Ryan Troy

Current

• Owner at subjective*

Past

• Director, Business Development / Marketing at imeem
• Product Marketing / Content Acquisition at Piczo, Inc.
• Senior Producer at hi5 Networks Inc.

• Product Manager / A&R at Rock River Communications, Inc.
• Online Marketing Manager at Filter
• Brand Manager at Digital Brand Casting (Goldring, Hertz, Lichtenstein & Haft LLP)
• Marketing Co-Ordinator at Universal Music Group

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Industry

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Ryan Troy’s Experience

• Owner

  subjective*

  (Entertainment industry)

  August 2000 — Present (9 years 4 months)

  social media product / platform consulting.
  currently working for the Netflix product team evangelizing both their public and private API's to the developer community.
  manage day to day relationships with Roku, Tivo, Nokia, Microsoft, HP, Boxee etc.
  launched netflix.com/AppGallery
  advisor: merchluv.com / greenshoelace.com

• Director, Business Development / Marketing

  imeem

  (Privately Held; 11-50 employees; Internet industry)

  June 2007 — November 2008 (1 year 6 months)

  Executed technology partnerships from cold call to signing.
  Formulated strategy for new revenue streams.
  Asses potential of incoming partner request.
  Architect and manage widget syndication on partner sites via API.
  Attracted developers to the imeem media platform.
  Worked with product management to define feature set including applications on F8, Open Social, Android and iphone.
  Established content and distribution partnerships.

• Product Marketing / Content Acquisition

  Piczo, Inc.

  (Privately Held; 11-50 employees; Online Media industry)

  September 2006 — June 2007 (10 months)

  Driving entertainment based products (music/video/games/widgets) and establishing associatted content partnerships. Lead on the P.A.I.D Team (Piczo Advertising Immersion Development) integrating brands into the Piczo network outside traditional ad units.

• Senior Producer

  hi5 Networks Inc.

  (Online Media industry)

  December 2005 — September 2006 (10 months)

  Architect music/video product from white board to becoming the single most popular feature. Acquired all music and video content. Produced all music, video channels. Helped re-brand company by driving visual design and site voice to appeal to urban / hispanic demographic.

• Product Manager / A&R

  Rock River Communications, Inc.

  (Media Production industry)

  July 2003 — December 2005 (2 years 6 months)

  Music brand consultant for VW, Gap Inc., Levi's, William-Sonoma, Verizon, SBC, Coca-Cola, Diageo, Skyy, Ubisoft, Konami, Sega, Converse, Armani, Fairchild Publishing and the NBA.

• Online Marketing Manager

  Filter

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  March 2001 — September 2002 (1 year 7 months)

  Set up online division of Filter Marketing. Developed and managed the execution of online campaigns for Bjork, PJ Harvey, Crystal Method, Rival Schools, Rufus Wainwright amongst many others. Established partnerships with portals, secured prizes for co-branded contests and secured features. Organized events in key markets.

• Brand Manager

  Digital Brand Casting (Goldring, Hertz, Lichtenstein & Haft LLP)

  (Internet industry)

  February 1999 — July 2000 (1 year 6 months)

  - Digital Brandcasting Corporation is a consulting company that develops new business and branding opportunities for recording artists and other entertainment personalities by developing and exploiting them as house hold brands via product endorsements.
  - Spoke on a daily basis to artist management regarding online community status and current marketing campaigns
  - Conceive and produce brand assessments and online marketing plans for top-tier recording artists including Courtney Love, Moby, Will Smith, Madonna, Alanis Morissette, Live, Boyz II Men, Deftones amongst others.
  - Attain and secure relationships with major music, news, and lifestyle outlets, both online and offline, to gain the utmost exposure for DBC artists and their sites.

• Marketing Co-Ordinator

  Universal Music Group

  (Public Company; 5001-10,000 employees; V; Music industry)

  February 1997 — July 1998 (1 year 6 months)

  -Managed the regional street marketing team as well as create and distribute all localized promotional materials.
  -Purchased all tickets and managed all guest list for all Interscope, MCA, Geffen, Dreamworks, MCA, Universal and Impulse records concerts in all Northwest markets.
  -Allocated marketing tools for Field Marketing and Artist Development Reps.
  -Liasoned with touring acts in the market and helped set-up and run backstage meet and greets between industry/contest winners/press and artist.
  -Created all promotional materials for all independent record retail in the region.