
Boosting engagement and brand loyalty by transforming employee and customer stories into "must-see-and-hear" media.
Hartford, Connecticut Area

Boosting engagement and brand loyalty by transforming employee and customer stories into "must-see-and-hear" media.
Hartford, Connecticut Area
"Call Tom. Then stand back and watch the magic."
"If you are trying to create a lasting impression, convey a common message, encapsulate information and learning and give it life, Tom Clifford is your guy!"
40+ more testimonials below.
My passion is producing believable media programs so customers and employees feel an emotional connection to a brand.
OBJECTIVE
Seeking a leadership role in an innovative and visionary organization where my abilities to plan, problem solve and communicate meaningful messages will produce for that organization, or other organizations, increased employee and customer engagement, retention, morale, productivity, and financial gain.
→ Are we a fit? Send a free InMail message to find out.
EXECUTIVE PROFILE
• 20+ year proven track record for creating communications that bring corporations more money, less expense and better employee performance
• Passionate about driving employee and customer loyalty to higher levels
• Conquered communication challenges for 125 national and international organizations
• Delivered results and greater visibility to Deloitte, American Diabetes Association, NYU Medical Center and The Epilepsy Foundation
• Engaged tens of thousands of stakeholders through believable “call to action” messages
• Transformed complex business ideas into believable, profitable presentations that attract new customers and top talent
SELECT ACCOMPLISHMENTS
• Produced Deloitte’s award-winning “Embracing Diversity” video. This program launched Deloitte’s national diversity initiative. Lauded by employees, senior management and consultants.
• Gained international recognition for the NYU Medical Epilepsy Medical Center by producing videos featuring Tiki Barber formerly of the NY Giants– receiving 60+ “four-to-five-star” ratings on YouTube.
• Motivated and inspired thousands of employees in a Fortune 500 organization to start managing their careers through a series of engaging podcasts.
• Thinks with vision & strategy
• Clearly communicates the complex
• Honors budgets & timelines
• Builds teams
• Innovates
• Manages projects
• Excels at social media
• Communicates ideas with meaning
• Keeps first things first
• 10 years experience in Corporate & Employee Communications
• Engaging presenter
• Fast Company "Expert Blogger"
• Experience in B2B/B2C
• Strong leadership, consultative skills
• Creative problem solver
• Published author
(Public Relations and Communications industry)
March 2009 — Present (9 months)
Seeking full-time or part-time employment with an organization in the Hartford, CT area.
TARGET AREAS:
• Corporate Communications (internal or employee communications)
• Marketing
• Learning / Training
• Shared Services
TARGET JOB DESCRIPTION
Position Focus:
Create believable, informative and inspiring media to help organizations recruit, engage and retain employees and customers.
Job Summary:
Responsible for the development, creation and execution of genuine employee and customer video and audio programs to help increase revenue, brand loyalty and trust. This includes leveraging real stories and messages from customers and employees to attract, motivate and engage new and existing employees and customers.
• Drives employee performance and retention through engagement by strengthening bonds of connection among employees.
• Creates a sense of recognition and belonging through internal on-line community frameworks and platforms.
Position is part of a larger team responsible for developing and implementing communications strategies in support of the company’s goals and objectives.
ADDITIONAL FOCUS:
• Transform complex business goals and ideas into engaging presentations and compelling video stories.
• Integrate videos into social media platforms to build communities of engagement; continually driving individual and team performance upwards.
→ To see if we're a fit, send a free InMail message to start a conversation.
ADDITIONAL STRENGTHS:
• Inspiring and engaging presenter demystifying blogging LinkedIn
• "Expert Blogger" for FastCompany.com
• Blogger: Listed on AdAge 150 Power List
• Co-Author: The Age of Conversation I & II & (upcoming) III
• Leadership
• Organizational
• Multi-Tasking
• Teaching & Presenting
• Communication
• Planning
• Conceptualization
• Listening
(Privately Held; Publishing industry)
June 2008 — Present (1 year 6 months)
"Let's See That Again!" is my column that inspires and helps people in organizations to breathe life into their corporate videos.
http://www.fastcompany.com/blog/thomas-clifford/lets-see-again-breathing-life-your-companys-video
(Privately Held; Media Production industry)
June 2007 — March 2009 (1 year 10 months)
Produced/directed corporate video messages which included project management/logistics, creative vision, client liaison, team management and budget management.
Collaborated with major corporate and nonprofit clients in diverse industries to plan, develop and deliver engaging, compelling video solutions that authentically communicate the organization’s message to target audiences while strengthening brand recognition.
Developed story ideas, directed scenes, conducted interviews, and supervised editing sessions.
Prepared budgets, proposals and production schedules. Hired key personnel and managed all aspects of the creative process from initial concept through production and post-production stages of multiple, concurrent projects.
Worked with marketing, PR and communications managers, advertising agencies, creative directors, Board members, publishers and e-learning professionals.
• Conceptualized, produced and directed distinctive, unique and compelling videos for corporate and nonprofit clients. Created approximately 150 corporate image video programs during tenure.
• Streamlined entire video production process by pioneering the proprietary 7-Step System, a roadmap for organizing video production that maximizes efficiency/time while saving clients thousands of dollars.
