Freelance Digital Copywriter at AMV BBDO
London, United Kingdom
Freelance Digital Copywriter at AMV BBDO
London, United Kingdom
A professional copywriter with many years experience, I help organisations to create clear, concise and compelling communications for their customers and clients.
(Public Company; Marketing and Advertising industry)
February 2008 — Present (1 year 6 months)
(Self-Employed; Myself Only; Writing and Editing industry)
September 2006 — Present (2 years 11 months)
Copywriting and content development for Nusa Kitchen marketing promotions, Smith & Williamson newsletters, Jersey Telecom recruitment ads, Wave Telecom business brochure and radio promo script, Shipleys accountants tax booklets, Unilever animation scripts, Gottabet strapline (visit www.gottabet.com), RawFlow peer to peer webcasting marketing brochures.
(Writing and Editing industry)
2005 — Present (4 years)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2008 — 2008 (less than a year)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2008 — 2008 (less than a year)
(Online Media industry)
2008 — 2008 (less than a year)
(Public Company; 201-500 employees; Online Media industry)
September 2004 — August 2006 (2 years)
Writing and copy development, working closely with project managers, designers, information architects and clients. Often presenting to clients, also selecting and briefing freelance writers.
Highlights include BT.com online showcases for retail, convergence and consumer markets www.bt.com/uk/showcase/retail, www.bt.com/uk/showcase/convergence and www.bt.com/uk/showcase/servingcustomers, MARC restaurants copy for www.umurestaurant.com and www.mortonsclub.com. Oxford Journals brochure copy, Loot.com banner ads, Sanex for Men microsite copy www.sanexformen.com, Kodak EasyShare Gallery Valentine’s site copy.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2005 — 2005 (less than a year)
(Writing and Editing industry)
2005 — 2005 (less than a year)
(Public Company; Writing and Editing industry)
2003 — 2004 (1 year)
(Self-Employed; Myself Only; Online Media industry)
October 2002 — August 2004 (1 year 11 months)
April 2005. Container and marketing copy for Nusa, a fast-developing soup and sandwich business.
July - September 2004. Oyster Partners, copywriting for BT.com, Oxford Journals (web and
brochure) and Knight Frank (navigation).
June 2003 – July 2004. Contracting for Agency.com, writing consumer website copy for BT.com, also Freeserve and BA.com web promos and banner ads.
October 2003 – February 2004. Writing and developing original online copy for Century Films, a leading documentary film production company. Visit www.centuryfilmsltd.com.
January 2004. Editing a series of newsletters for Creative Partnerships London East.
October 2003. Grey Interactive (now Joshua), online presentation for British American Tobacco,
pitching Dunhill’s new brand to London W1 bar and restaurant owners.
October 2003. Proximity, copywriting for Royal Mail’s website relaunch, applying new brand voice.
July 2003. Alliance Coffee Company, researching and writing copy for debut company brochure.
(Writing and Editing industry)
2003 — 2004 (1 year)
(Privately Held; 51-200 employees; Online Media industry)
September 2000 — October 2002 (2 years 2 months)
Copywriter and content developer for new media and brand agency.
Writing, researching, editing and developing copy for print, websites, marketing and branding.
Highlights include Cable & Wireless corporate brochures, CD-ROM packaging copy and direct mail.
Jersey Telecom advertising, internal and external brand communications. Robert McBride Surcare
microsite www.surcare.co.uk. Sportingbet.co.uk press advertising.
(Public Company; 201-500 employees; Retail industry)
May 2000 — August 2000 (4 months)
Copywriter for eToys.co.uk, then the world’s leading online toy retailer.
Writing and editing site copy, product descriptions and blurbs for eToys book and toy store. Attention
to and application of eToys style – informed and trusted, yet fun and friendly.
(Government Agency; 51-200 employees; Design industry)
January 1999 — April 2000 (1 year 4 months)
Writer/researcher for Millennium Products, a Design Council initiative to recognise innovation in design.
Writing clear language research articles analysing product design and innovation. Researching
innovation process behind products. Interviewing industry experts and designers.
Writer and editor for the Design Council’s Sharing Innovation website, a continuation of Millennium
Products, exploring innovation behind outstanding UK products and services.
Copy-editing and rewriting Sharing Innovation stories, ensuring clarity and consistency of style.
Writing story headlines, captions and summaries. Ensuring copy standout quality.
MA with Distinction , Communication & Cultural Studies , 1993 — 1994
BA (Hons) First , English Literature & language / Film studies , 1991 — 1994