Tiffany Lyman Otten

Current

• Senior New Market Development Representative at GlobalSpec
• New Market Development Account Executive at GlobalSpec, Inc.

Recommended

9 people have recommended Tiffany

Connections

177 connections

Industry

Marketing and Advertising

Tiffany Lyman Otten’s Summary

I work specifically on helping newer markets for GlobalSpec break into or enhance their marketing to the industrial, manufacturing, engineering, and technical space. This experience has helped me generate very specific CRM strategies and experience, ad copy "best practices", copywriting, and general internet marketing experience.

My "attention to detail" is known, almost to the point of being comical, as quite astute. I use this thoroughness to ensure that my clients get the exact program they need from me, and the results that they are best capable of getting. I enjoy helping smaller companies enter the ring, and Fortune 100 companies gain market share, along with everyone in the middle.

I can be quite helpful in the above areas, and am always looking to learn from my peers and share what I've learned, but have limited experience in print and do not work with TV media/upfront buys.

Tiffany Lyman Otten’s Specialties:

creative/ad copy, "outside the box" ideas, maximizing marketing investment, client relationship building, training, industrial B2B marketing, market research, brand and message continuity, proofreading.

Tiffany Lyman Otten’s Experience

• Senior New Market Development Representative

  GlobalSpec

  (Privately Held; Internet industry)

  July 2008 — Present (1 year 5 months)

• New Market Development Account Executive

  GlobalSpec, Inc.

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  October 2005 — Present (4 years 2 months)

  GlobalSpec is an online resource for engineering, technical, and industrial professionals, with the largest audience of its type on the web. This audience is the base for our advertising platform, which places our clients with an interest in reaching these professionals in front of millions of prospective customers. Our suite of client tools includes parametric search, nearly 60 e-newsletters with over 3 million readers, banner ad networks, several product-promotion products, white paper pushes, and much more. My position in particular is geared towards "newer markets" in this space, such as Software Companies, Educational Organizations, Trade Associations and Shows, along with specific Industrial & Building/Construction areas of expertise.