Thu-An Bui

Thu-An Bui

People - Product - Process Focused Connector

Location
San Francisco, California (San Francisco Bay Area)
Industry
Public Relations and Communications

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Thu-An Bui's Overview

Current
Past
Education
  • Swarthmore College
  • Tulane University Law School
  • University of Pennsylvania Law School
Recommendations

7 people have recommended Thu-An

Connections

500+ connections

Websites

Thu-An Bui's Summary

Marketing professional with proven track record leading social media and search marketing efforts for small, mid-size and enterprise organizations. Hands-on experience developing and executing integrated digital marketing programs to expand awareness, generate leads and consistently exceed revenue objectives.

-Search Engine Optimization (SEO) & Reputation Management

-Creative Content Development & Editorial Review

-Social Media Analytics, Strategy & Engagement

-Business Development, Team & Project Management

Specialties

online media & distribution, social networking, search, SEO, Web 2.0 applications/services, research, online analytics, consumer generated media, community building, online identity and community, business process integration and strategy

Thu-An Bui's Experience

Social Media Sr. Account Supervisor

SutherlandGold Group

Privately Held; 11-50 employees; Public Relations and Communications industry

September 2011Present (6 months) San Francisco Bay Area / Seattle

Sr. Manager, Social Media

DocuSign, Inc.

Privately Held; 51-200 employees; Internet industry

December 2008July 2011 (2 years 8 months)

Provide strategic social media direction / input to DocuSign's program managers / senior program managers after understanding their business goals.

Work closely with various stakeholders / decision makers to discover and evaluate opportunities, both internally and externally, to develop processes to create and distribute content on the social Web.

Mentor DocuSign's marketing intern by creating appropriate professional learning experiences as well as manage offshore resources.

Core Team - Marketing

skillbit

20082008 (less than a year)

Created marketing strategy for a 54 hour Web 2.0 startup.

Directed team of 4-6 in implementation of marketing strategy.

Research Analyst - Community Intelligence

Visible Technologies, Inc.

Privately Held; 51-200 employees; Information Technology and Services industry

September 2007October 2008 (1 year 2 months)

Contributed to $3.4B and $4.5B media account wins for WPP Group with quantitative and qualitative analysis of online Consumer Generated Media (CGM) with actionable insight.

Presented strategically impactful digital campaigns to manage expectations and win proposal acceptance.

Created and delivered business intelligence (BI) reports during each engagement phase.

Senior Copywriter

Visible Technologies, LLC

Privately Held; 51-200 employees; Information Technology and Services industry

July 2007August 2007 (2 months)

Trained and developed copywriters and research analysts in standard practices, search engine optimization.

Budgeted time and delegated tasks to four teammates to produce client deliverables. Analyzed productivity and set team goals.

Privately Held; 51-200 employees; Information Technology and Services industry

August 2006June 2007 (11 months)

Increased clients’ acceptance of creative team’s work from 25 percent to 100 percent over a six-month period by developing quality control procedures. Collect cache date and back link data to understand crawl patterns in search engines.

Developed brand and marketing collateral and case studies to accomplish brand and reputation management objectives for 20 clients. Track and analyze campaign progress. Write searchable copy for top rankings in natural search listings, achieving over 72 percent positive coverage for Fortune Global 500 client in 90 days.

Summer Clerk

Federal Judiciary - Eastern District of Louisiana

May 2006July 2006 (3 months)

Researched statutory and precedent law to analyze legal arguments and recommend rulings in three cases.

Recommended rulings to set precedent law in the Eastern District of Louisiana in one case without legal precedent.

Instructor/Tutor

The Princeton Review

Public Company; 1001-5000 employees; TPR; Education Management industry

20012006 (5 years)

Increased students’ scores by an average of 169 points (400-1600 scale) via individualized test-taking strategies.

Developed mentoring relationships with students by encouraging self reflection and educating them about suitable schools, which led to over 50 students’ admissions to top tier schools – 75 percent admitted to first choice school.

Thu-An Bui's Education

Swarthmore College

BA, Sociology/Anthropology, Environmental Studies

Graduated with Honors in Sociology/Anthropology. Minored in Environmental Studies. Received National Merit Scholarship and Robert C. Byrd Scholarship

Activities and Societies: Varsity Tennis, Varsity Lacrosse, Varsity Track, Varsity Cross Country

Tulane University Law School

Law

Relocated to University of Pennsylvania Law School due to Hurricane Katrina

Activities and Societies: Elections Committee – Student Bar Association

University of Pennsylvania Law School

Law

Activities and Societies: Social Committee – Council of Student Representatives

Thu-An Bui's Additional Information

Websites:
Honors and Awards:

Robert Byrd Scholar, National Merit Scholar, Tulane Law Scholar

Contact Thu-An for:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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