Tiffany Winman

Tiffany Winman

Community and social media communications program manager

Phoenix, Arizona Area

Current
  • Community and social media strategist at IBM
Past

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2 more...

Education
  • Rensselaer Polytechnic Institute
  • Arizona State University
Recommended
Tiffany has 3 recommendation(s) 3 people have recommended Tiffany
Connections
310 connections
Industry
Information Technology and Services
Websites

Tiffany Winman’s Summary

I am a community and social media strategist for IBM Software Group and Tivoli Software, setting strategy for growing our communities online and enabling social networking interactions.

In past IBM positions, I worked across IBM teams to develop Web user experience strategy and lead Web launches while mitigating client pain points, improving ease of use, and designing our offerings from the client's real world context, needs, and experience. As a software engineer in Storage group, I conducted user-centered design research and built software UI specs.

13+ years in communications
10+ years in Web design and community development
7 years teaching communications, Web design, and English in the universities

Tiffany Winman’s Specialties:

+Doctoral work in communications, media theory, epistemology, social construction of technology, social capitalism, community building, collaboration, information architecture, and design
+Research methodologies, ethnography, user requirements gathering
+Business and user scenario development
+Web strategy, user experience and ease of use
+Rhetoric and negotiation
+Instructional design, pedagogy, facilitation

Tiffany Winman’s Experience

  • Community and social media strategist

    IBM

    (Public Company; IBM; Information Technology and Services industry)

    January 2008 — Present (1 year 11 months)

    Set strategy for growing our communities online and enabling social networking interactions around IBM, Software, Cloud Computing, Service Management and Tivoli Software.

  • Senior software engineer

    IBM Systems and Technology Group

    (Public Company; 10,001 or more employees; Information Technology and Services industry)

    March 2003 — December 2007 (4 years 10 months)

    Overall responsibility for design and implementation of IBM PartnerWorld STG, i, p, x, z, BladeCenter, and Storage Web presence to incent the IBM Business Partner community to choose IBM STG offerings and collaborate with one another to deliver superior solutions via networking

    I was the STG Web user experience (UX) strategy and launch management lead for IBM PartnerWorld, STG UX lead for ibm.com, and the Market Intelligence Initiative lead for IBM Business Partner technical programs.

    Early on, I was the Web user experience lead and Web community strategist for Linux on Power systems (IBM BladeCenter, System p, System i). I was responsible for growing the Linux on Power ecosystem and encouraging social networking around technology innovation via virtual environments.

  • Software engineer

    IBM Systems and Technology Group

    (Public Company; 10,001 or more employees; Information Technology and Services industry)

    July 2001 — February 2003 (1 year 8 months)

    I was a software engineer on the User-Centered Design team for Storage Group, gathering user requirements, conducting user research/usability testing, and building UI design specifications for such products as the TotalStorage Productivity Center, Enterprise Storage Server, San File System, and San Volume Controller. I also was the lead designer of the Storage Group User-Centered Design CLI Guidelines and evangelized their implementation across all major Storage Group products to promote consistency and quality for our customers.

  • Instructor

    Rensselaer Polytechnic Institute

    (Educational Institution; 1001-5000 employees; Higher Education industry)

    August 1999 — May 2001 (1 year 10 months)

    +Designed and taught courses on Writing to the World Wide Web and Expository Writing
    +Mentored new Expository writing instructors
    +Developed Expository Writing Program Web site
    +Researched online collaborative software for peer review workshops

    As part of a joint project between RPI and the ARK Youth Center Community Service Program:
    +Designed and taught courses on Beginning and Advanced Web Design
    +Supervised Troy youth as they created Web sites for new companies

  • Multimedia Design and Content Development Consultant

    Shadow Writer

    (Public Company; 1-10 employees; Media Production industry)

    January 1995 — December 1999 (5 years )

