joel serino

joel serino

creative visionary / strategist

Tampa/St. Petersburg, Florida Area

Current
  • web artist / architect / xd strategist at Asurion
  • chef / xd strategist at Asurion
  • sr. analyst / interaction designer / architect at Asurion
Past
  • co-founder / creator at point blank design group
  • designer / developer at webs the limit
  • designer / sales consultant at pan ventures
Education
  • International Academy of Design
Connections
96 connections
Industry
Internet
Websites

joel serino’s Summary

I have always been a unique thinker, and one who blends experience, creativity, & intellectual dexterity to bring fresh, new insight into anything I do...especially my own life.

Right now I am working hard to maintain a strong balance between knowing & learning...stillness & creating...and the everlasting, intertwined loop between each of them. Life is taking me somewhere different, and I am happily on the path.

i am a symphonic creator & lover of the story of life.
i love reading, writing, photography, design, & music.
i like openness, food, and hats (i wear many).

Most of all, I am proud to be husband to my wife, Summer, and father to my daughter, Lily.

joel serino’s Specialties:

keeping things real, creativity, strategy, informed design, ideation, open source strategies, identity crisis, researching, analyzing, instigating, inspiring, motivating, writing, wood working, office space rearrangement, and mad skills in the kitchen...


joel serino’s Experience

  • web artist / architect / xd strategist

    Asurion

    (Privately Held; 1001-5000 employees; Insurance industry)

    July 2008Present (6 months)

    not so long ago a small group of misfits joined for a common goal..to find a faster, simpler way to develop quality software. to prove it, we're off building a number of new web applications and plan to deliver a roadmap for 'reduction by simplification', and most possibly sharing it with the world (opening its source).

    amazon, rest, ruby, camping, merb, jquery, xhtml, redmine, adobe creative, linux, and a family of macs will be coming along to help. check back soon....

  • chef / xd strategist

    Asurion

    (Privately Held; 1001-5000 employees; Insurance industry)

    December 2007Present (1 year 1 month)

    An internal startup group focused on technology implementation, eXperience & interaction design, white label strategies, B2B 2.0, advanced web delivery (VPS, EC2/ES3), user api platform (ajax/jaxer/php), widget construction & delivery platform, business agility through end user computing, rapid application development (rad) program development, web design & content management, & product development/strategy.

    Some things we design, prototype, & architect with:
    anything adobe (blaze, flex, air, as3, & creative), extjs, mootools, jquery, jaxer, php frameworks (zend, cake, agave, code ignitor), aptana, css3, ubuntu, redhat, apt-get, openvz, xenserver, esx, amazon ec2 & s3, mediawiki, dekiwiki, twiki, pbwiki, wetpaint, sharepoint, radiant, frog, drupal, joomla, wordpress (mu), livejournal, editgrid, frevvo, wufoo, google apps, google appliances, android, lamp, wamp, xamp, mamp, more lamp, macs, mobile devices, and IE6 (our favorite!)...

    Anything open source or just plain useful.

  • sr. analyst / interaction designer / architect

    Asurion

    (Privately Held; 1001-5000 employees; Insurance industry)

    August 2005Present (3 years 5 months)

    product planning & design, www.phoneclaim.com:
    I have worn many hats, sorta like a mad hatter; from growth & optimization road-mapping, to UI design, to product strategy, to development management, to product architecture, to product definition; & community building & the concept of community-driven product mgmt (open source culture) for the web channel. resident web evangelist and sr. adux designer

    business analysis & architecture, Asurion IT...
    sr. business analyst involved in application definition & user experience design [ADUX] for the Web channel [and IVR before that]. i have typically helped support & contribute to the definition of standards & processes for technology SDLC, through the many cycles of change. i was also a practitioner of MSFv4Agile & iRise application simulation methodologies.

