
Experienced Marketing and Product Manager, Online Entrepreneur
Lincoln, Nebraska Area

Experienced Marketing and Product Manager, Online Entrepreneur
Lincoln, Nebraska Area
Highly skilled professional with deep background in market development, product management and research. Excels in bringing together the worlds of engineering and end users into an understandable value proposition for the customer. Special strength in creating and implementing e-commerce and e-learning solutions. Areas of expertise include:
Strategic Market Planning -- Proven success designing and implementing market initiatives which enhance product brand recognition and expand market share. Able to execute a plan on time and on budget.
New Product Development -- Highly effective in leading new product development initiatives that are customer driven, fully researched and cost justified. Experience in working with international teams to create new product portfolios. High level of cultural awareness.
Presentation, Training, and Public Speaking Skills -- Excels at molding a message that can be easily grasped by the target audience. Has delivered training on new products and services to hundreds of end users in the US and abroad. Able to design and deliver powerful presentations that close the deal.
Process Creation -- Successful experience in creating internal processes to handle new and unusual business opportunities appropriately incorporating the newest technologies and methods.
Research and Analysis -- Skilled in gathering the pertinent data for a new market, technology, or trend and consolidating the information into an actionable strategy.
Extensive experience in print, B2B and online marketing. Strong public speaking skills. Strong training/teaching skills. Strong Internet skills, web master and more.
(Wholesale industry)
October 2008 — Present (1 year 2 months)
Responsible for marketing strategy and efforts for all JHC divisions. Webmaster and process creation for each division. Also manage the IT department that serves all JHC divisions.
Accomplishments
• Created and executed Phoenix plan to reorganize and reenergize the company through employee development, documenting processes, implementing efficiencies and more.
• Redesigned and released main company web site
• Driving top of mind awareness of the brand through
⁃ Local trade shows
⁃ Industry groups
⁃ Blogging
⁃ Promotional material
⁃ Online video presentations
⁃ Networking opportunities with industry groups
• Created and produced marketing / sales materials for 3 divisions
⁃ Line cards
⁃ Who we are, what we do presentations
⁃ Mission Statements
⁃ Sales plans
• Implemented weekly meeting with leadership from each division to discuss past week sales and issue and drive planning for upcoming week. This has increased sales in one division by nearly 6%. The ISD division is ahead of last year's sales by 8%.
• Implemented system to track out of stock or special items needed for stock
• Implemented first ever customer appreciation day which resulted in over 700 people visiting the HQ.
• Negotiated dealership for premier security product line to bolster offering of Integrated Systems Division.
• Created and implemented IT / Internet policy resulting in better control of resources and less lost time for company. Currently working on installation of new IT infrastructure and strategy
(Education Management industry)
April 2008 — Present (1 year 8 months)
The Conference consists of 13 states and one province of Canada. The members come together each year to share best practices on education.
See more at www.midwestmasoniceducation.com
(Privately Held; Myself Only; Internet industry)
March 2006 — Present (3 years 9 months)
Provider of low cost, high quality web sites, site hosting and marketing services both online and traditional
(Privately Held; 10,001 or more employees; Electrical/Electronic Manufacturing industry)
January 1994 — April 2008 (14 years 4 months)
Responsible for the commercialization of new products and all aspects of marketing the fire alarm product portfolio including detailed analysis of sales and financial metrics. Served as the primary liaison with corporate engineers to specify new products. Developed annual sales forecasts and budgets and executed corresponding operational plans.
(Privately Held; 10,001 or more employees; Electrical/Electronic Manufacturing industry)
January 1994 — August 2004 (10 years 8 months)
Responsible for new dealer acquisition and all aspects of dealer relations. Identified, negotiated, and managed OEM products in portfolio.
Developed and executed sales strategies for each
dealer program.
(Privately Held; 51-200 employees; Electrical/Electronic Manufacturing industry)
May 1991 — February 1994 (2 years 10 months)
Manage national distribution network.
Reorganized and restructured PFS division.
Developed and implemented all sales/marketing/pricing strategies
Compile annual budget and sales forecasts by product and area
Developed and maintained product line, customer support/training
Coordinated with OEM division and engineering department to forecast and develop new product lines.
(Public Company; 1-10 employees; Electrical/Electronic Manufacturing industry)
December 1989 — May 1991 (1 year 6 months)
Co-founder of company
Handled all sales / marketing, graphic electronic indicators
Created all catalog / sales information
Wrote, laid out and produced all product documentation
Handled all price quotes, customer service and information.
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
July 1989 — May 1991 (1 year 11 months)
Sold, organized and administered Red Cross Corporate Educational programs
Scheduled classroom instruction, instructors - backup instructor.
(Public Company; 51-200 employees; Electrical/Electronic Manufacturing industry)
March 1980 — July 1989 (9 years 5 months)
Product Engineer (3/89 - 7/89)
Manufacturing support - product line, including all microprocessor-based equipment, problem solving, troubleshooting
Product compliance - worked directly with regulatory agencies to achieve listing/approvals
Vendor qualification - engineering liaison to Quality Assurance
Customer training - installation, programming, troubleshooting
Product Compliance Engineer (4/84 - 3/89)
Responsible for all listing / approval agency compliance.
Worked with Manufacturing and Engineering departments to assure compliance with all applicable standards and codes
Instructor - in-house customer training school
Technical Services Engineer (3/80 - 4/84)
Customer, Manufacturing and Marketing support for Notifier product line
Considerable travel for field service, support and installation
Customer training, in-house and customer site
Extensive customer contact to assist in bidding, problem resolution and applications questions
(Public Company; 10,001 or more employees; HON; Electrical/Electronic Manufacturing industry)
January 1978 — March 1980 (2 years 3 months)
Designed computer based energy management systems, fire alarm systems and temperature control systems
Business Administration 1994 — 1996
Current GPA 4.0 / 4.0 50 hours completed
Microcomputer Applications Program 1993 — 1994
Current GPA 4.0 / 4.0 / 44 hours completed
AAS , Electronic Engineering Technology , 1976 — 1977
Graduate with Distinction
Public Speaking, Training, Philosophy, Marketing, Ham Radio, Web Site design, Product design and management
Member: ASIS, NFPA, AIA, CSI
Grand Orator; Grand Lodge of Nebraska AF&AM
Master of Tabula Rasa Lodge #332
Grand Lodge of Nebraska Education Committee
Life Member ARRL
Holder of 2 patents in Smoke Detector Technology
American Red Cross Instructor Excellence award