    +Developed, revised, and edited proposals and training materials for culinary and hotel operations for worldwide hotel industry, Starwood Hotels and Resorts Worldwide, Inc., for two years
    +Developed, designed, revised, and/or edited multimedia applications and materials such as company Web sites, advertisements, training manuals, personal memoirs, dissertations, and textbooks for various clients
    +Designed and formatted interdepartmental documentation for EMTEK Motorola Quality Assurance

  • Instructor

    Arizona State University

    (Educational Institution; 10,001 or more employees; Higher Education industry)

    August 1991 — 1999 (8 years )

    +Designed and taught courses on Writing for the Professions, Persuasive Writing on Public Issues, Cultural Studies, Technical Communications for Engineers, First-Year Composition I and II, and Basic Writing
    +Designed and maintained Web site for Western States Rhetoric and Composition Conference Program

    As the Associate Director of Graduate Research Program:
    +Supervised the distribution of university funds for graduate research
    +Evaluated and ranked graduate research proposals

    As Director of ASU West Campus Writing Center:
    +Created and established a peer tutoring service in writing
    +Directed and managed all operational and budget aspects of the Center
    +Selected, trained, and supervised support and instructional staff
    +Designed all media relations literature publicizing services
    +Produced quarterly reports detailing activities

Tiffany Winman’s Education

  • Rensselaer Polytechnic Institute

    MS , Communications (Media and Design Theory) , 1999 — 2007

    Originally, I joined the RPI doctoral program in Communications and Rhetoric and completed all required coursework. I transitioned my degree to an MS in Media Theory and Design to opt out of completing my dissertation so I could focus on IBM full-time.

  • Arizona State University

    MA , English, Rhetoric & Composition , 1991 — 1997

Additional Information

Tiffany Winman’s Websites:

Tiffany Winman’s Interests:

+New social networking technologies, online community development +Reading, movies, politics

Tiffany Winman’s Groups:

  •    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
  •    Obama for America
  •    ITSM (ITIL) Professionals
  •    Rensselaer Alumni Association (RPI)
  •    ACM SIGCHI
  •    Tivoli Storage Manager Professionals
  •    Arizona State Alumni
  •    Cloud Computing
  •    Tivoli Access Manager
  •    BSM (Business Service Management)
  •    User Experience
  •    Groundswell Book
  •    IBM Tivoli Software
  •    Arizona State University Graduates
  •    Enterprise Systems Management
  •    MAXIMO Experts (IBM Tivoli Asset Mgmt)
  •    Linked Strategies
  •    Social Media Marketing Mavens
  •    IBM Enterprise Content Management
  •    Tivoli Application Dependency Discovery Manager Network
  •    IBM Smart Work
  •    IBM developerworks India
  •    TIVOLI OMEGAMON Specialists
  •    IBM Security
  •    Smarter Healthcare
  •    Pulse Comes To You Benelux
  •    IBM Service Management
  •    IBM Asset Management
  •    IBM Software Business Partners
  •    IBM Cloud Computing
  •    IBM Storage
  •    Midmarket network for IBM Tivoli
  •    IBM Energy Management
  •    Women of Web 3.0

Tiffany Winman’s Honors:

+2008 IBM Software Group Marketing Stars Award
+2008 IBM Software Group Web Marketing Hero Award
+2008 Groundbreaker Award for Tivoli Software communities in ibm.com
+2007 Bravo Award for PartnerWorld Destination z Web strategy and leadership
+2007 IBM Inventor’s first plateau
+2007 Invention achievement award for automated method of serving up Web resources for broken links
+2006 Invention achievement award for automated method of Web form recovery
+2006 Invention achievement award for method of isolating erroneous software program components
+2006 Bravo Award for PartnerWorld STG product line Web strategy and leadership
+2005 Ovation Award for Leadership in Linux Business Partner Web strategy and launch execution
+2004 Ovation Award for OpenPower Web strategy and launch
+2004 Bravo Award for Linux on Power Web strategy and launch
+2004 Society of Women Engineers Membership Grant
+1993 Arizona State University Pyne Prize for Best Scholarly Article

Tiffany Winman’s Contact Settings

Interested In:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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