Thomas Hofer

Current

Product Manager - Electronic Marketing and Cross Sell at National City Bank now a part of PNC

Past

Electronic Commerce Strategy and Performance Management at National City, now a part of PNC
Product Manager - Product Strategy & Performance Management at National City Bank
E-Commerce Development Manager at KeyBank

Senior Business Analyst at KeyBank
Channel Manager – Electronic Commerce at KeyBank
Business/Financial Analyst Business Interface Management at KeyBank
Team Lead – Brokerage Call Center at Key Investment Services
Financial Adviser at Morgan Stanley Dean Witter
Proprietor at Cleveland MagiSeal (Sole Proprietorship)

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6 more...

Education

Miami University
Brunswick High School

Recommended

12 people have recommended Thomas

Connections

500+ connections

Industry

Financial Services

Websites

Thomas Hofer’s Summary

Highly qualified E-Commerce professional with successful record of software product strategy, ownership and support. Outstanding problem solving, analytical and decision-making skills with proven ability to conceptualize solutions to challenging situations and implement practical, cost-effective business plans. Characterized as a talented strategist, communicator, leader and customer relationship manager. Areas of expertise encompass:

• Website Strategy & Performance Management
• Offer Orchestration and Cross-sell Strategy
• Client Relationship Management
• Product & Design Research
• Technology Needs Assessment & Solutions
• Champion of Quality & Productivity Improvement
• Software problem management including root cause analysis, avoidance and detection
• Budget & Resource Planning
• Team Building & Leadership

Thomas Hofer’s Specialties:

• E-Commerce Strategy
• Team Leadership and Development
• Website Management
• Problem Resolution, Root Cause, and Avoidance

Thomas Hofer’s Experience

Product Manager - Electronic Marketing and Cross Sell

National City Bank now a part of PNC

(Public Company; PNC; Banking industry)

March 2009 — Present (9 months)

Responsible for Offer Orchestration in the Online Sales Channel for National City Banks authenticated Online Banking website.

• Work with the online partners and lines of business to analyze, design and implement online advertising strategies.
• Implement Internet advertising via Dart for Publishers (DFP) ad server.
• Develop creative in support of cross-sell opportunities.
• Monitor campaigns and resolve campaign discrepancies.
• Manage the inventory of all ads and report on campaign performance information.
• Analyze performance metrics and delivery of campaigns
• Prepare campaign performance reports and post-campaign analysis.
• Work with lines of business to identify, cross-sell, new sales, messaging and retention opportunities.
Electronic Commerce Strategy and Performance Management

National City, now a part of PNC

(Public Company; PNC; Banking industry)

January 2009 — March 2009 (3 months)
Product Manager - Product Strategy & Performance Management

National City Bank

(Public Company; 10,001 or more employees; NCC; Banking industry)

August 2008 — January 2009 (6 months)

Lead online product strategy and performance management for retail banking and lending products. Online applications include Online Banking, Apply Online, Chat, and vendor applications.

Responsible for definition and collection of Key Performance Indicators (KPI) to drive business decisions and ROI.
E-Commerce Development Manager

KeyBank

(Public Company; 10,001 or more employees; KEY; Banking industry)

2001 — February 2008 (7 years )

Managed all areas of information systems for a Fortune 500 financial institution. Supervised staff of IT analysts, developers, and quality assurance specialists supporting over 16 applications.

• Planned and developed policies and procedures for carrying out computer software development and support, streamlining processes to improve efficiency.
• Implemented application detection to identify recurring slowdowns and errors,which improved root cause problem identification and avoidance of customer defects.
• Utilized benchmarking to track website performance against peer financial institutions, maximizing site response time.
• Transformed the Application Support unit from a conduit of information to a provider of solutions.
• Consulted with software and hardware vendors to solve problems and implement software proof of concepts.
• Collaborated with Business partners to deliver world class website strategy. Teaming with lines of business,ensured more diverse software solutions.
Senior Business Analyst

KeyBank

(Public Company; 10,001 or more employees; KEY; Banking industry)

2000 — 2001 (1 year )

Responsible for providing technical specifications and quality assurance for call center support applications of Internet Banking.

