Ron Gould

Ron Gould

Marketing, Communication and Advertising Consultant

Greater Los Angeles Area

Current
  • Executive Creative Director / Consultant at Whole Heads Marketing
Past
  • Creative Director at TDC Group
  • Creative Director/Writer/Art Director at Graphic Stew
  • Studio Manager at Della Femina McNamee
Education
  • Many and various- always learning
Connections
282 connections
Industry
Marketing and Advertising
Websites

Ron Gould’s Summary

Award-winning and passionately committed Creative Executive with a results-featured career directing integrated initiatives to drive organizational visibility, image and niche positioning.

Ambidextrous in thought and action to spark breakthroughs, backed by the steps to get there.

Ron Gould’s Specialties:

• User-Centric Design Management
• Community Building
• Brand Definition and Style
• Strategic Marketing and Alliances
• Interactive Experiences
• Product Lifecycle Management
• Client Recruitment and Relations
• Event Concept, Design and Management
• Talent Leadership
• Cross-Product/Platform Awareness
• Competitive Differentiation


Ron Gould’s Experience

  • Executive Creative Director / Consultant

    Whole Heads Marketing

    (Marketing and Advertising industry)

    January 2008Present (1 year 11 months)

    Whole Heads Marketing is a virtual agency providing online, offline and experiential brand engagements, educational outreach and consulting. Ron serves as the idea-person and creative leader in marketing communication, creative integration and innovative strategies for corporate creativity and expansion.

  • Executive Creative Director

    Ignited Minds

    (Privately Held; Marketing and Advertising industry)

    19992007 (8 years )

    Recruited to create and manage the agency creative group. Co-launched and built a cross-disciplined marketing firm which attracted hundreds of clients. Drove growth from 16 to 135 people through hiring, client acquisition and deeply integrated creative solutions. Oversaw creation and production of print, broadcast and online advertising; website design; packaging / collateral design, A/V production, and trade show design.

    • Select Client List: Sony Electronics (including all of Latin America for the Vaio brand), Samsung, Nike (design and event work), Activision, America’s Army, newegg.com, Yahoo!, SCEA, GameSpot, Cadbury Schweppes, Motorola, First Data, EA, Namco, Buena Vista Games (Disney) and THQ.

  • Creative Director

    Activision

    (Public Company; ATVI; Computer Games industry)

    19931999 (6 years )

    Positioned company to segue from bankruptcy to the #2 (now #1) spot in the gaming industry. Facilitated creative direction which led to the successful launch of hundreds of titles in all media as well as winning the MarCom Integrated Marketing Award for MechWarrior 2.

    • Account Management & Creative Direction: Led project management, client engagement and internal and external creative direction in advertising, design, copywriting, packaging and point-of-sale.

    • Creative Talent Leadership: Grew creative staff to 17; built advertising, online, video, events and design groups. Recruited and retained talent; then led team’s strategic vision to market to the gaming culture. Cut 20% in labor costs by tapping into internal staff talents and avoiding outsourcing.

    • Campaigns: Headed in-house conception and rollout of integrated campaigns for Return to Zork, MechWarrior 2, Battle Zone and hundreds of others. Averted anticipated expenditures; gained buy-in and directed advertising.

  • Manager

    Saatchi & Saatchi

    (Public Company; PUB; Marketing and Advertising industry)

    19961997 (1 year )

    Managed the internal print production facility through a few hundred Toyota ads.

  • Creative Director

    TDC Group

    (Marketing and Advertising industry)

    19931994 (1 year )

    Recruited to utilize technology and client engagement talents to lead multi-channel, internal and external creative development. Generated revenues fueling Activision’s game funding and the company’s ability to launch groundbreaking video games. Headed projects for Apple, Olivetti, IBM, and Disney.

  • Creative Director/Writer/Art Director

    Graphic Stew

    (Marketing and Advertising industry)

    19911993 (2 years )

    Grew startup boutique advertising and design studio, doubling revenues the second year. Directed a creative staff of four. Managed design and advertising for diverse clients and agencies. Specialized in challenger brands within computer software / hardware industries with print, video, collateral and direct mail executions.

  • Studio Manager

    Della Femina McNamee

    (Public Company; 51-200 employees; Marketing and Advertising industry)

    19881991 (3 years )

    Managed the internal print production facility through the days of Joe Isuzu, Carl's Jr., CalFed and Pacific Southwest Airlines to drop some old school names.


Ron Gould’s Education

  • Many and various- always learning

    Film, Television, Design, Advertising, Watercolor, Creative writing

    Advanced Writer’s Program – UCLA, Los Angeles, CA
    4A’s Advanced Advertising course
    Graphic Design – Santa Monica College, Santa Monica, CA
    Film and Television degree – San Bernardino College, San Bernardino, CA
    FCC First Class License for television broadcasting
    NATAS advanced film student internship – Dave Bell Associates
    Vice President, Infinite Ways Foundation, a non-profit providing clothing and food to Los Angeles’ homeless

    Activities and Societies:
    Additional recreational study: Music, Art, Creativity, Global Spirituality, and on the human level: Chemistry, Negotiation and Child Psychology

Additional Information

Ron Gould’s Websites:

Ron Gould’s Interests:

Family, Creativity, Passion, Connections, Art, Music, Performance, Drums, Cars, Dogs, Water, Air, Earth, Fire, Play

Ron Gould’s Groups:

  •    Online Advertising Professionals
  •    Green
  •    Experiential Marketing
  •    Activision Alumni Community
  •    Zack Brandit - Share Your Brand's Passion
  •    Masters of Customer Engagement
  •    Green Advertising & Marketing

Ron Gould’s Honors:

Vice President- Infinite Ways Foundation- non-profit, providing clothing and food to the homeless of Downtown Los Angeles

Various advertising/marketing awards- Beldings, Webbys, Andys, Marcom

FCC First Class license for television broadcasting

NATAS advanced film student internship- Dave Bell Associates


Ron Gould’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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