Jason Cook

Jason Cook

VP, Search Engine Optimization at Bank of America

Location
Charlotte, North Carolina Area
Industry
Marketing and Advertising

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Jason Cook's Overview

Current
Past
  • Marketing Specialist at CCS-Inc. (Comprehensive Computer Solutions, Inc)
Education
Connections

270 connections

Websites

Jason Cook's Summary

I am a proven search marketing professional with over 8 years of experience managing small to enterprise-level search engine optimization, pay-per-click marketing campaigns, and social media engagement.

SEO
- Experience developing and executing multi-site organic search strategies including technical seo management, on-page optimization, content/keyword research, social integration and link building tactics.
- Achieved 147% increase in monthly non-branded organic traffic
- Increased the number of conversions directly attributable to organic search by 33%

Paid Search
- Managed annual budgets in excess of $1.5 million.
- Increased conversions by 103% while reducing cost per acquisition by 67%
- Developed in-house bid management policies leading to increased efficiency over 3rd party application and allowing the company to save $27K annually as a result.
- Created dynamic landing page system that allowed placement-level customization of over 15 elements on the page, including headline, sub headline, hero image and call-to-action.

Jason Cook's Experience

VP, Search Engine Optimization

Bank of America

Public Company; 10,001+ employees; BAC; Banking industry

April 2012Present (2 years 6 months) Charlotte, North Carolina Area

SEO Consultant

Freelance

October 2011May 2012 (8 months)

Sr. Manager, Search

TradeKing

Privately Held; 51-200 employees; Financial Services industry

January 2010October 2011 (1 year 10 months)

Director, Search Engine Marketing

LendingTree, LLC

Public Company; 51-200 employees; TREE; Financial Services industry

February 2006December 2009 (3 years 11 months)

Marketing Specialist

CCS-Inc. (Comprehensive Computer Solutions, Inc)

June 2003January 2006 (2 years 8 months)

Jason Cook's Skills & Expertise

  1. SEO
  2. Social Media Marketing
  3. PPC
  4. HTML + CSS
  5. HTML5
  6. Web Analytics
  7. Landing Page Optimization
  8. SEM
  9. Online Marketing
  10. Social Media
  11. HTML
  12. HTML 5
  13. Organic Search
  14. Link Building
  15. Google Analytics
  16. Google Adwords
  17. Email Marketing

Jason Cook's Education

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