Marketing, Communication and Advertising Consultant
Greater Los Angeles Area
- Current
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- Executive Creative Director / Consultant at Whole Heads
- Past
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- Executive Creative Director at Ignited Minds
- Creative Director at Activision
- Manager at Saatchi & Saatchi
- Creative Director at TDC Group
- Creative Director/Writer/Art Director at Graphic Stew
- Studio Manager at Della Femina McNamee
- Education
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- Many and various- always learning
- Recommended
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21 people have recommended Ron - Connections
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263
connections
- Industry
- Marketing and Advertising
- Websites
Ron Gould’s Summary
Award-winning and passionately committed Creative Executive with a results-featured career directing integrated initiatives to drive organizational visibility, image and niche positioning. Thrives at managing creative talent to enhance consumer perception, move those consumers to embrace brands and fortify the brand’s global market presence. Ambidextrous in thought and action to spark breakthroughs, backed by the steps to get there.
Ron Gould’s Specialties:
• User-Centric Design Management
• Market Research & Development
• Brand Definition & Style
• Web Design & Creative Mediums
• Strategic Marketing & Alliances
• Interactive Creative Projects
• Aesthetic & Action-Oriented Design
• Product Lifecycle Management
• Client Recruitment & Relations
• Creative Concepts Implementation
• Experiential & Event Management
• Talent Leadership
• Creative Team Empowerment
• Cross-Product/Platform Awareness
• Competitive Differentiation
Ron Gould’s Experience
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Executive Creative Director / Consultant
Whole Heads
(Marketing and Advertising industry)
January 2008 — Present (1 year 7 months)
Founded virtual agency providing online, offline and experiential brand engagements, educational outreach and consulting. Served as the idea-person and creative resource in marketing communication, creative integration and innovative strategies for corporate creativity and expansion.
• Campaign Leadership: Mobile tour campaign for the Grammy Museum set to launch in 2009, pending sponsorship. Integrated campaign for the NAB Show. Promotions for Plantronics. Broadcast and event concepts for Blizzard Entertainment.
• Creative Consulting: for event fabrication, consumer electronics and docu-marketing companies.
• Educational Outreach: Training sessions maximizing creative client presence. Featured speaker at Event Design Summit (Future of Mobile Events) and VizThink (Visualizing Marketing Strategy) conferences. -
Executive Creative Director
Ignited Minds
(Privately Held; Marketing and Advertising industry)
1999 — 2007 (8 years)
Recruited to create and manage the agency creative group. Co-launched and built a cross-disciplined marketing firm which attracted hundreds of clients. Drove growth from 16 to 135 people through hiring, client acquisition and deeply integrated creative solutions. Oversaw creation and production of print, broadcast and online advertising; website design; packaging / collateral design, A/V production, and trade show design.
• Select Client List: Sony Electronics (including all of Latin America for the Vaio brand), Samsung, Nike (design and event work), Activision, America’s Army, newegg.com, Yahoo!, SCEA, GameSpot, Cadbury Schweppes, Motorola, First Data, EA, Namco, Buena Vista Games (Disney) and THQ. -
Creative Director
Activision
(Public Company; ATVI; Computer Games industry)
1993 — 1999 (6 years)
Positioned company to segue from bankruptcy to the #2 (now #1) spot in the gaming industry. Facilitated creative direction which led to the successful launch of hundreds of titles in all media as well as winning the MarCom Integrated Marketing Award for MechWarrior 2.
• Account Management & Creative Direction: Led project management, client engagement and internal and external creative direction in advertising, design, copywriting, packaging and point-of-sale.
• Creative Talent Leadership: Grew creative staff to 17; built advertising, online, video, events and design groups. Recruited and retained talent; then led team’s strategic vision to market to the gaming culture. Cut 20% in labor costs by tapping into internal staff talents and avoiding outsourcing.
• Campaigns: Headed in-house conception and rollout of integrated campaigns for Return to Zork, MechWarrior 2, Battle Zone and hundreds of others. Averted anticipated expenditures; gained buy-in and directed advertising. -
Manager
Saatchi & Saatchi
(Public Company; PUB; Marketing and Advertising industry)
1996 — 1997 (1 year)
Managed the internal print production facility through a few hundred Toyota ads.
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Creative Director
TDC Group
(Marketing and Advertising industry)
1993 — 1994 (1 year)
Recruited to utilize technology and client engagement talents to lead multi-channel, internal and external creative development. Generated revenues fueling Activision’s game funding and the company’s ability to launch groundbreaking video games. Headed projects for Apple, Olivetti, IBM, and Disney.
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Creative Director/Writer/Art Director
Graphic Stew
(Marketing and Advertising industry)
1991 — 1993 (2 years)
Grew startup boutique advertising and design studio, doubling revenues the second year. Directed a creative staff of four. Managed design and advertising for diverse clients and agencies. Specialized in challenger brands within computer software / hardware industries with print, video, collateral and direct mail executions.
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Studio Manager
Della Femina McNamee
(Public Company; 51-200 employees; Marketing and Advertising industry)
1988 — 1991 (3 years)
Managed the internal print production facility through the days of Joe Isuzu, Carl's Jr., CalFed and Pacific Southwest Airlines to drop some old school names.
Ron Gould’s Education
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Many and various- always learning
Film, Television, Design, Advertising, Watercolor, Creative writing
Advanced Writer’s Program – UCLA, Los Angeles, CA
4A’s Advanced Advertising course
Graphic Design – Santa Monica College, Santa Monica, CA
Film and Television degree – San Bernardino College, San Bernardino, CA
FCC First Class License for television broadcasting
NATAS advanced film student internship – Dave Bell Associates
Vice President, Infinite Ways Foundation, a non-profit providing clothing and food to Los Angeles’ homeless- Activities and Societies:
- Additional recreational study: Music, Art, Creativity, Global Spirituality, and on the human level: Chemistry, Negotiation and Child Psychology
Additional Information
Ron Gould’s Websites:
Ron Gould’s Interests:
Family, Creativity, Passion, Connections, Art, Music, Performance, Drums, Cars, Dogs, Water, Air, Earth, Fire, Play
Ron Gould’s Groups:
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Online Advertising Professionals -
Experiential Marketing -
Activision Alumni Community -
Zack Brandit - Share Your Brand's Passion
Ron Gould’s Honors:
Vice President- Infinite Ways Foundation- non-profit, providing clothing and food to the homeless of Downtown Los Angeles
Various advertising/marketing awards- Beldings, Webbys, Andys, Marcom
FCC First Class license for television broadcasting
NATAS advanced film student internship- Dave Bell Associates
Ron Gould’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
