Strategic Planner at AKQA, http://www.thomevincent.com
London, United Kingdom
- Current
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- Strategic Planner at AKQA
- Past
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- Strategic Planner at Tribal DDB
- Digital Strategy Fellowship Program at Omnicom Group
- Digital Strategy Fellowship Program at Havas
- Digital Strategy Fellowship Program at WPP
- Product & Marketing Manager at Agoride.com
- Education
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- Institut International du Multimédia
- Université Paris Sud (Paris XI)
- Recommended
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18 people have recommended Vincent - Connections
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- Industry
- Internet
- Websites
Vincent Thome’s Summary
With over 6 years’ experience in Internet start-up and digital agency environments, I acquired strong capabilities as a digital strategist. I developed excellent organisational skills and gained proficiency in multidisciplinary team and client relationship management. With a strong interest in digital innovation and a broad range of skills and experience, I am currently developing digital strategies based on business analysis and customer insights.
More information about me at http://www.thomevincent.com
Vincent Thome’s Specialties:
Strategic planning, communication strategy, business analysis, digital innovation, conceptual user experience and project management.
Master's degree projects
- Social network & mobile solution for Largardere Active in 2004
- Business plan for a wireless Internet service provider n 2005
Vincent Thome’s Experience
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Strategic Planner
AKQA
(Privately Held; Marketing and Advertising industry)
October 2009 — Present (2 months)
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Strategic Planner
Tribal DDB
(Public Company; OMC; Marketing and Advertising industry)
October 2006 — October 2009 (3 years 1 month)
Responsible for providing strategic direction for a range of client accounts (Volkswagen, The Guardian, Guinness and new business). Developed and delivered strategic frameworks and business rationales based on consumer insights for digital marketing projects. Shaped and led the Tribal DDB innovation department.
• Leading quantitative and qualitative research to uncover consumer insights
• Delivering strategic directions and business rationales to drive initiatives
• Defining measurement strategy to enable appraisals of clients’ marketing and business objectives
• Identifying strategic opportunities for ongoing improvement on existing clients
• Providing strategic direction and inspiration materials for new business
• Inspiring creative teams with creative briefs and visual techniques to facilitate the creation of ideas
• Leading the innovation team and defining the department’s offerings
• Promoting the agency’s strategic planning expertise by delivering thought papers -
Digital Strategy Fellowship Program
Omnicom Group
(Public Company; OMC; Marketing and Advertising industry)
March 2006 — October 2006 (8 months)
During my master’s degree I had the unique opportunity to follow a graduate program in three major marketing services groups (WPP, Havas and Omnicom) for a total period of 18 months. The program aims to develop high-calibre management and strategic talent with experience across a range of digital marketing firms.
• Conducted research, provided digital insights and translated these into digital strategy for News International and Sony Playstation
• Managed project development and production team for Intel Retail Program EMEA
• Completed my postgraduate thesis on ‘How to improve internal processes to increase agency profitability’ gaining the university jury honors. Topics covered recommendations on management organization, processes, and business development strategies -
Digital Strategy Fellowship Program
Havas
(Privately Held; Marketing and Advertising industry)
July 2005 — September 2005 (3 months)
• Managed production team, project development for Bayer Healthcare
• Conducted competitor reviews and generated insights for BMI and Maison de la France
• Collaborated on the Peugeot 207 pitch with competitor reviews and recommendations with the strategic director
• Realised eCRM program map and worked with the project manager to implement the Peugeot 407 campaign -
Digital Strategy Fellowship Program
WPP
(Public Company; WPP; Marketing and Advertising industry)
August 2004 — February 2005 (7 months)
• Managed Bureau Veritas, E.Leclerc and Perrier accounts
• Developed project documentation, scopes of work, wireframes, costs, timing plans and team briefs on Bureau Veritas, E.Leclerc, Perrier and Orange
• Conducted competitor reviews on Barbie world, Lyonnaise des eaux and Clarins
• Developed website features recommendations for clients such as Nestlé, American Express and Mattel -
Product & Marketing Manager
Agoride.com
(Internet industry)
April 2001 — November 2003 (2 years 8 months)
Founded in 2000, Agoride.com is an online media start-up specializing in extreme sports. While in a early stage start-up environment, I had the opportunity to work across many roles and develop the business.
Product and marketing manager
Managing audience growth through content creation and marketing initiatives
Business developer
Developed the second version of Agoride.com
Expanded our business model with the creation of Agoride Studio
Production manager
Responsible for lifecycle management and deployment of various multimedia projects.
Major achievements:
• Became the 1st extreme sports online media in Europe with 300,000 visitors per month
• Created valuable content for non-extreme sports portals
• Broke even in less than 2 years with a turnover of €400,000
• Sold the company to L’île des Médias
• Gained major extreme sport brands clients (O’Neill, X-treme Video, Quicksilver, Rossignol, ISPO, Salomon)
• Learned thorough processes in many digital fields
Vincent Thome’s Education
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Institut International du Multimédia
Master's degree with 2:1 class and jury honors , New technology and Business , 2003 — 2006
Created in Sept. 96, it is the first institute in France that offers a 5 years training course to prepare students to become digital managers. The course is organized in two parts:
• Digital: Graphic design, motion design, web development, SEM, UI/IA, ITV, mobile, DVD, digital outdoor.
• Business: Project management, marketing, corporate finance, business strategy, law and entrepreneurial skills
Opportunity to work for different Internet and media companies with two school projects
• 2005: Business plan to elaborate a global Wi-Fi access in Paris
• 2004: Social network & mobile solution for Lagardère Active -
Université Paris Sud (Paris XI)
Bachelor's degree , Engineering , 1999 — 2001
Mechanical engineering and Computer sciences
Additional Information
Vincent Thome’s Websites:
Vincent Thome’s Groups:
APG, IPA, Minibar
Vincent Thome’s Honors:
Silver - APG Creative Strategy Awards 2009
Finalist - Account Planning Group graduate training 2007
2:1 class honours - Master of new technology and business 2006
Jury honours - Business plan about a global Wi-Fi access in Paris 2006
Vincent Thome’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
