Jason Cook

Jason Cook

VP, Search Engine Optimization at Bank of America

Charlotte, North Carolina Area
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Jason Cook know in common
  • Get introduced to Jason Cook
  • Contact Jason Cook directly

View Jason's full profile

Jason Cook's Overview

  • Marketing Specialist at CCS-Inc. (Comprehensive Computer Solutions, Inc)

270 connections


Jason Cook's Summary

I am a proven search marketing professional with over 8 years of experience managing small to enterprise-level search engine optimization, pay-per-click marketing campaigns, and social media engagement.

- Experience developing and executing multi-site organic search strategies including technical seo management, on-page optimization, content/keyword research, social integration and link building tactics.
- Achieved 147% increase in monthly non-branded organic traffic
- Increased the number of conversions directly attributable to organic search by 33%

Paid Search
- Managed annual budgets in excess of $1.5 million.
- Increased conversions by 103% while reducing cost per acquisition by 67%
- Developed in-house bid management policies leading to increased efficiency over 3rd party application and allowing the company to save $27K annually as a result.
- Created dynamic landing page system that allowed placement-level customization of over 15 elements on the page, including headline, sub headline, hero image and call-to-action.

Jason Cook's Experience

VP, Search Engine Optimization

Bank of America

Public Company; 10,001+ employees; BAC; Banking industry

April 2012Present (2 years 6 months) Charlotte, North Carolina Area

SEO Consultant


October 2011May 2012 (8 months)

Sr. Manager, Search


Privately Held; 51-200 employees; Financial Services industry

January 2010October 2011 (1 year 10 months)

Director, Search Engine Marketing

LendingTree, LLC

Public Company; 51-200 employees; TREE; Financial Services industry

February 2006December 2009 (3 years 11 months)

Marketing Specialist

CCS-Inc. (Comprehensive Computer Solutions, Inc)

June 2003January 2006 (2 years 8 months)

Jason Cook's Skills & Expertise

  1. SEO
  2. Social Media Marketing
  3. PPC
  4. HTML + CSS
  5. HTML5
  6. Web Analytics
  7. Landing Page Optimization
  8. SEM
  9. Online Marketing
  10. Social Media
  11. HTML
  12. HTML 5
  13. Organic Search
  14. Link Building
  15. Google Analytics
  16. Google Adwords
  17. Email Marketing

Jason Cook's Education

Contact Jason for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Jason Cook’s full profile to...

  • See who you and Jason Cook know in common
  • Get introduced to Jason Cook
  • Contact Jason Cook directly

View Jason's full profile

Not the Jason Cook you were looking for? View more »

Viewers of this profile also viewed...