
Regional Director of Marketing at CarDon & Associates, Inc
Bloomington, Indiana Area

Regional Director of Marketing at CarDon & Associates, Inc
Bloomington, Indiana Area
Over 20 years of agency and client-side experience in business-to-business and business-to-consumer consulting, one-to-one, multi-channel, experiential & lifestyle marketing, and multimedia communications.
Led marketing and sales support programs as the Director of Marketing for Fidelity Investments division; Fidelity Institutional Investments Services and Fidelity Employee Services Company, the largest financial services and mutual fund company in the United States. Prior to Fidelity, Tom was Director of Marketing Communications for SmartTime Software, now owned by Kronos, Inc., providing HR business process outsourcing solutions.
Active in the arts, and provided technical services and strategic advice to the Indiana Arts Commission, The Bloomington Area Arts Council, Arts United, and other Midwest regional arts partners. Currently, the acting marketing/PR Director and web developer for www.IndianaArts.org , a state-wide arts web portal. Was member of the Massachusetts Cultural Council, Massachusetts Museum of Fine Arts, the NEA, and The Smithsonian Institution.
Agency & client-side experience in business-to-business & business-to-consumer consulting, one-to-one, multi-channel, experiential & lifestyle marketing & multi-channel / multimedia communications, branding, art direction & graphic design, web application development & design, direct marketing, print-on-demand & variable data printing, copywriting, print advertising, tradeshow & event production, sales training, market research, presentations, workshops
(Medical Practice industry)
May 2009 — Present (3 months)
(Marketing and Advertising industry)
April 2003 — May 2009 (6 years 2 months)
Hume & Services provides full-service consulting, marketing, design, and web services for businesses and non-profit organizations. Each Hume & Services industry-focused division is supported by specialized teams of experts who deliver strategic and tactical support - tailored to your industry, customers, employees, investors, partners, and media contacts. Services
Multi-channel communications and advertising, Branding and corporate identity, Social & network marketing, Graphic design, web design, Hosting, e-commerce, SEM, SEO, Direct mail, PR, Employee benefits communications, Market research
(Marketing and Advertising industry)
January 2006 — May 2009 (3 years 5 months)
The Healthcare Marketing Service team provides affordable regional marketing, graphic design, advertising, direct mail, PR and web development for a wide range of healthcare providers.
We can help you conduct internal and external marketing assessments, develop and implement marketing plans, create and execute promotional programs, support your employee and customer communications, and evaluate your results. We can also help you create a wide range of low-cost, in-house marketing and communications tools and processes.
(Marketing and Advertising industry)
January 2006 — May 2009 (3 years 5 months)
An industry-focused division of Hume & Services, supporting the unique business requirements of the life science sector including life sciences, medtech, biotech, diagnostics, imaging, and pharmaceuticals. Affordable marketing, research, graphic design, advertising, direct mail, public/investor relations and web development for start-ups and established ventures in research & development, manufacturing, sales, and distribution. We help your business conduct initial market research, develop and implement marketing plans, create and execute promotional and PR programs, or support employee, investor and customer communications.
Communitions, Cinematography 1975 — 1977
Studied cinematography, communications and music at Antioch College under Tony Conrad, Karl Berger, Anthony Braxton, Richard Teitelbaum, and Frederic Rzewski. Performed in concert with the Creative Orchestra under the direction of Anthony Braxton, and in workshops with Frederic Rzewski’s Musica Electronica Viva. BTW, LinkedIn listed Antioch as a university - it was Antioch College - may it rest in peace.
Indiana Biomedical Entrepreneur Network (IBEN), Indiana Biocrossroads,Techpoint,Indiana Health Industry Forum,Inventure-SBDC