e-marketing manager at Coca-Cola
Paris Area, France
- Current
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- e-marketing manager at Coca-Cola
- Past
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- Business Development & key accounts relationship program Manager at Groupe La Poste
- Marketing Services Project Manager at La Poste
- Direct Marketing Manager B-to-C at Lagardère
- Education
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- Sheffield Hallam University
- Université Paris Dauphine
- Recommended
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- Websites
Thibault Geenen’s Summary
Marketing executive with broad experience in customer relationship. Experience ranges from direct marketing campaigns in the distribution/catalogue industry to branding, marketing strategy and key account relationship program management. Fluent in French and English.
Thibault Geenen’s Specialties:
Marketing, direct marketing, direct mail, Internet marketing, promotion, interactive marketing, relationship marketing, communication, branding, database management, project management, public relations, market research, online / Internet / web project management, partnership negociation, budgeting, management, business development, email newsletters, brochure, catalog, online strategy, campaign management, search (SEM/SEO), supply chain, e-commerce, management
Thibault Geenen’s Experience
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e-marketing manager
Coca-Cola
(Public Company; 10,001 or more employees; KO; Food & Beverages industry)
February 2008 — Present (6 months)
Audit, define and implement digital strategies for Coca-Cola's youth and lifestyle brands (Fanta, Sprite, Burn, Minute Maid, Powerade, Nestea, Chaudfontaine), including internet and mobile operations from France.
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Business Development & key accounts relationship program Manager
Groupe La Poste
(Public Company; 10,001 or more employees; Utilities industry)
October 2004 — February 2008 (3 years 5 months)
* Identifying and reaching 5000 decision makers amongst La Poste's key accounts and their influencers.
* Initiating relationship within marketing and communication directors through successful implementation of think tank activity "Les Ateliers de la Performance Client".
* Repositioning La Poste as a CRM partner through development of CRM barometer, website www.laposte.fr/performanceclient and communication.
* External liaising with a wider business community.
* Management: 1 communication manager -
Marketing Services Project Manager
La Poste
(Public Company; 10,001 or more employees; Logistics and Supply Chain industry)
October 2001 — September 2004 (3 years)
* Liaising with marketing, sales, communication, strategy and e-Business to build a shared vision of a strategic objective for a direct marketing one-stop shopping website for SMEs.
* Implementing cross-departmental vision and project managing development of website for new business with 16 partners and suppliers.
* Creating specific market-focused brochures / mailings / websites achieving responses of 16% against a target of 4%.
* Member of specialist team that audits and implements training protocol for sales staff (2.000 persons).
* Project managing key accounts relationship services: experience sharing workshops, Absolute Essentials of Direct Marketing courses, evaluation and enhancement of direct mail value chain.
* Delivering international business analysis reports (with benchmarking as a focus) for senior marketing management.
* External liaising with a wider business community. -
Direct Marketing Manager B-to-C
Lagardère
(Privately Held; 501-1000 employees; Retail industry)
February 2000 — October 2001 (1 year 9 months)
* Online and offline direct marketing for Digitall.fr, the catalogue / e-commerce subsidiary of Lagardère.
* Implementing and tracking success of direct mail and e-mailing campaigns with advertising agency. 300% increase in sales figures during 2001.
* Launching customer-loyalty programme and implementing datamining. Improvement in brand loyalty from 20% to 50%.
* Overseeing development and publication of sales catalogue with external agency / 500 pages - 250,000 copies.
* Conception and realisation of targeted catalogue distribution.
Thibault Geenen’s Education
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Sheffield Hallam University
MA, Management, 1998 — 1999
- Activities and Societies:
- Students Union activity as International Students Marketing Manager
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Université Paris Dauphine
Degree / MSG, Marketing & Management, 1994 — 1998
- Activities and Societies:
- Kaizen cultural association: publishing, key note speaker at conference...
Artwork design: received in-house training and designed artwork for publishing company.
Additional Information
Thibault Geenen’s Websites:
Thibault Geenen’s Interests:
Stakeholder and marketing consultant for start-up company Musana Music Happiness Centre (www.musana.com) Music: bass player for 12 years, concert, jazz band, pop rock funk, jazzblog. Photography: http://www.flickr.com/photos/mobjazz/
Thibault Geenen’s Groups:
AAED (Association des Anciens Elèves de Dauphine)
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Forbes.com Entrepreneurs member
Thibault Geenen’s Honors:
Top Com Bronze 2000: digitall Sans-Valentin integrated campaign
Mondial du Marketing Relationnel de la Francophonie 2000: digitall Sans-Valentin global campaign
Thibault Geenen’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
