Tim Goleman
Social Media Marketer at Element33
- Location
- Greater Atlanta Area
- Industry
- Marketing and Advertising
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Tim Goleman's Overview
- Current
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- Blogger, Podcaster, Host and Producer at Marketing Elements Blog
- Social Media Rocket Scientist at Element 33
- Education
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- Georgia State University - J. Mack Robinson College of Business
- McEachern High School
- Recommendations
-
8 people have recommended Tim
- Connections
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417 connections
Tim Goleman's Summary
I have an innate curiosity and aptitude. I want to understand what makes things tick, from marketing, brands, advertising, communications, culture, people, etc to pinpoint trends and inform recommendations for greater engagement. Then to identify opportunities and value provided by use of social engagement tactics within current and future projects and marketing/communication mix. I am early adopter of social media tools, with knowledge of the social media space to develop programs where marketers can engage their audiences to increase awareness and spark advocacy This knowledge includes social media management tools: URL shorteners, Facebook, Twitter platform and blogging/podcasting.
My position at TMP taught me how to leverage traditional media. This experience gave me the background to integrate traditional and interactive. I primarily worked with print, including newspapers, trade journals and magazines. One of my responsibilities was to develop media plans for campaigns under $5,000. This let me be creative in placement and negotiate to get the best rates for my clients. My experience there was not based in just print, other mediums I worked with were radio and outdoor. Radio consisted of buying in major markets, minor script writing, and approval. This job taught me how to get the most out of a small budget and negotiate for the best rates.
I am team player who is willing to roll up one’s sleeves to get the job done. I don’t mind helping out others in my department and others in the organization.
Specialties
Podcasting, Blogging, Client Services, Marketing, Advertising, Interactive, Social Media, Twitter, Facebook, Wordpress,
Tim Goleman's Experience
Blogger, Podcaster, Host and Producer
Marketing Elements Blog
March 2010 – Present (2 years)
Created the podcast Marketing Elements and Marketing Elements Basics to cover all areas of marketing. In charge of researching material, scheduling guest speakers and coordinating recording schedules for multiple shows at one time. Edit both video and audio podcasts for distribution. Created and maintained a presence on social sites to promote the podcast including Facebook,YouTube and Twitter.
Topics for the podcast have included social media, email marketing, search marketing, media, content creation and social media integration.
Social Media Rocket Scientist
Element 33
Privately Held; Myself Only; Marketing and Advertising industry
September 2008 – Present (3 years 6 months)
Social Media Rocket Scientist, which means to show small businesses that Social Media is not rocket science. I have been teaching, monitoring and administering social media for smaller companies and non profits. Specializing in social media including podcasting, Facebook, and other interactive media.
Blogging consulting.
Teaching companies about how blogging can be beneficial to their business. This is in two categories: Self Blogging and Blogging relations. Self blogging involves blog set up, posting topics, blogger relations, and maintenance. Blogging is a tool that can be used to further a company's brand and advertising. It is very cost effective and more people are finding blogs credible over traditional advertising.Where as Blogging relations is about finding bloggers, who are influential in the industry and forging an on going relationship that will benefit the company and blogger.
Facebook
Working with companies to create a community online. I set up pages will all information needed to launch the page. Items include pictures, videos, business info and contact information. My strategy is to engage the consumers on behalf of my client and create a conversation. I encourage fans to ask questions, comment and share media. Facebook is a two way conversation and not a push mentality. This has allowed me to grow fan pages on a monthly basis.
Twitter
Being a community manager and set up companies on Twitter. Working with them to create a Twitter long term strategy. Including sharing of deals, pictures of events as they happen and engage consumers.
Video/YouTube
I have leveraged YouTube and the power of video for my clients. This includes shooting video, editing via iMovie and posting on YouTube, Vimeo, Facebook and other video sharing sites.
Emerging Media
Working with companies to keep innovating and using the latest technologies. This includes mobile apps and mobile sites. This is on a case by case basis with individual clients
Tim Goleman's Skills & Expertise
Tim Goleman's Education
Georgia State University - J. Mack Robinson College of Business
Bachelor of Arts, Marketing
1999 – 2006
Activities and Societies: AMA Collegiate
McEachern High School
1984 – 1988
Tim Goleman's Additional Information
- Interests:
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Movies, Entertainment, Podcasting and social media
Contact Tim for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
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