User Experience (UX) Engineerette, Web Designer/Developer, Former Boxer
Greater Seattle Area
- Current
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- UI Designer at msnbc.com
- Production Manager at Digital Web Magazine
- Freelance Web Designer/Developer at Eightfold
- Past
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- UX Engineerette at Hillclimb Media, a Demand Media company
- Web Designer/Developer at WhitePages.com
- Web Designer/Developer at Ocentrix, Inc.
- Web Designer at i5 Digital, LLC & DealPlanner, Inc.
- Education
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- University of Washington
- Wellesley College
- Recommended
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2 people have recommended Tiff - Connections
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172
connections
- Industry
- Internet
- Websites
Tiff Fehr’s Summary
Bold, versatile UX designer & web professional with 7 years experience in UI design, user-experience and interactivity design, prototyping and front-end development. Extensive involvement in high-traffic web development cycles and projects, with focus on SEO and download speeds. Strong background in cross-browser/-platform development, as well as Web standards, optimization and accessibility. Advanced application of Web-specific color palettes and typography. Excels in rapid development environments.
Tiff Fehr’s Specialties:
Web standards, CSS, accessibility, semantic SEO, user-centered design, user experience design & philosophies, web color theory, web typography theory, uppercuts and the correct use of "intuitive" in the workplace.
Tiff Fehr’s Experience
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UI Designer
msnbc.com
(Public Company; 201-500 employees; Internet industry)
August 2007 — Present (1 year)
Support journalists, section editors, multimedia and biz dev/sales with day-to-day and long-term projects around online news on msnbc.com. In addition to supporting editorial team, serve as a liaison between reader-facing site components, journalists and technical teams developing msnbc.com's CMS and custom solutions. Serve as an advocate for readers, editors, technical architecture and efficient processes that unite them all. Technical skills include XHTML, CSS, JavaScript, jQuery and other judicious Ajax-based tools.
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Production Manager
Digital Web Magazine
(Internet industry)
August 2006 — Present (2 years)
Volunteer Production Manager for Digital Web Magazine, an independent web publication for web designers, web developers and information architects. Editorial writing duties, as well as occasional article writing duties.
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Freelance Web Designer/Developer
Eightfold
(Non-Profit; Myself Only; Internet industry)
March 1995 — Present (13 years 5 months)
Utilizing my design/development skills, I direct a very small (1 person) freelance design service specializing in pro bono design, development and support for non-profit or social causes. Projects include websites, print, multimedia and product design.
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UX Engineerette
Hillclimb Media, a Demand Media company
(Privately Held; 11-50 employees; Internet industry)
March 2006 — June 2007 (1 year 4 months)
User Experience Engineering (design and development) for Hillclimb Media's collection of niche recreation web properties, notably Run.com, RunThePlanet.com, GardenGuides.com and GolfLink.com. Current projects include developing websites for recreation markets with web-standard user-interfaces, solid information architecture and a light-weight code base. The company specializes in acquiring older, well-ranked specialty websites, which are then redesigned, re-developed and expanded with Hillclimb Media's unique recreation content. Beyond UX planning, front-end development and an small amount of design, typical work includes conceptualization, mind-mapping, usability heuristics and SEO & SEM strategies, as well as competitive analysis and search analytics. Hillclimb Media's development environment includes working with SQL, ASP, XHTML, CSS, DOM scripting, a smidge of AJAX, and lots and lots of regular expressions.
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Web Designer/Developer
WhitePages.com
(Privately Held; 51-200 employees; Internet industry)
January 2002 — October 2005 (3 years 10 months)
I led UI design and development within the Engineering team for WhitePages' Network. The Network included WhitePages.com/.ca and 411.com, as well as 60+ co-brand partnerships and an extensive affiliate system. I designed and developed a CSS-based "skinnable" framework for co-brand distribution, allowing customized co-brand websites with minimal maintenance overhead. This framework powered co-brands for the likes of MSN, AOL, Verizon's SuperPages, SmartPages/YellowPages and YPG in Canada. On the advocacy side, I championed interaction design/development and user advocacy. In 2005, WP.com broke into the Top 50 Ad-Focused Websites (5/2005, ComScore MediaMetrix).
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Web Designer/Developer
Ocentrix, Inc.
(Privately Held; 11-50 employees; Internet industry)
May 2001 — January 2002 (9 months)
UI developer/designer and content writer focused on small-business websites for automotive and motorcycle dealerships, with a special relationship to Harley-Davidson®. Beyond design and development, earned extensive experience directly collaborating with clients, account managers and Harley-Davidson® corporate design standards.
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Web Designer
i5 Digital, LLC & DealPlanner, Inc.
(Privately Held; 11-50 employees; Internet industry)
October 2000 — April 2001 (7 months)
Short-lived web-application design duties with a classic tech-bubble start-up, which subsequently failed. Almost too disorganized to be called a real job.
Tiff Fehr’s Education
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University of Washington
Certificate, User-Centered Design, 2004 — 2005
Graduate-level focus on user-centered design principles, usability testing and visual information presentation. Special extended study of Visual Design, covering cognitive theory of vision and design topics, with a wide variety of analysis methods.
- Activities and Societies:
- Puget Sound SIGCHI
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Wellesley College
BA, 1996 — 2000
Majored in Studio Art (focus Digital Art & Sculpture) and Media Arts & Sciences (effectively Web Design & Development). I attended Wellesley during the first dot-com bubble, and the school measured time to determine its response to the growing student interest in web design/development topics. A few like-minded students and myself banded together to form a loose independent major in web technologies and issues, gathering what we could from the school curriculum. My focus was media theory (emerging media) and graphic design. I tied the two together through my volunteer role as the Graphic Editor of the campus weekly newspaper, the Wellesley News. It was a great start to a lifetime of self-education about web technologies.
- Activities and Societies:
- The Wellesley News, Varsity Volleyball
Additional Information
Tiff Fehr’s Websites:
Tiff Fehr’s Interests:
project management theory, typography, typology, theodicy, systems design, responsible AJAX, user testing, eye tracking, cognition, semiology, facticity, history, memory, linguistics, boxing, mountain biking, skiing, curling, CSS, XHTML, XSL / XSLT, semantic markup, web standards, simple site design, ink blogging, SVG, vector graphics, responsible flash, stockholder rights, etc.
Tiff Fehr’s Groups:
PSSIGCHI (Puget Sound special interest group, computer-human interaction), USA Boxing, volunteer Production Manager for Digital Web magazine
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Digital Web Magazine member -
Web Standards Design + Development member -
Wellesley College Alumnae Association member
Tiff Fehr’s Honors:
Girl Scout Gold Award recipient
Tiff Fehr’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
