Strategist
Burlington, Vermont Area
- Current
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- Director of Web Strategy at Union Street Media
- Adjunct Professor: Animation at Burlington College
- Past
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- Music Director and Arranger at Viva La Voce Puppet Opera
- Owner at Thoughtfaucet (Sole Proprietorship)
- Account Executive at Peter Harris & Associates Design
- Design Director at Marlboro Citizen
- Education
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- Marlboro College
- Recommended
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3 people have recommended Gahlord - Connections
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87
connections
- Industry
- Marketing and Advertising
- Websites
Gahlord Dewald’s Summary
Primary objectives:
Assemble meaning from whatever data, information or knowledge with which I interact. [] Develop strategic and tactical advantages for my clients by acting on and testing assembled meaning. [] Connect marketing and core business practices to business intelligence. [] Think and have fun.
Default settings:
Technology, media, distribution and language agnostic. [] Cross-pollinating knowledge across fields and disciplines. [] Locating the low hanging fruit.
Experience:
Assembling and developing an internet marketing team to provide new services for the company's clients. Developing processes and products to deliver services to clients in a satisfactory manner. Identifying, implementing and training staff on the use of new tools and techniques to achieve client objectives.
Eight years of solo entrepreneurship serving as a strategic interactive/animation/print creative partner for a variety of clients including children's media properties (Dogsharks™), government agencies (Vermont Film Commission) international business organizations (ECCO PR International, Roundstone International), and Time Book of the Year winner Alison Bechdel. Flexibility in defining business objectives, creative direction and execution were some of the requirements of this position.
A variety of "creative side projects" keeps me examining problems and opportunities from an oblique angle. Organizing an ad hoc orchestra to rehearse an opera score (in addition to arranging the score), developing an independent producer-focused animation curriculum for a small college or producing an animated documentary about a local lakemonster; all of these test and extend my management, technology, organizational and interpersonal skills.
Gahlord Dewald’s Specialties:
Analysis and Business Intelligence:
Software product specification, web analytics, knowledge capture and distribution, policy/process/workflow development.
Creative disciplines:
Information design, graphic design, information architecture, stop-motion animation production, audio production, video editing, music composition and arranging, sound design.
Gahlord Dewald’s Experience
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Director of Web Strategy
Union Street Media
(Marketing and Advertising industry)
October 2007 — Present (10 months)
Research and develop custom strategies and tactics for achieving client goals online.
Manage and develop a team of internet marketers to serve clients through data-driven decision-making, search engine optimization, onsite/offsite marketing etc.
Manage and operate USM's marketing efforts in site development, social media and social networking.
Incorporate analytics and qualitative surveys into business intelligence to guide the development of USM's software product. -
Adjunct Professor: Animation
Burlington College
(Higher Education industry)
September 2007 — Present (11 months)
Develop curriculum and transmit skills in animation to students with a mind to independent production.
Curriculum covered basic animation skills and principles, production practices that can be reproduced beyond the school setting, business practices (with attention to shifting environment of broadcast vs digital distribution), and technical skills with paper, oxberry, Flash and composite techniques (digital frame-capture from Oxberry, pixilation techniques via digicams, etc). -
Music Director and Arranger
Viva La Voce Puppet Opera
(Non-Profit; 11-50 employees; Performing Arts industry)
January 2005 — November 2007 (2 years 11 months)
Arrange popular opera selections for an ad hoc volunteer orchestra that I assemble. Rehearse said orchestra for performance with live singers and puppeteers. Past selections have included Carmen, Faust, and Die Fledermaus.
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Owner
Thoughtfaucet (Sole Proprietorship)
(Sole Proprietorship; Media Production industry)
October 1999 — October 2007 (8 years 1 month)
Discuss and develop strategic objectives with clients and partners. Design and develop stunning, effective work in print, interactive, and broadcast media. Manage projects and associates efficiently. Enjoy life.
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Account Executive
Peter Harris & Associates Design
(Privately Held; 1-10 employees; Graphic Design industry)
May 1998 — October 1999 (1 year 6 months)
Oversee all client relations, vendor relations (print, artwork/illustration), billing and project management for Natural Foods and HABA clients. Develop creative briefs that accurately reflect client business objectives and communicate clearly to creative staff. Final proofing and checklist management of production artwork before being sent to print vendors both regional and international.
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Design Director
Marlboro Citizen
(Non-Profit; 1-10 employees; Newspapers industry)
July 1997 — May 1998 (11 months)
Oversee design and production of a weekly news publication. Including sourcing and preparing all graphics, establishing print design guidelines, typographic standards, and directing other design/production staff. Maintaining relations with print vendors and distribution.
Additional Information
Gahlord Dewald’s Websites:
Gahlord Dewald’s Interests:
media, business development, strategic design, music, animation, biathlon, winning.
Gahlord Dewald’s Groups:
Burlington Interactive Group,
Last Monday Interactive,
Seamonster Potluck,
Ethan Allen Biathlon Club,
Web Analytics Association (Certification Sub-Committee), inman.com
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Web Analytics Demystified member -
Web Analytics Association member
Gahlord Dewald’s Honors:
Certificate of Completion: EpikOne/Champlain College Online Marketing Bootcamp November 2007
Audience Choice: Vermont Film Festival 2001 for "Golgonooza" (co-producer/co-director/musical score)
Best Dressed: Old Northender Academy Awards Gala 2006
Gahlord Dewald’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
