Conversions Specialist at Stratfor
Austin, Texas Area
Conversions Specialist at Stratfor
Austin, Texas Area
Graphic Designer with strong analytical approach when it comes to executing marketing initiatives and establishing brand identity.
managing client relationships, efficiency, usability, web analytics, (Google Analytics, HBX, Feedburner, etc), branding and identity, web & print design, typography. HTML, CSS, basic PHP & ASP
(Privately Held; Online Media industry)
May 2009 — Present (7 months)
testing different landing page designs to discover areas for improvement in conversion rate (or desired actions).
(Public Company; 201-500 employees; Broadcast Media industry)
July 2006 — June 2008 (2 years )
Maintained branded radio station websites by collaborating with department managers to reflect on-air brand with online. Designed interactive promotions & advertising campaigns for clients at local level including: Budweiser, Tuaca, Amplify Credit Union, Apple, Edge Shaving, Captain Morgan.
Designed & managed email newsletters to database of 30k subscribers. Implemented rich-media tracking. Created new initiatives for growing organic traffic, while measuring quality of user experiences through analytics and visitor feedback.
(Public Company; 51-200 employees; THK; Marketing and Advertising industry)
March 2005 — January 2006 (11 months)
Prospect for new clients via cold-call sales, negotiated SEO contracts with senior level management & business owners. Ran search engine ranking reports. Designed print ads for conference distribution.
(Public Company; 1001-5000 employees; ELNK; Computer Software industry)
December 2001 — August 2004 (2 years 9 months)
Managed local sales team in retail kiosk location. Developed creative solutions to selling products in overcrowded market.
BFA , Communication Design , 1999 — 2004
Program focuses on developing conceptually strong & award winning graphic designers.
design, interactive marketing, mountain biking, fixed gear bikes, asking atypical questions, typography, open management, measuring success, social media marketing, ORM,
- Emmi Nominee (2008) Emmis Communications internal awards
- Emmi Nominee (2007) Emmis Communications internal awards
- Spinner Award (2005) Photospin.com Stock Photo Competition
- Hoffman Memorial Award (2005) Creative Summit
- Ralph Award (2005) Creative Summit
- Gold Metal (2004) Addys Design Competition
- Honorable mention (2004) Houston Show Design Competition
- Ralph Award (2003) Creative Summit
- Honorable mention (2003) DSVC Design Competition