John-Scott Dixon

Current

President at Semanticator/ThoughtLava

Past

SVP Marketing and Digital Sales at Insight Enterprises
SVP Marketing and Digital Sales at Direct Alliance Corporation
VP Digital Sales at Sprint & Sprint PCS

Director Digital Sales at Insight Enterprises

see less...

1 more...

Education

University of Tulsa
University of Missouri - Kansas City
University of Kansas

University of Kansas

see less...

1 more...

Recommended

17 people have recommended John-Scott

Connections

500+ connections

Industry

Internet

Websites

John-Scott Dixon’s Summary

Semanticator increases sales leads and personalizes brand experiences through our patent pending Semantic Marketing technology, Semanticator™.

We invite opportunities to discuss how Semanticator™ can be applied to increase sales leads and deliver relevant web experiences from your website. We license Semanticator™ to interactive agencies for the benefit of their clientele. We are finding that agencies want to license Semanticator™ to enhance their offerings (while delivering measurable results), helping them win new accounts and extend existing client relationships. When agencies use Semanticator™ to compete for business, their close rates increase.

Please contact us at info@semanticator.com or 800.607.1507 for a demonstration.

Experience:

Each member of our team leverages 10+ years of Web experience with a wealth of applied corporate experience, holding management and executive management positions in sales, marketing, eCommerce and IT departments at Sprint (S), General Electric (GE), Bandag (BDG) and Insight (NSIT).

----------------------------------------------------------------------

2004. President, Semanticator/Thoughtlava - We provide semantic marketing technology to help companies detect and welcome visitors representing key market segments more relevantly - reducing bounce rates and increasing conversion.

2000. SVP Marketing and Digital Sales, Insight (NSIT) - worldwide responsibility for brand, communications, marketing/advertising and ecommerce.

1998. VP Digital Sales, Sprint PCS (PCS) and Sprint (FON)- responsible for driving mobile service activations via the Internet and integrating the Internet presence of seven major business units.

1994. Director Digital Sales, Insight (NSIT) - Created, developed and launched Insight's ecommerce initiative. Grew Internet sales from 0% to 15% of total.

John-Scott Dixon’s Specialties:

Web Development Consultant, Digital Sales, Sales, Web Design, Web Marketing, Interactive Marketing Consultant, Web Strategy, Search Engine Marketing, Natural Search Optimization, interface design consulting , usability consulting, Web Business Strategy, Branding, Direct Marketing, Sales Conversion, Organic Sales Leads, Semantic Web, Semantic Marketing, Web 2.0, Web 3.0

John-Scott Dixon’s Experience

President

Semanticator/ThoughtLava

(Privately Held; 1-10 employees; Internet industry)

January 2004 — Present (5 years)

Usability Consulting, Creative Vision/Interactive Marketing Strategy, Web Business Strategy, Web Development Consultant, Online Marketing, Natural Search Optimization, Paid Search Management, Direct Marketing, Branding
SVP Marketing and Digital Sales

Insight Enterprises

(Public Company; 1001-5000 employees; NSIT; Information Technology and Services industry)

November 2001 — January 2004 (2 years 3 months)

Worldwide responsibility for brand, communications, marketing/advertising and digital sales.
SVP Marketing and Digital Sales

Direct Alliance Corporation

(Public Company; 501-1000 employees; Computer Hardware industry)

May 2000 — October 2001 (1 year 6 months)

Direct Alliance was a subsidiary of Insight Enterprises during my short tenure. I was largely involved in marketing and business development.
VP Digital Sales

Sprint & Sprint PCS

(Public Company; 10,001 or more employees; S; Telecommunications industry)

September 1998 — May 2000 (1 year 9 months)

Responsible for driving mobile service activations via the Internet and integrating the ecommerce platform of seven major business units.
Director Digital Sales

Insight Enterprises

(Public Company; 1001-5000 employees; NSIT; Information Technology and Services industry)

February 1994 — September 1998 (4 years 8 months)

Created, developed and launched Insight's ecommerce initiative. Grew Internet sales from 0% to 15% of total.

John-Scott Dixon’s Education

University of Tulsa

JD, Law, August 1989 — May 1992

Activities and Societies:

Member of the Baculus Law Publication Staff, Phi Alpha Delta Law Fraternity
University of Missouri - Kansas City

MBA, Business, January 1988 — May 1989

Emphasis on Direct Marketing
University of Kansas

BS, Journalism, 1982 — 1987

Emphasis on Advertising

Activities and Societies:

Member of the University Daily Kansan Staff,
Member of Delta Chi Fraternity
University of Kansas

BS, Business, August 1982 — May 1987

Emphasis on Marketing

Activities and Societies:

Member of Delta Chi Fraternity

Additional Information

John-Scott Dixon’s Websites:

John-Scott Dixon’s Interests:

Running, Mountain Biking, Fitness, Guitar

John-Scott Dixon’s Groups:

Missouri Bar Association,
TurnLeaf Non-Manufacturing Green Office Standards (http://scratchpad.wikia.com/wiki/TurnLeaf_Standards), Social Media Club of Phoenix, Semantic Marketing, ASU Speaking Panel