Director, Brands & Agencies, Outbrain Southeast Asia
Timi Siytangco's Overview
- Director, Brands & Agencies at Outbrain
Timi Siytangco's Summary
Timi looks after the Brands & Agencies business for Outbrain in Southeast Asia, responsible for revenue, sustained growth and content marketing evangelism. Outbrain helps people discover what to read or watch next online, and is the world’s most-trusted content discovery platform.
She cut her digital teeth with fast-growing online media brands, executing Internet strategy, audience acquisition programs, and demand generation campaigns for GlobalSources.com (NASDAQ:GSOL) and CNET Networks (now CBS Interactive). At CNET, she also trained and managed a regional team of campaign managers across APAC and Europe.
While at digital agencies Metia, Possible Worldwide and Bite Communications, Timi planned and delivered digital marketing programs for brands like Microsoft, IBM, Starwood Hotels, Lenovo and Dow Corning. As digital strategy lead at Possible, she set up content marketing as a new agency practice.
Craving a return to a more entrepreneurial environment, Timi participated in the Founder Institute incubator program in 2013, where she was given the season's scholarship for a female founder. She joined Outbrain after graduating from FI.
Timi is a published writer and an award-winning poet, and holds a soft spot for content creators of all sorts.
Timi Siytangco's Publications
- Outbrain Blog
- June 5, 2014
s content marketers, we invest great time and effort into creating content that is authentic, compelling and relevant, but how do we make sure it cuts through the noise to reach our intended audience?
- January 2014
Reflections after 12 years as an expatriate in Singapore.
21k reads to-date and included in Medium Top 100 for January 2014.
- e27 - Asia's leading resource for innovation-led businesses
- June 12, 2013
Timi Siytangco's Experience
Timi Siytangco's Skills & Expertise
- Digital Marketing
- Online Publishing
- Digital Strategy
- B2B Marketing
- Content Marketing
- Campaign Planning
- Social Media Marketing
- Email Marketing
- Lead Generation
- Online Product Development
- Product Development
- Integrated Marketing
- Web Analytics
- Online Marketing
- Social Media
- Digital Media
- Marketing Management
- Business Development
- New Media
- Campaign Plans
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