Managing Director at Attacat and Owner, Attacat
Edinburgh, United Kingdom
Managing Director at Attacat and Owner, Attacat
Edinburgh, United Kingdom
Experienced search marketeer building a specialist search engine advertising agency. I am always interested in hearing of any opportunities that will accelerate the growth of Attacat.
Google AdWords, Yahoo! Search Marketing and search engine optimisation.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2004 — Present (5 years 1 month)
Attacat is a Qualified Google Advertising Agency with a track record of increasing turnover from our clients’ campaigns by an average of 96% within the first two months. The company focuses entirely on pay-per-click search engine advertising services such as Yahoo! Search Marketing and Google AdWords.
The brand, Attacat, first emerged in early 2004. It evolved out of the search engine marketing consulting I had been doing prior to that. The company now employs six people, all of whom are Qualified Google Advertising Professionals.
We particularly enjoy working with emerging companies who need budgets to be tightly controlled and utilized with maximum effectiveness. This includes existing Google advertisers who could be making more of their campaigns.
(Privately Held; Myself Only; Online Media industry)
March 2000 — Present (8 years 11 months)
I set up the company in March 2000. www.pastures-new.co.uk was launched in January 2001 intially targeted as a rental portal for students. This has since expanded to cover all residential letting throughout the UK.
Having employed people in the past on this project, I have since outsourced almost all the work required to keep the site running. This allows me to work full time within Attacat.
This is the company where I really learnt the search engine marketing trade and lead to the approaches that subsequently led to Attacat emerging in 2004.
(Public Company; 51-200 employees; Utilities industry)
July 1998 — February 2000 (1 year 8 months)
As a wholly owned subsiduary of National Power, Innogy's prinicipal product was Regenesys, a developmental Bulk Energy Storage system.
My role included:
- successfully applying for funds in excess of 1 million Euros from the European Commission for research and development
- business planning
- IT and website management
(Public Company; 5001-10,000 employees; Utilities industry)
September 1996 — August 1998 (2 years)
2 year graduate training program including stints in the Energy Management Centre, International and Cogeneration divisions.
B.Sc, Geography, 1993 — 1996
search engines, business, walking, skiing, rugby, real ale