Creative Director at Inspired Direct, LLC
Greater Boston Area
Creative Director at Inspired Direct, LLC
Greater Boston Area
Collaborate: Developing a close partnership with my clients is the best way to meet their marketing needs. I dedicate my full resources, one client at a time; you always have my full, undivided attention.
Understand: I look at your marketing challenges from every angle to discover the best possible solution. Your situation is unique; I think your marketing should be as well.
Create: My team of strategists, designers, copywriters, list experts, and production gurus work directly with you to make sure your project works seamlessly from start to finish.
Test: Outstanding results can only be achieved by controlled testing on a consistent basis. By testing your lists, offers, media, and creative, I am able to always deliver, and continue to deliver, the best possible results.
1. Results-driven graphic design
2. Award-winning DM design
3. Catalog design and consulting
4. Award-winning packaging design
(Privately Held; Fund-Raising industry)
July 2009 — Present (5 months)
(Sole Proprietorship; 1-10 employees; Graphic Design industry)
May 2005 — July 2009 (4 years 3 months)
Creative marketing and design studio providing integrated communication services for profit and non-profit organizations. Clients include: CreativeOne Direct, Inc., UpToDate, Inc., Nashoba Valley Medical Center, New England Direct Marketing Association, Betterbee, Inc., Guaranteed Residential Appraisals, HomeMatters, Alan Rosenspan and Associates.
(Privately Held; 1-10 employees; Fund-Raising industry)
January 2004 — May 2005 (1 year 5 months)
CreativeOne Direct is a direct response firm providing integrated fund-raising services for national and international non-profit organizations. Responsible for all strategic development and implementation of all creative projects, including: direct mail, magazines, catalogs, calendars, print ads. Clients include: Food for the Poor, Feed the Children, Bee-Alive Inc., Hope for Haiti, Kenneth Hagin Ministries, Oral Roberts Ministries, Gregory Dickow Ministries, Paula White Ministries, American Bible Society, National Wildlife Federation, National Cancer Center, Prison Fellowship Ministries.
(Marketing and Advertising industry)
December 1997 — January 2004 (6 years 2 months)
(Sole Proprietorship; 1-10 employees; Graphic Design industry)
June 1997 — January 2004 (6 years 8 months)
Specialized in integrated direct mail fundraising design, catalog design, book design and packaging design. Clients include: BetterBee, Inc., Direct Results Group, Ergovision, Inc., NEBS, Inc., Newport Creative Communications, Simplex, Ten Speed Press (What Color Is Your Parachute?), Wachusett Mountain, Vermont Country Store, Network Health.
(Privately Held; 11-50 employees; Publishing industry)
April 1995 — May 1997 (2 years 2 months)
ProCD was the leading producer of CD based phone directories. Maintained a dominant market revenue and brand leader position in both the consumer and B2B markets with a combination of consistent and coordinated retail traffic building, sales incentives and strong continuity marketing. Responsibilities: Created retail packaging for line of 14 digital phonebooks and desktop marketing tools. Developed strategies for quarterly direct mail program. Designed catalog ad program for consumer and business computer markets. Designed national retail POP/POS program to maintain and control national brand awareness. Developed national tradeshow program including contests, media events and local press. Managed staff of 4 designers and writers.
(Public Company; 51-200 employees; Business Supplies and Equipment industry)
May 1988 — March 1995 (6 years 11 months)
NEBS is a Fortune 500 direct mail company offering preprinted business forms, software and marketing materials to the SOHO market. Responsibilities: Created market- specific product catalogs and DM pieces aimed at a SOHO database of over 3 million buyers. Designed 5 quarterly B2B catalogs for both customers and prospects. Created all direct mail for computer forms and software division. Creating brochures, flyers and catalogs to attract software developers to our co-op advertising program. Coordinating marketing strategies for catalog, print, PR, direct mail, and channel to control brand identity. Managed staff of 10 designers and writers.
(Public Company; 11-50 employees; Publishing industry)
September 1986 — April 1988 (1 year 8 months)
Set strategy, devloped concepts, and designed retail packaging, direct mail and print for the first national monthly disk-based computer magazine service.
Visual Design and Advertising 1976 — 1981
Played electric harp in the International Breugalfest Show Band
1972 — 1976
Chicago-style electric blues harmonica
New England Direct Marketing Association
National Association of Photoshop Professionals
2008
International DMA
ECHO Award
1995 thru 1997
Software Publishers Association
Excellence in Software Packaging
1999 thru 2006
NEDMA Award for Creative Excellence
Outstanding Direct Mail