Thom Cummings
VP Marketing
- Location
- Berlin Area, Germany
- Industry
- Internet
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Thom Cummings's Overview
- Current
-
- VP Marketing at SoundCloud
- Mentor at Seedcamp
- Past
-
- Contributing Writer at The Next Web
- MBA Student 2010 at IESE Business School
- Online Strategy Consultant at MadBid.com
- Games Insight Manager at Betfair
- Management Information Analyst at Lloyds TSB Insurance
- Education
-
- IESE Business School - University of Navarra
- University of Warwick
- Recommendations
-
5 people have recommended Thom
- Connections
-
500+ connections
- Websites
Thom Cummings' Summary
Internet industry experience at multiple VC-backed start-ups (SoundCloud, Betfair, MadBid) and recent MBA graduate of IESE Business School. Statistician turned marketer with a history of delivering data-driven, actionable insights for building strategy and scaling businesses. Passionate about technology-driven innovation and customer-driven business models.
Specialties
Web analytics, marketing strategy, customer segmentation, general management, online strategy, product positioning, social media, lifecycle marketing, competitive analysis, forecasting, propensity modelling, consumer research, business intelligence, data mining, six sigma, project management, stats, SAS, SQL, SPSS, Excel, VBA, Googling
Thom Cummings' Experience
VP Marketing
SoundCloud
Privately Held; 51-200 employees; Internet industry
April 2010 – Present (2 years 3 months) Berlin
SoundCloud is the world’s leading social sound platform where anyone can create sounds and share them everywhere. Recording and uploading sounds to SoundCloud lets people easily share them privately with their friends or publicly to blogs, sites and social networks.
SoundCloud has over 9m users, is available on the web, mobile, iOS, Android and Mac OSX and is integrated into hundreds of third-party apps. For more info on SoundCloud head over to www.soundcloud.com.
As the VP Marketing I am responsible for the creation, communication and execution of the marketing strategy across all products and geographies and oversee the development of all product, partner, brand, media, events, advertising and analytical marketing initiatives. It's fun.
Mentor
Seedcamp
Privately Held; 1-10 employees; Venture Capital & Private Equity industry
April 2011 – Present (1 year 3 months)
Contributing Writer
The Next Web
Privately Held; 11-50 employees; Online Media industry
February 2010 – April 2010 (3 months)
I recently wrote a few articles for The Next Web's Apps blog focusing on technology apps (web, mobile, desktop) and internet startups.
The Next Web is the best of the Web's news, views, startups and culture. My articles are here: http://thenextweb.com/apps/author/thomcummings/
MBA Student 2010
IESE Business School
Educational Institution; 201-500 employees; Education Management industry
September 2008 – April 2010 (1 year 8 months)
Masters in Business Administration with focus on strategy, marketing and entrepreneurial management.
Online Strategy Consultant
MadBid.com
Privately Held; 11-50 employees; Retail industry
June 2009 – August 2009 (3 months)
Working directly with the founders/directors of this fast growing start-up, I consulted and implemented on product marketing, communication strategy, product development and user experience. I also developed a management dashboard and worked on board/investor presentations.
In July 2010, MadBid received £4m in Series A funding from Atomico Ventures.
Games Insight Manager
Betfair
Public Company; 1001-5000 employees; Internet industry
May 2007 – July 2008 (1 year 3 months)
Built the Insight team for Betfair Games (Poker, Casino, Exchange Games) providing data-driven, actionable analysis for marketing, product and strategic decision making. Developed analysis portfolio for new Casino venture helping to scale the business multiple fold in under one year.
Management Information Analyst
Lloyds TSB Insurance
Public Company; 10,001+ employees; LLOY; Banking industry
2003 – 2006 (3 years)
Provided salesforce and competitor analysis to 300-person call centre team. Built data infrastructure and managed delivery of regular management information reporting. Developed forecasting toolkit and operational planning models to optimise performance.
Thom Cummings' Education
IESE Business School - University of Navarra
MBA
2008 – 2010
Global rankings of the IESE MBA
- Economist Intelligence Unit (2009: #1)
- Business Week (2009: #9)
- Financial Times (2010: #11)
Activities and Societies: Co-President Technology Media & Telecom Club, Co-President Cultural Club, Co-Organiser of Doing Good and Doing Well Conference 2010, Venture Capital Investment Competition 2010, Boston International Tech Strategy Competition 2010
University of Warwick
BSc., Mathematics, Operational Research, Statistics & Economics
2000 – 2003
Thom Cummings' Additional Information
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