Tiff Fehr

Current

UX Engineerette (Front-end Designer/Developer) at msnbc.com

Past

Production Manager at Digital Web Magazine
UX Engineerette at Hillclimb Media, a Demand Media company
Web Designer/Developer at WhitePages.com

Web Designer/Developer at Ocentrix, Inc.
Web Designer at i5 Digital, LLC & DealPlanner, Inc.

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2 more...

Education

University of Washington
Wellesley College

Recommended

3 people have recommended Tiff

Connections

235 connections

Industry

Internet

Websites

Tiff Fehr’s Summary

Versatile UX designer & web developer with 9 years experience in website development. Extensive involvement in high-traffic web development cycles and projects, with focus on SEO and website performance. Strong background in cross-browser/-platform development as well as Web standards, optimization and accessibility. Excels in rapid development environments. Currently learning/re-learning ASP.net MVC, C#, ASP.net and continuous integration environments.

Tiff Fehr’s Specialties:

Web standards, CSS, JS, jQuery, accessibility, semantic markup, SEO, user-centered design, user experience design, modular CSS, object-oriented javascript, design pattern-based development.

Tiff Fehr’s Experience

UX Engineerette (Front-end Designer/Developer)

msnbc.com

(Privately Held; Broadcast Media industry)

August 2007 — Present (2 years 4 months)

Roles include supporting company initiatives and journalism within both day-to-day and long-term projects, often juggling multiple projects at the same time. I provide both front-end design and development, improving the reader-facing experience as well as news-specific products. Technical skills include semantic XHTML, modular CSS, object-oriented JavaScript and jQuery, C# (beginner), XML, XSLT, ASP.net MVC and other middle-tier and front-end practices. In addition to technical duties, projects often include representing and designing workflow and tools around company-wide initiatives.
Production Manager

Digital Web Magazine

(Non-Profit; Internet industry)

August 2006 — January 2009 (2 years 6 months)

Volunteer Production Manager for Digital Web Magazine, an independent web publication for web designers, web developers and information architects. Editorial writing duties, as well as occasional article writing duties.
UX Engineerette

Hillclimb Media, a Demand Media company

(Internet industry)

March 2006 — June 2007 (1 year 4 months)

User Experience Engineering (design and development) for Hillclimb Media's collection of niche recreation web properties, notably Run.com, RunThePlanet.com, GardenGuides.com and GolfLink.com. Beyond UX planning, front-end development and an small amount of design, typical work includes conceptualization, mind-mapping, usability and SEM strategies as well as competitive analysis and search analytics.
Web Designer/Developer

WhitePages.com

(Privately Held; Internet industry)

January 2002 — October 2005 (3 years 10 months)

Led UI design and development within the Engineering team for WhitePages.com network of large partnerships and sites. Designed and developed a skinnable front-end framework for co-brand distribution, focusing on minimal maintenance. Championed interaction design/development and user advocacy.
Web Designer/Developer

Ocentrix, Inc.

(Privately Held; 11-50 employees; Internet industry)

May 2001 — January 2002 (9 months)

UI developer/designer and content writer focused on small-business websites for automotive and motorcycle dealerships, with a special relationship to Harley-Davidson®. Beyond design and development, earned extensive experience directly collaborating with clients, account managers and Harley-Davidson® corporate design standards.
Web Designer

i5 Digital, LLC & DealPlanner, Inc.

(Internet industry)

October 2000 — April 2001 (7 months)

Short-lived web app design and development.

Tiff Fehr’s Education

University of Washington

Certificate , User-Centered Design , 2004 — 2005

Graduate-level focus on user-centered design principles, usability testing and visual information presentation. Special extended study of Visual Design, covering cognitive theory of vision and design topics, with a wide variety of analysis methods.

Activities and Societies:

Puget Sound SIGCHI
Wellesley College

BA , Studio Art and Media Arts & Sciences , 1996 — 2000

Studio Art focus in digital art and sculpture. Media Arts & Sciences (effectively web design/development) focus on web programming. Graphic Editor of the campus weekly newspaper, the Wellesley News. Varsity volleyball player.

Activities and Societies:

The Wellesley News, Varsity Volleyball

Additional Information

Tiff Fehr’s Websites:

Tiff Fehr’s Interests:

project management theory, typography, typology, theodicy, systems design, responsible AJAX, user testing, eye tracking, cognition, semiology, facticity, history, memory, linguistics, boxing, mountain biking, skiing, curling, CSS, XHTML, XSL / XSLT, semantic markup, web standards, simple site design, ink blogging, SVG, vector graphics, responsible flash, stockholder rights, etc.