Thu-An Bui
People - Product - Process Focused Connector
- Location
- San Francisco, California (San Francisco Bay Area)
- Industry
- Public Relations and Communications
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Thu-An Bui's Overview
- Current
-
- Social Media Sr. Account Supervisor at SutherlandGold Group
- Past
-
- Sr. Manager, Social Media at DocuSign, Inc.
- Core Team - Marketing at skillbit
- Research Analyst - Community Intelligence at Visible Technologies, Inc.
- Senior Copywriter at Visible Technologies, LLC
- Copywriter at Visible Technologies, LLC
- Summer Clerk at Federal Judiciary - Eastern District of Louisiana
- Instructor/Tutor at The Princeton Review
- Education
-
- Swarthmore College
- Tulane University Law School
- University of Pennsylvania Law School
- Recommendations
-
7 people have recommended Thu-An
- Connections
-
500+ connections
- Websites
Thu-An Bui's Summary
Marketing professional with proven track record leading social media and search marketing efforts for small, mid-size and enterprise organizations. Hands-on experience developing and executing integrated digital marketing programs to expand awareness, generate leads and consistently exceed revenue objectives.
-Search Engine Optimization (SEO) & Reputation Management
-Creative Content Development & Editorial Review
-Social Media Analytics, Strategy & Engagement
-Business Development, Team & Project Management
Specialties
online media & distribution, social networking, search, SEO, Web 2.0 applications/services, research, online analytics, consumer generated media, community building, online identity and community, business process integration and strategy
Thu-An Bui's Experience
Social Media Sr. Account Supervisor
SutherlandGold Group
Privately Held; 11-50 employees; Public Relations and Communications industry
September 2011 – Present (6 months) San Francisco Bay Area / Seattle
Sr. Manager, Social Media
DocuSign, Inc.
Privately Held; 51-200 employees; Internet industry
December 2008 – July 2011 (2 years 8 months)
Provide strategic social media direction / input to DocuSign's program managers / senior program managers after understanding their business goals.
Work closely with various stakeholders / decision makers to discover and evaluate opportunities, both internally and externally, to develop processes to create and distribute content on the social Web.
Mentor DocuSign's marketing intern by creating appropriate professional learning experiences as well as manage offshore resources.
Research Analyst - Community Intelligence
Visible Technologies, Inc.
Privately Held; 51-200 employees; Information Technology and Services industry
September 2007 – October 2008 (1 year 2 months)
Contributed to $3.4B and $4.5B media account wins for WPP Group with quantitative and qualitative analysis of online Consumer Generated Media (CGM) with actionable insight.
Presented strategically impactful digital campaigns to manage expectations and win proposal acceptance.
Created and delivered business intelligence (BI) reports during each engagement phase.
Senior Copywriter
Visible Technologies, LLC
Privately Held; 51-200 employees; Information Technology and Services industry
July 2007 – August 2007 (2 months)
Trained and developed copywriters and research analysts in standard practices, search engine optimization.
Budgeted time and delegated tasks to four teammates to produce client deliverables. Analyzed productivity and set team goals.
Copywriter
Visible Technologies, LLC
Privately Held; 51-200 employees; Information Technology and Services industry
August 2006 – June 2007 (11 months)
Increased clients’ acceptance of creative team’s work from 25 percent to 100 percent over a six-month period by developing quality control procedures. Collect cache date and back link data to understand crawl patterns in search engines.
Developed brand and marketing collateral and case studies to accomplish brand and reputation management objectives for 20 clients. Track and analyze campaign progress. Write searchable copy for top rankings in natural search listings, achieving over 72 percent positive coverage for Fortune Global 500 client in 90 days.
Summer Clerk
Federal Judiciary - Eastern District of Louisiana
May 2006 – July 2006 (3 months)
Researched statutory and precedent law to analyze legal arguments and recommend rulings in three cases.
Recommended rulings to set precedent law in the Eastern District of Louisiana in one case without legal precedent.
Instructor/Tutor
The Princeton Review
Public Company; 1001-5000 employees; TPR; Education Management industry
2001 – 2006 (5 years)
Increased students’ scores by an average of 169 points (400-1600 scale) via individualized test-taking strategies.
Developed mentoring relationships with students by encouraging self reflection and educating them about suitable schools, which led to over 50 students’ admissions to top tier schools – 75 percent admitted to first choice school.
Thu-An Bui's Education
Swarthmore College
BA, Sociology/Anthropology, Environmental Studies
Graduated with Honors in Sociology/Anthropology. Minored in Environmental Studies. Received National Merit Scholarship and Robert C. Byrd Scholarship
Activities and Societies: Varsity Tennis, Varsity Lacrosse, Varsity Track, Varsity Cross Country
Tulane University Law School
Law
Relocated to University of Pennsylvania Law School due to Hurricane Katrina
Activities and Societies: Elections Committee – Student Bar Association
University of Pennsylvania Law School
Law
Activities and Societies: Social Committee – Council of Student Representatives
Thu-An Bui's Additional Information
- Websites:
- Honors and Awards:
-
Robert Byrd Scholar, National Merit Scholar, Tulane Law Scholar
Contact Thu-An for:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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