• Analyzed user requirements, procedures, and problems, automating processing to improve existing computer systems.
• Conducted studies pertaining to development of new information systems to meet current and projected needs, assuring diverse solutions to internal clients.
• Prepared time and cost estimates for completing projects, delivering assigned projects on-time and within budget.
• Directed and coordinated work of IT staff to develop, test, install, and modify programs, allowing team manager to dedicate time to team’s strategic direction.
Channel Manager – Electronic Commerce

KeyBank

(Public Company; 10,001 or more employees; KEY; Banking industry)

1999 — 2000 (1 year )

As key interface between systems area and business area ensured that business needs were met accurately and implemented according to specifications. Directed virtual channel technology projects from data gathering through post-implementation.

• Evaluated trends in the IT/Web Technologies industry, contributing innovative solutions to website design.
• Reviewed industry publications and monitored business trends to determine impact of new developments on company's products.
• Consulted with designated company IT personnel to disseminate information of required changes to website and participated in activities to implement those changes, assuring site design consistency.
• Developed procedures and training materials for introduction and administration of new products, providing consistency of communications to customer service professionals and corporate communications.
Business/Financial Analyst Business Interface Management

KeyBank

(Public Company; 10,001 or more employees; KEY; Banking industry)

1998 — 1999 (1 year )

Financial liaison between KeyBank’s lines of business and Key Technology Services organization.

• Reported weekly and monthly to Executive Vice President providing written and oral project status and financial reports, providing needed metrics of project quality and financial health.
Team Lead – Brokerage Call Center

Key Investment Services

(Public Company; 10,001 or more employees; KEY; Financial Services industry)

1995 — 1998 (3 years )

Supervised all areas of customer service within the department. Investigated and eliminated account issues in a timely manner. Managed budget of $1.4 million. Reported to Vice President of Key Investment Inc.

• Analyzed technical data for external customer service call center and utilized data in quality initiatives, including efficient staffing models.
• Facilitated departmental projects, successfully implementing new product lines.
Financial Adviser

Morgan Stanley Dean Witter

(Public Company; 10,001 or more employees; MS; Financial Services industry)

1994 — 1995 (1 year )
Proprietor
Cleveland MagiSeal (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Chemicals industry)

1990 — 1994 (4 years )

Proprietor for small after market textile treatment business.

Thomas Hofer’s Education

Miami University

Bachelors , Political Science, History , 1982 — 1986
Brunswick High School

1978 — 1982

Additional Information

Thomas Hofer’s Websites:

Thomas Hofer’s Interests:

Golfing, Travel, Swimming, Family

Thomas Hofer’s Groups:

Executive Suite
Miami University Alumni Association
Ohio 100 Linked
Email Marketing Roundtable
eMarketing Association Network
E-Commerce Network
FastTrack 100 (8,000+ members!)
Marathon Finisher
Banking Connects
e-Commerce Solutions
Retail Industry Professionals Group
Digital Banking Innovation
Tealeaf Users
The Web Association
Visionaries on Financial Services
Marathon Runners
Web 2.0 and Mobile Computing
Financial Services Marketing
Half Marathon Runners
Miami University Alumni - Oxford, Ohio
NE Ohio IT Professionals
Certified Browns Fan
Retail Banking Network
Keybank
Homebrew and Microbrew
Online Banking Professionals
Cleveland Plus
Alumni of Miami University
LinkedWorking Cleveland
The Heritage Foundation
KeyCorp Alumni
Cleveland Browns Football
National City Bank- Alumni and Current Employees
DART for Publishers
eCommerce Jobs
Internet Banking Professionals
Gomez User Group
Why Didn't I Think Of That!
Corporate Insight, Inc. - Competitive Intelligence for Retail Financial Services
Sprout Connections