Thomas Petty

Thomas W. Petty specializes in:

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Optimized online news releases
• Business blogs to generate qualified site traffic
• E-mail Marketing Tools and Campaigns
• Client Conversion Tools
• Web Site Analytics

WSI works with Google every day as well as other search engines to help businesses get their web sites promoted on the search engines.

WSI specializes in helping businesses understand exactly why their site is not showing up on the search engines. They start with WebScan® analysis report on clients’ web sites, and helps them understand what is preventing effective placement. This analysis includes competitor analysis to see what they're up against.

By using specialized tools, WSI provides research and analysis to find key phrases that are generating a lot of searches on the search engines, but that do not have a lot of competition. This helps get the client placed more easily for specific phrases people want.

In addition, WSI provides analytics software tools to help the client understand:

• Current web site traffic
• Traffic sources
• Key phrases that are being searched
• What is and is not being looked at on their web site
• What pages are converting their clients

Petty is an HFI Certified Usability Analyst(tm) through Human Factors International - only about one of 2000 worldwide.

Thomas Petty’s Specialties:

Search Engine Optimization (SEO), Search Engine Marketing (SEM), business blogging, optimized online news releases, E-mail Marketing, web analytics, web design, web usability

Thomas Petty’s Experience

Member, Board of Directors

American Red Cross

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

January 2008 — Present (1 year 7 months)

Have been responsible for a local community blood drive since December 2002. Was asked to be on the Board of Directors of the Northern California Blood Services Region, and was officially voted in June 2008. This group is responsible for providing blood products to northern California area hospitals.
Associate

Search Engine Academy

(Internet industry)

2008 — Present (1 year)

The Bay Area Search Engine Academy (http://www.bayareasearchengineacademy.org) provides basic, advanced and master level search engine optimization (SEO) training to business owners, Web specialists, SEO specialists and those looking for a new career. We teach classes in the San Francisco Bay Area, Sacramento.

The SEO landscape changes quickly and professionals have to keep up. We continually update our training material so it's always fresh and teaches the latest trends.

We keep the hands-on workshops small, so sign up before they fill up! Currently scheduled classes in:

San Ramon, CA (June 2009)
Santa Clara, CA (July 2009)
Sacramento, CA (coming soon!)
San Francisco, CA (coming soon!)
Certified Internet Consultant

WSI Internet Consulting & Education

(Privately Held; Internet industry)

July 2005 — Present (4 years 1 month)

The advertising rules of just a few years ago no longer work. Petty specializes in putting together a systematic approach to online marketing for businesses whose advertising has failed them. He is certified in Advanced Search Engine Marketing through the Search Engine Academy, as well as being an HFI Certified Usability Analyst(tm) through Human Factors International.

His passion is to generate traffic for businesses via online tools and converting them into paying customers.
Information Technology

Chevron Shipping Company

(Public Company; 10,001 or more employees; CVX; Oil & Energy industry)

January 2004 — March 2007 (3 years 3 months)

Supervisor if the Chevron Shipping IT Applications department, responsible for all software and applications in the home office and on the 27 company owned ships.
Information Technology

Chevron

(Public Company; 10,001 or more employees; CVX; Oil & Energy industry)

February 1986 — March 2007 (21 years 2 months)

I worked in various capacities at Chevron starting as a Lab Tech in Richmond, PC Support, Network Support, Programmer, Project Manager, Operations Manager, IT Department Supervisor. Companies worked at included Chevron Research & Technology (Richmond), CITC, Global Marketing, COPI (now CIEP), Oronite, Chevron Chemical, Silicon Valley Oil Company (SVOC), and Chevron Shipping.
Operations Manager

Chevron Products

(Public Company; 10,001 or more employees; CVX; Oil & Energy industry)

February 2001 — January 2004 (3 years)

Operations Manager for the external Chevron gas stations portal for all back office reporting systems. Responsible for infrastructure, network, servers, code release schedule, managing the code base.
IT Support

Silicon Valley Oil Company

(Privately Held; 51-200 employees; Oil & Energy industry)

January 1999 — February 2001 (2 years 2 months)

SVOC was a Chevron subsidiary. Was in charge of all internal computer systems for SVOC, including PC support, network, data center, and infrastructure servers (file, Exchange, etc.).

Thomas Petty’s Education

Search Engine Workshops

Advanced Search Engine Marketing Strategies , 2008 — 2008

www.searchengineworkshops.com
Search Engine Academy

Advanced Search Engine Marketing Strategies , 2007 — 2007
Human Factors International

Certified Usability Analyst , 2006 — 2006

http://www.humanfactors.com/training/cualist.asp#P
North Harris County Community College

AA , Science , 1980 — 1982

Additional Information

Thomas Petty’s Websites:

Thomas Petty’s Interests:

photography, handbells

Thomas Petty’s Groups:

Business Network International (BNI), Better Business Bureau, Ambassador at the Livermore Chamber of Commerce, Board of Directors for the Northern California American Red Cross Blood Services, Amigos de las Americas, AGEHR - American Guild of English Handbell Ringers