Senior Consultant at EDGE Consultants
Stockholm Area, Sweden
Senior Consultant at EDGE Consultants
Stockholm Area, Sweden
Marketing professional with broad and international experience from various FMCG and B2B industries.
Developing market leaders through customer-driven strategies, implementation and talents.
Providing competence, methodology, tools, work capacity and sparring within and across:
* Strategic Platform
* Communication Efficiency
* Innovation Capability
* Implementation Effectiveness
* Online Challenges
Market analysis
Customer/consumer understanding/insight
Market segmentation
Market strategy
Innovation strategy
Communication strategy
Innovation process
Idea generation and idea bank
Concept development
Project management and project portfolio
Business cases
Brand building; brand architecture and brand positioning
Communication development
Design development
Web research & monitoring
Web analytics
Online strategy
Online recruitment
(Management Consulting industry)
October 2005 — Present (4 years 2 months)
Developing market leaders through customer-driven strategies, implementation and talents.
Providing competence, methodology, tools, work capacity and sparring within and across:
* Strategic Platform
* Communication Efficiency
* Innovation Capability
* Implementation Effectiveness
* Online Challenges
(Public Company; 10,001 or more employees; ORK; Consumer Goods industry)
May 2003 — September 2005 (2 years 5 months)
Responsible for Nordic marketing initiatives within the sauces category (ketchup, dressings etc.) including over-all strategies and business development (harmonisation of assortment etc.).
(Public Company; 10,001 or more employees; ORK; Consumer Goods industry)
October 2000 — April 2003 (2 years 7 months)
Managing European marketing projects within the sauces category (ketchup, dressings etc.). Project member responsible for market and sales evalatuion in several M&A projects.
Based in Vienne, Austria, from January 2001 to June 2002 with focus on the CEE markets.
(Public Company; 10,001 or more employees; ORK; Food Production industry)
December 1999 — September 2000 (10 months)
Responsible for planning and implementation of marketing activities. Developing new routines and systems in the market department for targeting the market and using internal resources more effectively.
(Public Company; 10,001 or more employees; ORK; Food Production industry)
November 1998 — November 1999 (1 year 1 month)
Responsible for accounting, reporting, currency risk management, budgeting etc. Streamlining and automating function by implementing new IT tools and work processes.
(Public Company; 10,001 or more employees; ORK; Food Production industry)
October 1997 — October 1998 (1 year 1 month)
Developing OLAP tools for sales and purchasing analysis. Project member responsible for financial evaluation in major M&A project.
(Public Company; 10,001 or more employees; ORK; Consumer Goods industry)
August 1995 — October 1998 (3 years 3 months)
On-the-job training in three different Orkla companies (Borregaard, Stabburet and Idun Industri) combined with various management development courses.
(Public Company; 10,001 or more employees; ORK; Consumer Goods industry)
September 1996 — September 1997 (1 year 1 month)
Marketing of deepfrozen pizzas. Responsible for re-launch, line extension and new communication on the Big One pizza brand.
(Public Company; 10,001 or more employees; ORK; Chemicals industry)
August 1995 — August 1996 (1 year 1 month)
Controlling in business unit (caustic soda production) and several large investment projects including building a new plant (caustic soda). Participated in project team for new plant (project management, negotiations with suppliers etc.). Responsible for developing business unit strategy plan.
Market Research, Market Segmentation, Positioning, Branding, Advertising, Business Strategy 2002 — 2003
Strategy, Market Segmentation, Positioning, Innovation, Relation-building, Negotiations, Logistics 1999 — 2000
Siviløkonom (Bachelor of Commerce) , Business Administration, Corporate Strategy, Project Management , 1991 — 1995
Part-time assignment as IT lecturer
Bachelor of Commerce , Business Administration, Corporate Strategy, Project Management , 1991 — 1995