Thom Poole

I have over 20 years international marketing management experience, with the last 16 years having been involved in e-marketing. A Chartered Marketer and Fellow of the CIM, I have written a book called '<a href="http://www.lulu.com/content/2371624">Play It By Trust</a>' which has now been published, and I write a monthly column for the Daily Telegraph Business Club.

I am a member of the committees of the Surrey branch of the CIM, and the South East Region.

I have recently become involved in the accessibility of websites, involving the proof of compliance of the recent Disability Discrimination Act having developed a quality standard mark under the brand of <a href="http://www,dda-audit.co.uk">DDA-Audit.co.uk</a>.

I am also a regular speaker on the circuit, presenting at various trade shows and seminars.

My clients have included the Microsoft, London School of Business & Finance, Infoline - conference organisers, Sky Banners - aerial banner towing company, British Airways, EdExcel, Saudi Airlines, etc.

Thom Poole’s Specialties:

Construction, manufacturing, e-marketing, consultancy, training, CRM, Web Design, Interactive marketing, accessibility, training (on- & offline), digital marketing

Thom Poole’s Experience

E-consultancy

(Privately Held; 11-50 employees; Internet industry)

July 2008 — Present (7 months)

I am now providing training solutions for e-Consultancy in the field of Digital Marketing, and focusing on clients in Europe and beyond.
Chartered Institute of Marketing

(Professional Training & Coaching industry)

October 2005 — Present (3 years 4 months)

Working for the CIM Faculty, I develop and deliver bespoke training courses on behalf of the Institute.
Jack Marketing Solutions

(Marketing and Advertising industry)

July 2005 — Present (3 years 7 months)

This is my main business, where I provide digital marketing support for companies of all sizes, from web design, SEO, PPC, strategy development, project management to more specialist areas such as DDA and DPA audits and bespoke training.
Schalun Organisation

(Public Company; 1-10 employees; Marketing and Advertising industry)

July 2005 — Present (3 years 7 months)

This has been set up as a holding company for a number of internet and consultancy brands. The main one being Jack Marketing Solutions.
CIM

(Non-Profit; 501-1000 employees; Marketing and Advertising industry)

January 2003 — Present (6 years 1 month)

Elected a member of the South East Regional board of the Chartered Institute of Marketing in 2006, having been co-opted onto the board for the previous 3 years.
Chartered Institute of Marketing

(Non-Profit; 1-10 employees; Marketing and Advertising industry)

December 1998 — Present (10 years 2 months)

West Surrey Branch management team member, having held the position of Events & Sponsorship co-ordinator, Treasurer and Chairman
Birkbeck (University of London)

(Educational Institution; 501-1000 employees; Higher Education industry)

January 2007 — May 2008 (1 year 5 months)

Sessional lecturer in Marketing and Competitive strategy at the University of London, Birkbeck College.
London School of Business & Finance

(Education Management industry)

September 2006 — April 2007 (8 months)

Lecturer for courses in Digital Marketing for the London School of Business & Finance. Have also just developed an MSc in Digital Marketing, due to start in September 2007. Since left the school due to unprofessional behaviour by the school.
London School of Business & Finance

(Education Management industry)

March 2007 — April 2007 (2 months)

As part of my consultancy work, I was given the role of leading the Business School's digital marketing and e-learning projects.

Unfortunately, the school failed to pay bills and have since been taken to court by a number of suppliers including a successful action by myself.
O2

(Public Company; 5001-10,000 employees; Wireless industry)

December 2000 — July 2005 (4 years 8 months)

Responsible for eCRM, customer satisfaction and customer interaction.
Jack Marketing Solutions

(Privately Held; Myself Only; Marketing and Advertising industry)

September 1999 — December 2000 (1 year 4 months)

Marketing consultancy for various SME's in and around Surrey
Black and Decker

(Public Company; Marketing and Advertising industry)

1997 — 1999 (2 years)
Hilti AG

(Privately Held; 5001-10,000 employees; Mechanical or Industrial Engineering industry)

1994 — 1997 (3 years)

Held senior marketing roles at the Hilti head office in the Prinicpality of Liechtenstein. Involved in the companys first Digital Marketing strategy, redeveloped their New Product Development process in conjunction with a new bonus system, and developed a Centre of Excellence for Power Tools in Germany.

Thom Poole’s Education

International Teaching Seminars (ITS)

Practitioner, NLP, 2007 — 2008
University of Glamorgan

MSc, Marketing, 2002 — 2003
Chartered Institute of Marketing

DipM, Postgraduate Diploma in Marketing, 1999 — 1999
Bournemouth University

BA (Hons), International Marketing Management, September 1990 — July 1994

Including 6 months study exchange in France, and 15 months work placement in Liechtenstein

Additional Information

Thom Poole’s Websites:

Thom Poole’s Interests:

Football, MGB Restoration

Thom Poole’s Groups:

Chartered Institute of Marketing, Marketing Society, Fernhurst Business Club, Fernhurst Sports Football Club

Executive Suite
Pro Marketers - For Marketing Professionals
Hilti Corporation
Worldwide Management Consultants (14,000+ members)
Professional Mentoring Group
eMarketing Association Network
Marketing 2.0 Technology (Over 2000+ Members)
The Apple Mac Group
Chief Marketing Officer (CMO) Network
Sloane Business School
Chartered Marketer
MarketingProfs
BT Network
Black & Decker Alumni

Thom Poole’s Honors:

BA (Hons) in International Marketing Management
MSc in Marketing
Professional Post-graduate Diploma in Marketing

Thom Poole’s Contact Settings

Interested In:

consulting offers
new ventures
job inquiries
expertise requests
business deals
reference requests
getting back in touch

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