Strategic planner at Tribal DDB London, http://www.thomevincent.com/blog
London, United Kingdom
Strategic planner at Tribal DDB London, http://www.thomevincent.com/blog
London, United Kingdom
With over 4 years’ experience in Internet start up and digital agency environments, I have acquired strong capabilities as a digital strategist/manager. Having worked on a large number of international accounts, I have developed excellent organisational and people skills to deliver projects with a high consumer value. With a strong interest in digital and a broad range of skills and experience, I have become more involved in digital strategy and business development.
My objectives are to further my experience in these fields to create innovative products with a compelling and engaging user experience in line with defined business objectives.
More information about me on, http://www.thomevincent.com/blog
Digital project management, strategic planning and business analysis. Experiences in process improvement and business development.
Experiences in an Internet start up (Agoride.com) and four major digital agencies (Tribal DDB London, Tequila\ London, Eurorscg 4D London and OgilvyOne Paris).
Two main school projects:
• A pitch on a social network & mobile solution for Largardere Active in 2004
• A business plan to elaborate a global Wi-Fi access in Paris in 2005
(Public Company; Internet industry)
October 2006 — Present (1 year 10 months)
Develop and deliver strategic frameworks and business rationales across a range of client accounts (mainly Volkswagen, The Guardian, Guinness and new business).
• Providing data analysis, quantitative and qualitative research to support strategy development
• Working with account teams on how to track and measure consumer behaviour and transactions in line with defined marketing objectives
• Identifying strategic opportunities for ongoing improvement and business development from existing clients
• Working with group account directors and new business teams to pitch and win new projects on existing and new accounts
• Facilitating the creation of ideas that address business issues, by inspiring creative teams through creative briefs and conducting briefing meetings
• Supporting the strategic planning director in developing digital knowledge across the agency to push innovation in the digital department and the integration strategy with ATL (DDB London)
(Public Company; Internet industry)
March 2006 — October 2006 (8 months)
Responsible for providing digital strategies, I have gained consulting focused experience and understood the clients’ and agency’s overall business.
• Provided digital insights and translated these into digital propositions for News International, Sony Playstation
• Conducted research, case studies and stimulus for account teams on topics such as web2.0, UGC, social network, blogging
• Conducted competitor reviews for Opodo, The Army and TFL
• Creation of conceptual level IA and user journeys for The Army, TFL
• Creation of several data reports and analysis using Webtrends for the agency’s clients.
• Project managed development and production teams for Intel Retail Program EMEA.
• During my time at Tequila\, I completed my Post-Graduate thesis on “How to improve intern processes to increase agency profitability” gaining the University Jury’s honours. Topics covered included recommendations on management organization, processes and business development strategies.
(Public Company; Internet industry)
July 2005 — September 2005 (3 months)
Experience abroad to improve my English skills and discover the Anglo-Saxon management and creative process.
• Creative and production team coordination, project documentation and briefs for Bayer Healthcare
• Produced Costs document guides for a range of Barclays projects
• Full competitor reviews, digital insights and idea-generation on BMI and Maison de la France
• Collaboration on the Peugeot 207 pitch through competitor reviews and propositions with the strategic director
• Realization of CRM program map, working with the project manger on the Peugeot 407 campaign
(Public Company; Internet industry)
August 2004 — February 2005 (7 months)
Full lifecycle management and deployment of various interactive projects including: websites, intranet, CRM campaigns and on-line advertising.
• Point of day-to-day contact with the client, coordination of several production teams on Bureau Veritas, E.Leclerc, Perrier and Orange
• Creation of project documentation, scope of work, wireframes, costs, timing plans and briefs on Bureau Veritas, E.Leclerc, Perrier and Orange
• Competitor reviews and functional recommendations on Barbie, Lyonnaise des eaux and Clarins pitches
• Competitor reviews on existing accounts for clients on Nestlé, American Express and Mattel
(Internet industry)
April 2001 — November 2003 (2 years 8 months)
Agoride.com is an online media specializing in extreme sports. Working in a small team, I had the opportunity to work across many roles.
Media:
Responsible for the skating section: managing content with different content providers as well as in-house; dealing with industry brands for exclusive interviews and product reviews; dealing with event organizers for partnerships, content and visibility exchange.
Business development:
Involved in conceiving the rebuild of the second version of Agoride.com with an innovative content approach mixing WebTV and community services.
Helped to expand our business model with the creation of Agoride Studio, a new entity supplying multimedia products and services specializing in the extreme sports industry.
Producer:
Responsible for deployment of Internet websites, DVD, WebTV and live webcasting.
Shooting, editing and motion design as well as advising the conception and direction of TV programmes.
Master's degree with 2:1 class and jury honors, New technology and Business, 2003 — 2006
Created in Sept. 96, it is the first institute in France that offers a 5 years training course to prepare students to become digital managers. The course is organized in two main parts:
• New technology: Graphic design, motion design, web development, SEM, UI/IA, ITV, mobile, DVD, digital outdoor.
• Business: Project management, marketing, corporate finance, business strategy, law and entrepreneurial skills
Opportunity to work for different Internet or media companies with two main school projects
• 2005: Business plan to elaborate a global Wi-Fi access in Paris
• 2004: Pitch on a social network & mobile solution for Lagardère Active
Bachelor's degree, Engineering, 1999 — 2001
Mechanical engineering and Computer sciences
Blogger since 2004, writing about the Internet, emerging channels, marketing, communication and business strategy
Account Planning Group and IPA active member
Production of 8 mm video documentaries and short movies
Frequent trips within Europe since 2002 for video productions
Skating competitor and instructor at skating camps for 4 years
Finalist at the Account Planning Group training
2:1 class honours for my master of new technology and business
Jury honours for my business plan about a global Wi-Fi access in Paris