Media Marketing
  8. Email Marketing
  9. Lead Generation
  10. Online Product Development
  11. Product Development
  12. Integrated Marketing
  13. Web Analytics
  14. Online Marketing
  15. Social Media
  16. Digital Media
  17. Copywriting
  18. Strategy
  19. Marketing Management
  20. Entrepreneurship
  21. Business Development
  22. New Media
  23. Campaign Plans
  24. Management

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