Online Strategist at Shift
New Zealand
Online Strategist at Shift
New Zealand
In a nutshell: A 32 year old professional New Zealander with 16 years experience in online marketing, strategy and project management. Currently Online Strategist for New Zealand's leading Web Design agency.
Think: A friendly, outgoing, hard working, communicative, adaptable, active, focused, creative, dependable, intelligent individual.
With skills in: Strategy, Project Management, Marketing, Sales, Oral and written communication, Negotiation, Consulting, Creative.
Strategy, Project Management, Marketing, Sales, Presentation, Communication, Negotiation, Consulting, Creative.
(Privately Held; Online Media industry)
2007 — Present (2 years )
Shift are New Zealand’s leading web communications agency with offices in Auckland and Wellington – the company has spent 14 years practicing user centered design and delivering some of the most high profile and loved sites in the country.
I am currently Online Strategist, working with a range of government agencies and commercial organisations to formulate and execute online strategies with a focus on communications and marketing.
Earlier my role focused on account manager for two prominent government sector clients helping guide their web strategies. I have also worked as project manager and business analyst on a number of creative and technical web projects for public and private sector clients.
(Privately Held; Internet industry)
January 2006 — Present (3 years 11 months)
I am a regular presenter to both internal staff and our clients – presenting projects outputs and educating on topics of interest as designated company thought leader. I am also regularly asked to speak at various national conferences.
Typically I present on new media and related online channel topics - addressing the cultural and structural issues that surround new technologies - how consumers are changing their behaviour and how organisations can transform themselves to take advantage of this.
(Privately Held; Online Media industry)
March 2006 — 2007 (1 year )
Shift are one of New Zealand's largest independent web communications companies, specialising in interface design and web communication with offices in Auckland and Wellington, New Zealand. Managing projects for the webby award (2005, 2006) winning www.newzealand.com. Managing the relaunch of the NZ Herald website. Providing both web strategy and business analysis input into the early stages of projects and managing them to completion. Applying a strong PM methodology to projects to ensure they were bought in on time and budget whilst maintaining flexibility through changing client requirements and technical hurdles.
(Internet industry)
July 2002 — March 2006 (3 years 9 months)
A top software company based in Seattle who provide e-commerce services to 3rd party software companies as well as retailing and marketing their own in-house products and internet properties internationally. Project Management and Marketing strategy for a portfolio of software products and e-commerce services. Highlights included solidifying a range of product acquisitions under a premium brand and leveraging this into a dramatic increase in company sales across product lines. Project managing the development of new products and services, via a number of local and international development teams.
(Privately Held; BULL; Information Technology and Services industry)
June 2000 — July 2002 (2 years 2 months)
Highly successful NZ based Internet software developer. Role focused on Project Management and Marketing. International online and offline marketing for this NZ based, internationally renowned software company marketing one a top Windows Internet application. Project managed the software development through regular release cycles. Highlights included dealing with international print and e-based media to generate low-cost and effective promotion, generating synergistic relationships with other software and new media companies to cross-promote products. Project managing software and web development projects. Locating and negotiating terms with a US based buyer of the company as a 7-figure exit strategy for shareholders.
(Internet industry)
February 1999 — June 2000 (1 year 5 months)
Performed national marketing and sales to acquire new customers and convert from existing service providers. Highlights included making acquisition deals with smaller existing companies in the sector to increase customer base in large chunks. Marketing new service features that spurred competition to match and improved standards in the local industry as a whole.
(Privately Held; Internet industry)
January 1996 — February 1999 (3 years 2 months)
Contracting to a number of New Zealand and International companies designing and producing web presences. Consulting with SMEs as to their business' requirements for Internet solutions, from e-commerce to brand marketing. Highlights included producing pioneering local web content efforts in partnership with several high profile magazines.
BA , Psychology and Philosophy , 1994 — 1998
Film, Media, Internet, Technology, Cuisine, Writing, Literature, Philanthropy, Cycling, Music, Travel, Professional Development
Conference speaker on Internet and Media topics
PM of NZ's winning team of Trans-tasman webdesign competition (Fullcodepress)
Organiser of Agile Barcamp conference
Internet Advertising Bureau (IAB) Member