Crystal Kendrick, President

Current

• President at The Voice of Your Customer
• Events Coordinator at The Cincinnati Herald

Education

• Dartmouth College - The Tuck School of Business at Dartmouth
• Northern Kentucky University
• Temple University

see less...

Recommended

9 people have recommended Crystal

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• VOYC - MySpace
• VOYC - Facebook

Crystal Kendrick, President’s Summary

The Voice of Your Customer is a minority owned marketing firm that assists clients to penetrate niche markets using survey research, focus groups, secret shopping, business training, and media campaigns. Located in a federally qualified HUBZone in Cincinnati, Ohio, The Voice of Your Customer holds the following certifications: 8(A), MBE, WBE, SBE and DBE.

Selecting the right marketing firm to engage hard to reach markets and underserved populations can transition your results from good to great! The Voice of Your Customer designs customized marketing programs that offer instant information regarding the experiences, preferences and behaviors of niche markets, allowing business leaders to immediately implement desired objectives.

The Voice of Your Customer operates with full and part time employees, subcontractors and strategic partners in the US, the Caribbean, Latin America and Africa. Our client list includes government agencies; non-profit organizations; family owned businesses; corporations; and educational institutions. Our research and training facilities, call center, and community partnerships enable us to assist our clients to create raving fans and to increase profitability by improving employee retention, establishing industry recognition, and building a competitive advantage.

Crystal Kendrick, President’s Specialties:

The Voice of Your Customer specializes in penetrating hard to reach, niche and underserved markets.

Our services include:

Research and Assessments
Ethnographic Interviews and Observations
Facilitations
Focus Groups
Focus Panels
In-Depth Interviews
Mock Juries
Online Research
Mystery Observations and Program Compliance
Secret Shopping
Discrimination Testing
Operations Audits
Media Campaigns
Social Marketing Campaigns

Crystal Kendrick, President’s Experience

• President

  The Voice of Your Customer

  (Privately Held; Broadcast Media industry)

  December 2005 — Present (4 years )

  The Voice of Your Customer began as a secret shopping company and expanded to a full service marketing consulting firm in 2007. Today, we have full time and part time employees, subcontractors and strategic partners in the United States, the Caribbean, Latin America and Africa. Our customers include federal, state, regional, county and local government agencies, businesses, educational institutions, health care facilities and non-profit organizations.

• Events Coordinator

  The Cincinnati Herald

  (Marketing and Advertising industry)

  2003 — Present (6 years )

Crystal Kendrick, President’s Education

• Dartmouth College - The Tuck School of Business at Dartmouth

  Executive MBE Training Program , 2008 — 2008

  I was honored to learn that I received a scholarship from the SCOMSDC to attend the Dartmouth College – Tuck School of Business Executive MBE Training Program. I truly believe that the programs, events, activities and planning sessions offered to members of the SCOMSDC prepared me for training. The information, exposure and networking opportunities were invaluable to my business.

• Northern Kentucky University

  Master of Business Administration , Business Management , 1993 — 1997

• Temple University

  BBA , Marketing , 1987 — 1992

  Activities and Societies:

  Delta Sigma Theta Sorority, Inc. - Epsilon Delta Chapter

Additional Information

Crystal Kendrick, President’s Websites:

• VOYC - MySpace
• VOYC - Facebook

Crystal Kendrick, President’s Honors:

NMSDC National Supplier of the Year - 2009
PRSA Cincinnati Small Agency of the Year - 2009
PRSA Cincinnati Best Government Campaign - 2009
PRSA Cincinnati Best Multicultural Campaign - 2009
PRSA Cincinnati Best Special Project - 2009
Cincinnati Chamber Excellence Award - 2009
SBA Home Based Business Champion - Region V - 2009
CPS Supplier Diversity Reach & Teach Award – 2009, 2008
SCOMSDC MBE of the Year - 2008
SBA Minority Small Business Champion - 2008
WBEC-SE WBE of the Year – 2008
Ohio MLK Award – Economic Opportunity – 2008
PRSA Blacksmith Award – Community Relations - 2007
SCOMBC Emerging MBE of the Year – 2007
Cincy Chic Notable Woman – 2007
Cincy Business Magazine Athena Award Finalist – 2007
Cincinnati Leading Women – Management – 2007
Who’s Who in Black Cincinnati – 2006
Cincinnati Business Women – Top Women in Sales – 2006
Cincinnati YWCA Rising Star – 2006
Cincinnati Business Courier – Forty Under 40 – 2005