Positioned and branded Moving Pictures as a leading video production firm in business videos through my unique approach to filmmaking and capturing messages that resonate with target audiences.
Educated and made clients feel comfortable, informed and included throughout the entire video process.
Won two Davey Awards for the American Diabetes Association.
Produced and directed over 20 short marketing and branding videos for Fortune 500's to non-profits on a variety of subjects:
Brand awareness
Non-profit fund-raising
Leadership profiles
e-Learning
Sales generation
Corporate-image
Employee Communications
Medical education
Scholastic / educational products
(Motion Pictures and Film industry)
2008 — 2008 (less than a year)
This is my second contribution to the sequel, The Age of Conversation.
I authored a manifesto entitled, "It's That Simple: How smart people in smart companies use real video stories to create real emotional connections."
(Public Company; Newspapers industry)
July 2007 — 2007 (less than a year)
My article "Let's See That Again!" for The Age of Conversation book, is a simple formula to create remarkable conversations from your remarkable corporate video.
The Age of Conversation will certainly be remembered as a ground-breaking book in the publishing world.
Inspired by Drew McLellan and Gavin Heaton, over 100 writers, creatives, innovators and thought leaders each wrote a short article on the art of conversation in light of the new media landscape in front of us.
(Management Consulting industry)
March 2006 — May 2007 (1 year 3 months)
Corporate Video Filmmaker.
Produced and directed recruiting mini-documentary for Fortune 100. Used to decrease high turn-over in large call centers nationwide.
Produced and directed two, multi-award-winning films for The Epilepsy Foundation. Promoted nationally in public schools and through social media sites to raise awareness about epilepsy and dispel common myths surrounding the medical condition.
Co-Creator and Story Producer for Spiral Story, a corporate communication platform to inspire, educate and motivate employees to own their careers.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2005 — March 2006 (9 months)
Corporate-image Video Producer & Director.
(Privately Held; Media Production industry)
July 1996 — June 2005 (9 years )
Grew the corporate video business from 5% -10% each year.
Responsible for $2.2 million in video productions for 128 corporate-image video programs used to:
• Recruit volunteers
• Generate sales leads
• Inspire & empower employees
• Share corporate culture & values
• Orientate new hires
• Educate consumers to new concepts
• Raise money
• Build community involvement
Specialized in innovating, eye-catching and compelling documentaries for Fortune 500 companies as well as local non-profits.
Generated tremendous word-of-mouth advertising through quality of work and friendly, personal approach to work.
Produced and directed in many formats: DVD, CD-ROM, Flash, web-based files.
(Fine Art industry)
April 1994 — July 1996 (2 years 4 months)
Co-produced "The Men Who Brought the Dawn" and "Enola Gay."
"The Men Who Brought the Dawn" was a one-hour, world-wide documentary featuring the surviving airmen who dropped the two atomic bombs on Japan.
"Enola Gay" is a shorter version of "The Men Who Brought the Dawn" and was created specifically for the Smithsonian Institution's 50th Anniversay commemorating the end of WWII.
Both films are now a part of the Smithsonian Institution's permanent archive library collection.
(Public Company; TRV; Insurance industry)
July 1984 — April 1994 (9 years 10 months)
--Senior Video Producer & Director for eight years.
--Responsible for yearly budgets.
--Produced hundreds of films for internal and external communications.
--Pioneered employee communications through innovative filmmaking styles.
--Generated income for Managed Care Department by creating modular videos for re-sale to The Travelers customers.
--Received numerous national and international filmmaking awards testifying to high quality of production work.
--Created videos for The NFL Hall of Fame, AFC Chanpionship half-time, directed an anti-drug commercial aired on MTV, VH1, TNN, and many more networks.
B.A. , Communications, Television , 1977 — 1980
I thrived on studying "Communications" in its various formats; journalism, television, music theory, film theory, parables and mass communications.
A.S , Television , 1975 — 1977
1972 — 1975
1971 — 1972
Speaking to groups about using videos to communicate and resonate to target audiences, teaching LInkedIn workshops, organizational storytelling, social media, blogging, personal branding, quantum physics, documentaries, mythology, creativity
1. Media Communications Association, International
2. Connecticut Technology Council
3. Advisory Board: Broadcast Communications, Middlesex Community College
Winner "Best Use of Blogs." 2009 eTechnology Summit Strateg-e Awards.
1996 ITVA/Connecticut Vision Awards: Silver. Co-produced "The Men Who Brought the Dawn;" worldwide documentary featuring the airmen who flew the atomic missions to Japan. Now part of the Smithsonian permanent archive collection.
2008: Client: American Diabetes Association. The International Davey Awards.
2007: Telly Award and Ad Club of Connecticut Award for "Take Charge of the Facts." Produced and directed for the Epilepsy Foundation.
2007: Two Telly Awards for "Out of the Shadows." Produced and directed a mini-documentary featuring four teens with epilepsy.
"Embracing Diversity" for Deloitte.
• A Platinum "Best of Show" from The Aurora Awards
• Gold Awards were presented at the 50th Annual Advertising Club of Connecticut Awards Show. 2004 Media Communications Association International.
• 2004 Silver Telly Award.
2004 The Advertising Club of Connecticut:
Honeywell
Hubbell, Inc.
Deloitte