  • founder / creator

    intens philanthropy

    (Non-Profit; 1-10 employees; Philanthropy industry)

    August 2005November 2006 (1 year 4 months)

    During the Katrina aftermath i activated a housing connection network. We collected information from people who were willing to give up their homes, living spaces, boats, RVs, community centers, and more to the many displaced folks of hurricane Katrina. We collaborated with others like us to create tools that helped displaced people from the storm find places to live, near jobs and schools for their families, and safety from being left or forgotten. We worked hard and had fun. If we worked together, contact me.

    information architecture: (design/develop custom workflow app, ui/human interface design, create data warehouse & syndication, created volunteer mgmt tool, content mgmt, )

    the fun stuff: (pr, pr, pr, crisis mgmt, donor mgmt, volunteer team deployment & ambassadorship, fund raising, working with and helping amazing people i will never forget)

  • sr business analyst

    comcast corporation

    (Public Company; 10,001 or more employees; CMCSA; Telecommunications industry)

    January 2002June 2005 (3 years 6 months)

    as an active member of the comcast CRM continuous improvement initiative [pmt] - responsible for the design & direction of comcast's enterprise CRM initiative (comtrac) - i helped generate ideas, gathered & wrote requirements, dabbled in human interaction design, and helped coordinate and promote community-driven feature building.

    more close to home, i performed constant processes analysis for the purpose of re-engineering and improvement of business operations, and either led or assisted in the discovery of new technology which supported the efforts.

    i passionately supported the improvement of business & human performance by conceptualizing, building, and providing leadership the tools and metrics to make proactive changes (BI [cube] modeling & analysis). I did quite a bit of designing & developing or consulting on web-based software applications, from content mgmt to business process automation to business intelligence and just about everything in between.

  • creator

    intens

    (Privately Held; 1-10 employees; Internet industry)

    November 2001January 2003 (1 year 3 months)

    open-source R&D startup with proprietary service model for the non-profit sector; devoted to defining online technology delivery and services, including secure online donation processing, online community building, knowledge management solutions, image management services, and others; in-depth research & analysis that resulted in a suite of tools and services specifically tailored to the needs and expectations of the non-profit sector; consulted on and co-developed the open-source technology framework for software/service delivery, [web] ui architect

  • co-founder / creator

    point blank design group

    (Privately Held; 11-50 employees; Internet industry)

    August 1999November 2002 (3 years 4 months)

    develop and manage strategic goals, define business, marketing, and action plans, co-founded eBusiness group, managed strategic alliances, founded development multi-sourcing model and organized cross-aligned distributed development teams (portal technology, enterprise content management, and conceptual web-based applications), open source platform development, developed user interface and marketing design concepts (digital art) for a broad range of client industries

  • designer / developer

    webs the limit

    (Privately Held; 11-50 employees; Internet industry)

    January 2001August 2001 (8 months)

    market research to target broader local market share and develop national objectives and visibility, develop, engineer, and manage national sales accounts, developed working models/demos both online and offline use for current and potential clients, web application development (PHP, ColdFusion, ASP, JSP), user interface design (Flash, DHTML), and marketing design concepts (digital art) for a broad range of clients, web service delivery (farm, config, staging, etc)

  • designer / sales consultant

    pan ventures

    (Design industry)

    January 2000August 2000 (8 months)

    Design consulting startup-Mediated incoming accounts with sales manager to create a smooth and managed work environment.

    Created opportunity by exposure:
    • Interactive development, brand identity, marketing program creation
    • Developed/managed alliances
    • Co-developed strategic business goals and objectives
    • Provided design services (brand / identity)


joel serino’s Education

  • International Academy of Design

    Digital Art, Web Design Theorem 19992001


Additional Information

joel serino’s Websites:

joel serino’s Interests:

family & friends, being a responsible human, finding the flow, MUSIC, photography, learning & the quest for knowledge, books & reading, independent media, backpacking/camping/hiking, nature, wildlife, & the environment, spiral dynamics, philosophy, social networking, organic [local] food, math, technology & gadgets, visual design, integral thinking, grassroots anything, being a traveler and an explorer, working from home

joel serino’s Groups:

IEEE Computer Society, Federation of Internet Solution Providers, National Association of Photoshop Professionals, American Civil Liberties Union, The Sierra Club, Union of Concerned Scientists, National Resource Defense Council, mycatalyze

  •    Earlystage.com Entrepreneurs
  •    TechSoup NetSquared
  •    KIVA
  •    World Wildlife Fund
  •    On Startups - The Community For Entrepreneurs
  •    Obama for America
  •    Catalyze Community
  •    TakingITGlobal
  •    Web Standards Design + Development
  •    RoR (Ruby on Rails) Open Source Network
  •    BarCamp Nashville

joel serino’s Honors:

misc. design awards:
_web smarty featured award, 2004
_bob staake cool site, 2003
_golden web award, 2002-2003
_golden web award, 2003-2004
_cyberiapc, 2002
_cyberiapc, 2003
_designfirms web award, 2005
_united states web award, 2004
_canadian web award, 2004


joel serino’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • getting back in touch

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