joel serino

Current

• CCO at Invisible Sun Media

Past

• web artist / architect / experience strategist at Asurion
• chef / xd strategist at Asurion
• sr. analyst / interaction designer / architect at Asurion

• founder / creator at intens philanthropy
• sr business analyst at comcast corporation
• creator at intens
• co-founder / creator at point blank design group
• designer / developer at webs the limit
• designer / sales consultant at pan ventures

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Education

• International Academy of Design

Recommended

7 people have recommended joel

Connections

122 connections

Industry

Internet

Websites

• My Company
• My Portfolio
• Twitter

joel serino’s Summary

Here to: Make positive change in the world while working hard, playing hard & always making more time for the family than anything else.

By far a unique thinker, an accidental technologist, a purposeful designer, a symphonic creator & a true lover of the story of life.

I am a creator & empathizer, pattern recognizer & meaning maker. Part designer, part writer, part technologist, and wholly-brained conceptual thinker. Obsessed with story telling. Thinks a lot.

I am a creative with over 10 years of diverse experience in interaction, web, print, and software design with a tendency toward early stage ideas.

My daily work consists of helping others to see a problem in a different way, creating exceptional experiences, and using story to innovate, inspire, and engage.

I am passionate about openness, good food & cool hats (I wear many).

joel serino’s Specialties:

Creating, researching, analyzing, instigating, inspiring, motivating, writing, empowering, wood working, office space rearrangement, culinary alchemy, and creativity as a spiritual practice.

joel serino’s Experience

• CCO

  Invisible Sun Media

  (Online Media industry)

  June 2009 — Present (2 months)

• web artist / architect / experience strategist

  Asurion

  (Privately Held; Insurance industry)

  July 2008 — June 2009 (1 year)

  not so resident "cool new thing" evangelizer, experience masseur, out of box tinker robot, creative juice machine, straight to the strings copy writer, interactive strategist, and resident web ninja. I create what people use...products, tools, methods, patterns, trinkets, web apps, work flows, visual enticement, pretty little things, graphics, chatter, messages, fun, laughter & imagination...aka awesome experiences.
  
  in the sink: adobe creative, adobe flex, amazon, rest, ruby, rails, jquery, html, css, linux, ingenuity, google, http, the www, you, and a family of macs.

• chef / xd strategist

  Asurion

  (Privately Held; Insurance industry)

  December 2007 — June 2009 (1 year 7 months)

  An internal startup group focused on technology implementation, eXperience & interaction design, white label strategies, B2B 2.0, advanced web delivery (VPS, EC2/ES3), user api platform (ajax/jaxer/php), widget construction & delivery platform, business agility through end user computing, rapid application development (rad) program development, web design & content management, & product development/strategy.
  
  Some things we design, prototype, & architect with:
  anything adobe (blaze, flex, air, as3, & creative), extjs, mootools, jquery, jaxer, php frameworks (zend, cake, agave, code ignitor), aptana, css3, ubuntu, redhat, apt-get, openvz, xenserver, esx, amazon ec2 & s3, mediawiki, dekiwiki, twiki, pbwiki, wetpaint, sharepoint, radiant, frog, drupal, joomla, wordpress (mu), livejournal, editgrid, frevvo, wufoo, google apps, google appliances, android, lamp, wamp, xamp, mamp, more lamp, macs, mobile devices, and IE6 (our favorite!)...
  
  Anything open source or just plain useful.

• sr. analyst / interaction designer / architect

  Asurion

  (Privately Held; Insurance industry)

  August 2005 — June 2009 (3 years 11 months)

  product planning & design, www.phoneclaim.com:
  I have worn many hats, sorta like a mad hatter; from growth & optimization road-mapping, to UI design, to product strategy, to development management, to product architecture, to product definition; & community building & the concept of community-driven product mgmt (open source culture) for the web channel. resident web evangelist and sr. adux designer
  
  business analysis & architecture, Asurion IT...
  sr. business analyst involved in application definition & user experience design [ADUX] for the Web channel [and IVR before that]. i have typically helped support & contribute to the definition of standards & processes for technology SDLC, through the many cycles of change. i was also a practitioner of MSFv4Agile & iRise application simulation methodologies.

