Thomas Shaffer

Current

• Sr. Vertical Search Manager - Retail at Microsoft

Past

• Senior Analyst at Microsoft
• Analyst at Microsoft
• Lead Search Marketing Analyst at Websourced; MarketSmartInteractive

• Personnel Administration Specialist at U.S. Army

see less...

1 more...

Education

• East Carolina University - College of Business
• East Carolina University

Recommended

17 people have recommended Thomas

Connections

138 connections

Industry

Online Media

Thomas Shaffer’s Summary

Thomas Shaffer’s Specialties:

paid search, ppc, online marketing, digital marketing, SEO, SEM, search engine optimization, search engine marketing, data analysis, client services, account management, portfolio management, industry research, market research, business development, people management, analytics, start up, product management, product manager, management

Thomas Shaffer’s Experience

• Sr. Vertical Search Manager - Retail

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  September 2007 — Present (1 year 3 months)

• Senior Analyst

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  September 2006 — September 2007 (1 year 1 month)

• Analyst

  Microsoft

  (Public Company; msft; Online Media industry)

  August 2005 — September 2006 (1 year 2 months)

• Lead Search Marketing Analyst

  Websourced; MarketSmartInteractive

  (Marketing and Advertising industry)

  August 2004 — August 2005 (1 year 1 month)

  Provided SEO/SEM solutions through technical and strategic initiatives. Day to day responsibilities included metatag creation, validating website compliance with current SEO standards such as url structure and source code verification. Was responsible for ensuring team analysts and business consultants provided top quality service in deliverables and client meetings. Provided mentorship to new employees and created solutions for high risk clients.
  
  Assisted the launch and establishment of the paid search program. One of three initial analysts responsible for creating the business plan and model for paid performance optimization and deliverables. Responsible for training analysts on paid search techniques, including account analysis, keyword expansion, bid suggestions, and problem resolution.
  
  As lead was responsible for overall team performance, providing technical expertise and solutions during client conflicts and establishing workload priorities.

• Personnel Administration Specialist

  U.S. Army

  (Military industry)

  August 1996 — August 1998 (2 years 1 month)

  Managed SIDPERS (standard installation/division personnel system) computer system for Armor Battalion. Led the transition to Y2K compliant PC based system, providing training, troubleshooting, and best practices for the new system. Responsible for maintaining military records for over 1200 soldiers, including financial records, awards, pay grades, soldier arrivals, departures, deployments and promotions. Worked directly with Battalion Sergeant Major to ensure timely and flawless field deployment for S1 and the entire Armor Battalion. Trained and developed all new soldiers working in the Personnel Administration Center.

Thomas Shaffer’s Education

• East Carolina University - College of Business

  MBA, 2002 — 2003

  Activities and Societies:

  Golden Key Honor Society, Graduate Business Association

• East Carolina University

  BA/BS, Economics, Communications, 2000 — 2001