Account Director at Red Bricks Media
San Francisco Bay Area
- Current
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- Account Director at Red Bricks Media
- Past
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- Marketing Strategist at Red Bricks Media
- Marketing Manager Intern at Yahoo!
- Senior Consultant at Accenture
- Education
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- University of California, Berkeley - Walter A. Haas School of Business
- University of Illinois at Urbana-Champaign
- Recommended
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3 people have recommended Scott - Connections
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416
connections
- Industry
- Marketing and Advertising
- Websites
Scott Tieman’s Summary
Experienced, performance-driven, internet marketing professional
Scott Tieman’s Specialties:
online marketing, internet advertising, search marketing, display marketing, email marketing, buzz marketing, social network marketing, performance marketing, integrated marketing
Scott Tieman’s Experience
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Account Director
Red Bricks Media
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2008 — Present (10 months)
* Co-direct Client Services practice
* Manage profitability and revenue growth from existing accounts
* Nurture client relationships from existing account portfolio
* Craft integrated marketing strategy for clients
* Recruit top candidates and help them develop beyond good project managers into solid marketing managers
* Identify areas for process improvements, develop new process tools, and ensure adoption by team -
Marketing Strategist
Red Bricks Media
(Privately Held; 51-200 employees; Marketing and Advertising industry)
May 2007 — April 2008 (1 year)
Search Engine & Performance Marketer
* Primary client: Adobe Systems
* Managed multi-million dollar annual media budget
* Planned out long-term strategic direction of paid search marketing campaigns
* Utilized best-in-class industry tools and processes
* Developed creative test plans and analyzed creative performance
* Prepared regular in-depth reports on campaign progress
* Managed team of experienced marketers and process experts -
Marketing Manager Intern
Yahoo!
(Public Company; 10,001 or more employees; YHOO; Internet industry)
June 2006 — August 2006 (3 months)
Summer internship during MBA Studies at Haas School of Business
* Performed competitive analysis of webmail and personalized start page categories, identifying Y!’s current market position and uncovering opportunities for Y! to gain on its competitors
* Performed research on ways to activate Y! Mail’s gigantic community (approx. 200 million consumers world-wide) to better lock-in, engage, and monetize it; also, generalized recommendations to apply to other key products, such as Y! Messenger, Y! Groups
* Presented final project findings to Y!’s CMO and other senior executives -
Senior Consultant
Accenture
(Public Company; 10,001 or more employees; ACN; Management Consulting industry)
August 2001 — August 2005 (4 years 1 month)
* Customized and integrated enterprise software that improved the operations agility and flexibility of clients from the Consumer Electronics, CPG, and Government industries; won prestigious internal award for highest quality delivered to client by project team (2004)
* Participated in three life-cycle engagements: interviewed client executives to identify business requirements; transformed requirements into functional designs and prototype; communicated design to development team; tested solution and resolved system issues; trained client users
* Supervised team of 6 Accenture employees and 3 sub-contractors during yearlong project; task involved developing and executing to project deliverable work plans as well as preparing and discussing weekly status reports with client and Accenture executives
* Developed and presented key decks that outlined “go-live” cutover strategy and project overviews that outlined deliverables, timelines, and methodologies to key client stakeholders
Scott Tieman’s Education
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University of California, Berkeley - Walter A. Haas School of Business
MBA, Marketing, 2005 — 2007
- Activities and Societies:
- President Haas Marketing Club
V.P. Digital Media and Entertainment Club
Board Fellows Program
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University of Illinois at Urbana-Champaign
MS, Civil & Environmental Engineering, 1999 — 2001
- Activities and Societies:
- University YMCA Board of Directors
Student Government
Alternative Spring Break
Additional Information
Scott Tieman’s Websites:
Scott Tieman’s Interests:
Poker
Scott Tieman’s Groups:
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Haas/Berkeley Alumni -
The Berkeley DMEC
Scott Tieman’s Honors:
Google AdWords Qualified Individual
Yahoo! Search Marketing Ambassador
Scott Tieman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