• founder / creator

  intens philanthropy

  (Non-Profit; 1-10 employees; Philanthropy industry)

  August 2005 — November 2006 (1 year 4 months)

  During the Katrina aftermath i activated a housing connection network. We collected information from people who were willing to give up their homes, living spaces, boats, RVs, community centers, and more to the many displaced folks of hurricane Katrina. We collaborated with others like us to create tools that helped displaced people from the storm find places to live, near jobs and schools for their families, and safety from being left or forgotten. We worked hard and had fun. If we worked together, contact me.
  
  information architecture: (design/develop custom workflow app, ui/human interface design, create data warehouse & syndication, created volunteer mgmt tool, content mgmt, )
  
  the fun stuff: (pr, pr, pr, crisis mgmt, donor mgmt, volunteer team deployment & ambassadorship, fund raising, working with and helping amazing people i will never forget)

• sr business analyst

  comcast corporation

  (Public Company; CMCSA; Broadcast Media industry)

  January 2002 — June 2005 (3 years 6 months)

  as an active member of the comcast CRM continuous improvement initiative [pmt] - responsible for the design & direction of comcast's enterprise CRM initiative (comtrac) - i helped generate ideas, gathered & wrote requirements, dabbled in human interaction design, and helped coordinate and promote community-driven feature building.
  
  more close to home, i performed constant processes analysis for the purpose of re-engineering and improvement of business operations, and either led or assisted in the discovery of new technology which supported the efforts.
  
  i also supported the improvement of business & human performance by conceptualizing, building, and providing leadership the tools and metrics to make proactive changes (BI [cube] modeling & analysis). I did quite a bit of designing & developing or consulting on web-based software applications, from content mgmt to business process automation to business intelligence and just about everything in between. also served as design & campaign consultant for company-wide initiatives

• creator

  intens

  (Privately Held; 1-10 employees; Internet industry)

  November 2001 — January 2003 (1 year 3 months)

  open-source R&D startup with proprietary service model for the non-profit sector; devoted to defining online technology delivery and services, including secure online donation processing, online community building, knowledge management solutions, image management services, and others; in-depth research & analysis that resulted in a suite of tools and services specifically tailored to the needs and expectations of the non-profit sector; consulted on and co-developed the open-source technology framework for software/service delivery, [web] ui architect

• co-founder / creator

  point blank design group

  (Privately Held; 11-50 employees; Internet industry)

  August 1999 — November 2002 (3 years 4 months)

  develop and manage strategic goals, define business, marketing, and action plans, co-founded eBusiness group, managed strategic alliances, founded development multi-sourcing model and organized cross-aligned distributed development teams (portal technology, enterprise content management, and conceptual web-based applications), open source platform development, developed user interface and marketing design concepts (digital art) for a broad range of client industries

• designer / developer

  webs the limit

  (Internet industry)

  January 2001 — August 2001 (8 months)

  conducted market research to target broader local market share and develop national footprint and to develop, engineer, and manage national sales accounts. developed working models/demos both online and offline use for current and potential clients. lots of web application development (PHP, ColdFusion, ASP, JSP), user interface design (Flash, DHTML), and marketing design concepts (digital art) for broad range of clients. web service delivery (farm, config, staging, etc).

• designer / sales consultant

  pan ventures

  (Design industry)

  January 2000 — August 2000 (8 months)

  Design consulting startup-Mediated incoming accounts with sales manager to create a smooth and managed work environment.
  
  Created opportunity by exposure:
  • Interactive development, brand identity, marketing program creation
  • Developed/managed alliances
  • Co-developed strategic business goals and objectives
  • Provided design services (brand / identity)

joel serino’s Education

• International Academy of Design

  Digital Art, Web Design Theorem 1999 — 2001

Additional Information

joel serino’s Websites:

• My Company
• My Portfolio
• Twitter

joel serino’s Interests:

family & friends, being a responsible human, finding the flow, MUSIC, photography, learning & the quest for knowledge, books & reading, independent media, backpacking/camping/hiking, nature, wildlife, & the environment, spiral dynamics, philosophy, social networking, organic [local] food, math, technology & gadgets, visual design, integral thinking, grassroots anything, being a traveler and an explorer, working from home

joel serino’s Groups:

IEEE Computer Society, Federation of Internet Solution Providers, National Association of Photoshop Professionals, American Civil Liberties Union, The Sierra Club, Union of Concerned Scientists, National Resource Defense Council, mycatalyze

•    Earlystage.com Entrepreneurs
•    NetSquared
•    KIVA
•    World Wildlife Fund
•    On Startups - The Community For Entrepreneurs
•    Obama for America
•    Interaction Design Association
•    TakingITGlobal
•    Behance Creatives
•    Web Standards Design + Development
•    RoR (Ruby on Rails) Open Source Network
•    TED: Ideas Worth Spreading

joel serino’s Honors:

misc. design awards:
_web smarty featured award, 2004
_bob staake cool site, 2003
_golden web award, 2002-2003
_golden web award, 2003-2004
_cyberiapc, 2002
_cyberiapc, 2003
_designfirms web award, 2005
_united states web award, 2004
_canadian web award, 2004

joel serino’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch