Arika Anderson

Current

Owner at The PR Mavens
Consultant at iacunato-mclane

Past

Editor at SoCalPRBlog.com
Senior Account Executive at CKPR
Public Relations Specialist at Rhino Linings USA, Inc.

Account Exec at Luxury Brand Group

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1 more...

Education

Chapman University, The George L. Argyros School of Business and Economics
San Diego State University-California State University

Recommended

4 people have recommended Arika

Connections

144 connections

Industry

Public Relations and Communications

Websites

Arika Anderson’s Summary

Arika Anderson is the founder of The PR Mavens and is a public relations generalist who can do it all – from strategic planning to media relations, special events and grassroots outreach. She is especially skilled at guiding her clients through tough issues.

Arika is a graduate of San Diego State University and Chapman University’s George L. Argyros School of Business, where she obtained an MBA with an emphasis in marketing communications. With nearly a decade of traditional marketing and public relations experience, Arika has helped clients big and small put their visions to work.

Prior to The PR Mavens, Arika worked at CKPR and achieved measurable results for clients such as Blue Cross Blue Shield of Arizona, University of Phoenix, Universal Technical Institute, The Boys and Girls Club of Greater Scottsdale and City North. She was a key player in shaping the public relations program for several University of Phoenix campuses across the nation. In addition, she helped oversee the launch of Blue Cross Blue Shield of Arizona’s annual Walk On! program, a childhood fitness program focusing on getting Arizona’s youth get moving.

Before CKPR, Arika led internal and external communications for Rhino Linings USA, Inc., the worldwide leader of sprayed-on linings, where she increased company branding through media hits in numerous outlets across the globe and also designed a comprehensive communication program for Rhino Linings focusing on mending corporate and dealer relationships. Through her first public relations post at The Luxury Brand Group, Arika helped guide luxury-inspired clients, such as Mouwad, Canera, Jewelry.com, and Glam.com, through successful marketing and PR campaigns.

Arika’s work has earned multiple awards from the Public Relations Society of America and International Association of Business Communicators.

Arika Anderson’s Specialties:

My services include, but are not limited to:
 Crafting of talking points/speeches
 Press kit development
 Media relations
 Press release creation/distribution
 Writing/editing of marketing and promotional materials, website/blast email content and/or journalistic articles
 Commentaries and white papers
 Project management
 Business plans, new business proposals and RFP responses
 Crisis and issues management
 Investor relations
 Media training
 And much more!
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Arika Anderson’s Experience

Owner

The PR Mavens

(Public Relations and Communications industry)

Currently holds this position
Consultant

iacunato-mclane

(Partnership; Marketing and Advertising industry)

August 2008 — Present (1 year 4 months)
Editor

SoCalPRBlog.com

(Public Relations and Communications industry)

2009 — 2009 (less than a year)
Senior Account Executive

CKPR

(Privately Held; 201-500 employees; Public Relations and Communications industry)

November 2006 — November 2007 (1 year 1 month)
Public Relations Specialist

Rhino Linings USA, Inc.

(Privately Held; 51-200 employees; Chemicals industry)

June 2005 — November 2006 (1 year 6 months)
Account Exec

Luxury Brand Group

(Public Relations and Communications industry)

2004 — 2005 (1 year )

Arika Anderson’s Education

Chapman University, The George L. Argyros School of Business and Economics

MBA , Marketing Communications , 2002 — 2004

Activities and Societies:

MBA Association
San Diego State University-California State University

1996 — 2000