Digital Marketing Director @ Catalyst Direct.
Rochester, New York Area
- Current
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- Director, Digital Marketing at Catalyst Direct
- President/CEO at BetterCoffee.com
- Past
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- Chief Executive Officer at Auragen Communications Inc.
- Senior Vice President, Client Relations at Auragen Communications, Inc.
- Education
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- University of Rochester - William E. Simon Graduate School of Business Administration
- University of Rochester
- University of Rochester
- Deerfield Academy
- Recommended
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- Industry
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David Thiel’s Summary
My work is in the development of brand focused web experiences which convert: leading directly to increased sales or reduced costs for our clients. My personal experience is in consumer retail brands in particular, and I've had the pleasure of working with many of the nation's leading brands on many projects.
I pride myself on basing Internet strategy on the ultimate business goals of my clients -- not on generally meaningless targets like "more traffic" or "a reason for customers to return to the site." Every engagement begins with the development of a deep and abiding understanding of the client's business and economic model.
I pay particular attention to the integration of online and offline marketing campaigns to provide a truly "narrowcast" brand experience for customers and consumers. In Catalyst Direct parlance, we call this concept "Direct Marketing 2.0".
By embracing consumers' increasing control over the flow of marketing messages, DM 2.0 leverages consumer behavior, context, and personal preference to provide more effective offers, stronger conversion, and more intimate relationships between brands and individual customers.
David Thiel’s Specialties:
Experiential branding, online retailing, strategic business planning and consulting, analysis of new products/categories and startup operations, service organization operations management, creative and technical writing, information architecture/design, consultative selling.
David Thiel’s Experience
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Director, Digital Marketing
Catalyst Direct
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2007 — Present (7 months)
Catalyst Direct is a vertically integrated direct marketing agency specializing in developing knowledge-based solutions for our clients. We work with clients to acquire, retain and develop long-term relationships with their customers, and in doing so, focus on maximizing customer value. We offer all the following disciplines in house; Market Research, Strategic Planning, Creative, Production Management, Data Management, Analytics, and Interactive. Our client list includes Valvoline Instant Oil Change, HSBC, Eastman Kodak, Bank of America, Pitney Bowes and M&T Bank.
Catalyst Direct acquired my previous firm, Auragen, in November of 2007. -
President/CEO
BetterCoffee.com
(Privately Held; 1-10 employees; Retail industry)
November 2004 — Present (3 years 7 months)
BetterCoffee.com is a startup concept/hobby which has developed into a sizable and significant business. It sources and sells premium coffees for the new style of single-serve coffee machines (pods, k-cups) which are emerging in the consumer market.
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Chief Executive Officer
Auragen Communications Inc.
(Privately Held; 11-50 employees; Internet industry)
August 2006 — November 2007 (1 year 4 months)
Oversee all operations of Auragen.
Auragen was acquired by Catalyst Direct in November of 2007. -
Senior Vice President, Client Relations
Auragen Communications, Inc.
(Privately Held; 11-50 employees; Internet industry)
May 1995 — August 2006 (11 years 4 months)
Responsible for the primary value chain of Auragen including service offering, development process, client engagement strategy. Primary spokesperson for the company. Individual contributor of information architecture, strategic business consulting, and account management services for major accounts.
David Thiel’s Education
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University of Rochester - William E. Simon Graduate School of Business Administration
M.B.A., Business Administration, General Management, 2005 — 2007
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University of Rochester
B.A., English, 1991 — 1995
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University of Rochester
B.A., Biology, 1991 — 1995
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Deerfield Academy
1988 — 1991
Additional Information
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