Digital Media Consultant with Background in Broadcast Advertising
Greater Detroit Area
Digital Media Consultant with Background in Broadcast Advertising
Greater Detroit Area
Past year has been devoted to studying the business of internet television - everything from technology & cost analyses, to assessing viewership trends & activity; have put in considerable effort around industry and new business unit development, advertising initiatives, misc internal operations processes, and helping to develop various sales tools & programs. Also have researched business models and technology advancements as they relate to MSOs and IPTV providers
Previous 6 years devoted to television post production processes- 6 months in broadcast distribution, 3 months in engineering, 5+ years in visual effects; also have been working with the internet since 1998, including streaming video (1998) & flash (1998); technical and creative web design+project management since 2000 in both B2B and small business environments
Technical and creative achievements ranging from invitations to the Sony Institute of Technology (San Jose, CA) to handling promotions and design for nation-wide events featuring Moby, David Bowie, Outkast, Sasha+Digweed, Bad Religion and others
Business: Competitive research & analysis, business plan development, revenue & pricing models, statistical research & analysis, forecasting, partnership strategies, product mgmt
VFX: Flame/Inferno, Combustion, Particle Illusion, Compositing, Keying, Rotoscoping, 2D+3D Tracking, Design, Motion Graphics
Web: Photoshop/Illustrator/ImageReady, Flash, AS2, HTML/XML, CSS 2, JS, PHP/ASP, mySQL/SQL, SEO, Usability, Branding/Re-Branding
(Privately Held; Internet industry)
January 2008 — April 2009 (1 year 4 months)
Joined move as a Business Analyst for Advanced Development & Research, focusing on business and statistical analysis for variety of projects.
Area of Responsibility & Focus: Support the organization by offering and managing detailed analysis related to potential opportunities & threats, assessing various trends within the industry, understanding consumer habits, and exploring various impacts of changes in advertising, content & technology
Later moved in Product Management role for Deep Caching and Reporting/Analytics, providing business plan development, viability analysis and product roll out plans
Most recently began to focus on Industry Development + Partnerships for both new and existing business units, incl. IPTV
(Partnership; 1-10 employees; Marketing and Advertising industry)
2000 — January 2008 (8 years)
Started in 2000, the company began as online entertainment promotions company with 8 key members. Helped define company strategies and seek out potential clients; create proposals; work with clients to define online promotional needs and manage client development services; handle all web design work (HTML/Flash), as well as all internal marketing and promotional material; National clients include Clear Channel/SFX, Ticketmaster and MCT/Bold Management
In 2005 the company disbanded and the entity is now used as a means though which various consulting and freelance services are offered.
(Privately Held; Broadcast Media industry)
August 2001 — January 2008 (6 years 6 months)
(Ringside Creative previously GTN, Inc)
Flame/Inferno operator on variety of regional and national commercial spots for Ford, General Motors, Chrysler, Volkswagen, Mazda, US Cellular and Michelin; performed supervised/unsupervised visual effects work including green screen composites, fixes, rig removals, 3D composites, and logo/type treatments in both SD and HD; clients include Team Detroit (JWT/YR), BBDO, Campbell-Ewald, Leo Burnett, Crispin Porter+Bogusky, and Doner
Engineering Intern (2002): Assisted engineering department in providing technical support to entire organization; handled PO requests on a daily basis; instrumental in year-end equipment audit
Duplication Intern (2001-2002): Perform various duplication, encoding/transcoding and videotape library services
(Privately Held; 51-200 employees; Internet industry)
2000 — 2001 (1 year)
Fulfill update requests for multiple Ford B2B websites (FDealer, QCDealer, LMDealer); Accommodate client technical needs by working with developers and coordinating ColdFusion development efforts spread across New York, Los Angeles and Detroit offices
(Internet industry)
2000 — 2001 (1 year)
Create interactive flash movies for General Motors' various online technical training websites
(Media Production industry)
1999 — 2000 (1 year)
Assist project producer and editor in digitizing/logging tapes and handling Avid media management duties (Freelance)
(Broadcast Media industry)
1998 — 2000 (2 years)
(Freelance)
(Public Company; Broadcast Media industry)
1998 — 2000 (2 years)
(Broadcast Media industry)
1999 — 1999 (less than a year)
(Freelance)
BBA Finance , 2008
1997 — 1998
- Advanced Equipment Troubleshooting Course ('97)
- Mastering Digital Technology Course ('98)
Broadcast Television (Summer Program) 1997 — 1997
- Advanced Television Production: Multi-Camera
- Advanced Television Production: Field Production + Editing
- Advanced Television Production: Computer Related Production
rock climbing, snowboarding, mountain biking, fashion+architecture+interiors, music, movies, art
Silver Caddy Award: Hackapalooza Live Event (Group Award)
- Created animated graphics for event and DVD