► Branding and Design Consultant
Cincinnati Area
► Branding and Design Consultant
Cincinnati Area
3 more...
I am a branding and design professional with a strong background in the strategy, design and implementation of consumer packaged goods innovations and initiatives. Currently Director of Brand Strategy with RGI Design, I collaborate with account and creative teams to develop strategy and create opportunities for both new and existing clients.
Making a connection with consumers is at the heart of my work.
Throughout my career, I have delivered the best possible level of creativity, service and leadership for a variety of consumer products clients including: Procter & Gamble, Lowe’s, Tyson, Heinz, AT&T, Valvoline, Pfizer, Wendy's, Hunter, Borden, World Finer Foods, World Kitchen and John Morrell.
I studied design and communication at Bowling Green State University where I earned a Bachelor of Fine Arts in Graphic Design. I am committed to lifelong learning through intellectual, creative and personal growth. I am also a member of the Adjunct Faculty with the School of Fine Arts at Miami University.
• Definition of positioning, character and style
• Creation of brand and visual identity guidelines
• Direction through packaging and technical specifications
• Articulate in verbal, written and visual forms
• Background in multiple printing technologies
• Manage client and vendor relationships
• Supply chain development, including outsourcing/offshoring
• Sustainability advisor
• Created the Packaging Complexity Ranking™
• Developed the Package QualiCost Grading System™
(Design industry)
September 2008 — Present (5 months)
(Educational Institution; 1001-5000 employees; Higher Education industry)
August 2008 — Present (6 months)
(Consumer Goods industry)
April 2008 — Present (10 months)
BFA, Graphic Design, 1986 — 1992
The Division of Graphic Design in the School of Art at Bowling Green State University is a dynamic, progressive and responsive graphic design program that encourages independent and collaborative thinking, creative problem solving/analytics and design, creative writing, design for the public good, exploration of alternative visual communication methods, and a solid understanding of modern professional practices. The curriculum reflects the dynamic social and professional changes of contemporary design and responds to them in a pro-active manner through a continually evolving curriculum.