Roald Tichelaar

I turn business concepts into commercially sound reality.

I am specialised in online: e-business, e-commerce, (online) marketing and (project) management. I am an entrepreneurial strategist who enjoys taking on (new) projects, develop and grow (new) business opportunities. I initiate change within the given structure or create the structure required.

I see opportunities and act on them using my commercial insights and marketing skills and I like to make use of the opportunities and possibilities that ICT offers.I have developed management and project management capacities during my career.

I am a hard working individual who takes decisions and responsibility. With seminars, (master)classes and literature, I continue to learn, study and develop myself.

1. Internet Strategy
2. Business Strategy
3. E-commerce
4. E-business
5. Online Marketing
6. Marketing
7. Multi-channel Marketing
8. Team Management
9. Project Management
10. Web Project Management
11. Entrepreneurship
12. Business development
13. Helicopter View

• Exploring the Channel Conflict - how and under which circumstances can a manufacturer develop a successful direct marketing channel strategy

  • TiasNimbas MBA thesis
  • September 9, 2010
  Authors: Roald Tichelaar

  Due to fear of channel conflict, manufacturers of business to consumer goods are cautious to get involved with a direct marketing channel. This management project is exploring the circumstances under which a manufacturer can develop a direct marketing channel strategy next to their existing channels and how to implement this strategy.
  Channel conflict can be monitored, assessed and managed; therefore other circumstances appear to have more influence on a direct marketing channel strategy by manufacturers.
  Various aspects relating to the products, the organisational structure and the ability to adept to a changing environment are important determinants regarding the circumstances. A direct marketing channel would be most successful if it was developed as an integral part of corporate strategy and the organisational structure, however difficult that may be to achieve.
  Therefore, management capacity is the most important prerequisite to provide the strategy, resources, structure, procedures and commitment required for successful implementation of an integrated direct marketing channel by a manufacturer of business to consumer goods.

• 'Fabrikanten gebruiken kanaalconflict als excuus'

  • Twinklemagazine.nl
  • December 16, 2010
  Authors: Roald Tichelaar

• Prince2 Practioner

  • APMG International
  • License P2/NLPB053687
  • August 2007

• NIMA Marketing B

  • NIMA
  • May 1996

• English

  (Native or bilingual proficiency)

• Dutch

  (Native or bilingual proficiency)