John-Scott Dixon

Current

President at Semanticator
President at Aidan Taylor

Past

SVP Marketing and Digital Sales at Insight Enterprises
SVP Marketing and Digital Sales at Direct Alliance Corporation
VP Digital Sales at Sprint & Sprint PCS

Director Digital Sales at Insight Enterprises

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Education

University of Tulsa
University of Missouri - Kansas City
University of Kansas

University of Kansas

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1 more...

Recommended

17 people have recommended John-Scott

Connections

500+ connections

Industry

Internet

Websites

John-Scott Dixon’s Summary

At Aidan Taylor, I'm using every ounce of Web marketing experience to help my clients thrive in a difficult economy. While we are continuing to explore and break new ground in Social Media Marketing - the fundamental methods for increasing conversion (performance-based design and a/b split testing) and traffic (email marketing, paid search and search engine optimization) remain critically important.

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2004. President, Semanticator/Thoughtlava - We provide semantic marketing technology to help companies detect and welcome visitors representing key market segments more relevantly - reducing bounce rates and increasing conversion.

2000. SVP Marketing and Digital Sales, Insight (NSIT) - worldwide responsibility for brand, communications, marketing/advertising and ecommerce.

1998. VP Digital Sales, Sprint PCS (PCS) and Sprint (FON)- responsible for driving mobile service activations via the Internet and integrating the Internet presence of seven major business units.

1994. Director Digital Sales, Insight (NSIT) - Created, developed and launched Insight's ecommerce initiative. Grew Internet sales from 0% to 15% of total.

John-Scott Dixon’s Specialties:

Web Design Consultant, Digital Sales, Sales, Web Design, Web Marketing, Interactive Marketing Consultant, Web Strategy, Search Engine Marketing, Natural Search Optimization, interface design consulting , usability consulting, Web Business Strategy, Branding, Direct Marketing, Sales Conversion, Organic Sales Leads, Semantic Web, Semantic Marketing, Web 2.0, Web 3.0

John-Scott Dixon’s Experience

President

Semanticator

(Internet industry)

May 2007 — Present (2 years 7 months)

Consulting with companies who are looking to reduce their bounce rate and increase conversion. Semanticator is the first and only semantic marketing technology that detects visitors with different interests and immediately alters their experience on your website (ex. we can detect females - if you would speak differently to them about your products or services - now you can the very instant they arrive at your website).
President

Aidan Taylor

(Internet industry)

January 2004 — Present (5 years 11 months)

Assessing, creating and implementing Web Marketing strategies for small to medium size companies. The services offered are Social Media Marketing (from Twitter to Facebook to LinkedIn to Veoh to Seesmic, etc.), Conversion Marketing (analyzing and designing improved processes to convert visitors into customers) and Paid Search Marketing (optimizing Google Adwords).
SVP Marketing and Digital Sales

Insight Enterprises

(Public Company; 1001-5000 employees; NSIT; Information Technology and Services industry)

November 2001 — January 2004 (2 years 3 months)

Worldwide responsibility for brand, communications, marketing/advertising and digital sales.
SVP Marketing and Digital Sales

Direct Alliance Corporation

(Public Company; 501-1000 employees; Computer Hardware industry)

May 2000 — October 2001 (1 year 6 months)

Direct Alliance was a subsidiary of Insight Enterprises during my short tenure. I was largely involved in marketing and business development.
VP Digital Sales

Sprint & Sprint PCS

(Public Company; 10,001 or more employees; S; Telecommunications industry)

September 1998 — May 2000 (1 year 9 months)

Responsible for driving mobile service activations via the Internet and integrating the ecommerce platform of seven major business units.
Director Digital Sales

Insight Enterprises

(Public Company; 1001-5000 employees; NSIT; Information Technology and Services industry)

February 1994 — September 1998 (4 years 8 months)

Created, developed and launched Insight's ecommerce initiative. Grew Internet sales from 0% to 15% of total.

John-Scott Dixon’s Education

University of Tulsa

JD , Law , August 1989 — May 1992

Activities and Societies:

Member of the Baculus Law Publication Staff, Phi Alpha Delta Law Fraternity
University of Missouri - Kansas City

MBA , Business , January 1988 — May 1989

Emphasis on Direct Marketing
University of Kansas

BS , Journalism , 1982 — 1987

Emphasis on Advertising

Activities and Societies:

Member of the University Daily Kansan Staff,
Member of Delta Chi Fraternity
University of Kansas

BS , Business , August 1982 — May 1987

Emphasis on Marketing

Activities and Societies:

Member of Delta Chi Fraternity

Additional Information

John-Scott Dixon’s Websites:

John-Scott Dixon’s Interests:

Running, Mountain Biking, Backpacking, Fitness, Guitar, Tennis

John-Scott Dixon’s Groups:

Missouri Bar Association,
TurnLeaf Non-Manufacturing Green Office Standards (http://scratchpad.wikia.com/wiki/TurnLeaf_Standards), Social Media Club of Phoenix, Semantic Marketing, ASU Speaking Panel